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Functional Drinks in the United States

Publisher MarketLine
Published Nov 27, 2025
Length 45 Pages
SKU # MTLN20937073

Description

Functional Drinks in the United States

Summary

Functional Drinks in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The functional drinks market includes retail sales of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic', or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The US functional drinks market recorded revenues of $40,205.8 million in 2024, representing a compound annual growth rate (CAGR) of 8.7% between 2019-24.
  • Market consumption volume increased with a CAGR of 4.0% between 2019-24, reaching a total of 10,006.5 million liters in 2024.
  • The US functional drinks market registered strong growth during 2019-24, primarily driven by a widespread shift in consumer behaviour. A growing share of Americans, especially younger, health- and wellness-minded consumers such as millennials and Gen Z, began favoring beverages that deliver more than hydration.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in the United States
  • Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States functional drinks market with five year forecasts
Reasons to Buy
  • What was the size of the United States functional drinks market by value in 2024?
  • What will be the size of the United States functional drinks market in 2029?
  • What factors are affecting the strength of competition in the United States functional drinks market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United States's functional drinks market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US functional drinks market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the US functional drinks market?
7.6. What have been the most significant developments in the US functional drinks market in 2024?
8 Company Profiles
8.1. Monster Beverage Corp
8.2. Red Bull GmbH
8.3. PepsiCo Inc
8.4. The Coca-Cola Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States functional drinks market value: $ million, 2019-24
Table 2: United States functional drinks market volume: million liters, 2019-24
Table 3: United States functional drinks market category segmentation: % share, by value, 2019-24
Table 4: United States functional drinks market category segmentation: $ million, 2019-24
Table 5: United States functional drinks market geography segmentation: $ million, 2024
Table 6: United States functional drinks market distribution: % share, by value, 2024
Table 7: United States functional drinks market value forecast: $ million, 2024-29
Table 8: United States functional drinks market volume forecast: million liters, 2024-29
Table 9: United States functional drinks market share: % share, by value, 2024
Table 10: Monster Beverage Corp: Key Facts
Table 11: Monster Beverage Corp: Annual Financial Ratios
Table 12: Monster Beverage Corp: Key Employees
Table 13: Red Bull GmbH: Key Facts
Table 14: Red Bull GmbH: Key Employees
Table 15: PepsiCo Inc: Key Facts
Table 16: PepsiCo Inc: Annual Financial Ratios
Table 17: PepsiCo Inc: Key Employees
Table 18: PepsiCo Inc: Key Employees Continued
Table 19: The Coca-Cola Co: Key Facts
Table 20: The Coca-Cola Co: Annual Financial Ratios
Table 21: The Coca-Cola Co: Key Employees
Table 22: The Coca-Cola Co: Key Employees Continued
Table 23: United States Size of Population (Million), 2020-24
Table 24: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: United States GDP (Current Prices, $ Billion), 2020-24
Table 26: United States Inflation, 2020-24
Table 27: United States Consumer Price Index (Absolute), 2020-24
Table 28: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States functional drinks market value: $ million, 2019-24
Figure 2: United States functional drinks market volume: million liters, 2019-24
Figure 3: United States functional drinks market category segmentation: $ million, 2019-24
Figure 4: United States functional drinks market geography segmentation: % share, by value, 2024
Figure 5: United States functional drinks market distribution: % share, by value, 2024
Figure 6: United States functional drinks market value forecast: $ million, 2024-29
Figure 7: United States functional drinks market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the functional drinks market in the United States, 2024
Figure 9: Drivers of buyer power in the functional drinks market in the United States, 2024
Figure 10: Drivers of supplier power in the functional drinks market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the functional drinks market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the functional drinks market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the functional drinks market in the United States, 2024
Figure 14: United States functional drinks market share: % share, by value, 2024

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