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Digital Advertising in the United States

Publisher MarketLine
Published Dec 31, 2025
Length 48 Pages
SKU # MTLN20937082

Description

Digital Advertising in the United States

Summary

Digital Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The US digital advertising market recorded revenues of $210.6 billion in 2024, representing a compound annual growth rate (CAGR) of 13.2% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $152.9 billion, equivalent to 72.6% of the market's overall value.
  • In 2024, the US digital advertising market recorded an annual growth of 12.1%. The growth is attributed to the shift in advertising spend toward mobile platforms due to a substantial increase in mobile internet subscribers. According to the Organization for Economic Co-operation and Development (OECD), in 2024, the number of mobile internet subscribers in the US reached 653.0 million, up 2.5% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the United States digital advertising market by value in 2024?
  • What will be the size of the United States digital advertising market in 2029?
  • What factors are affecting the strength of competition in the United States digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United States's digital advertising market?

Table of Contents

48 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Paramount Global
8.2. Alphabet Inc
8.3. Apple Inc
8.4. Meta Platforms Inc
8.5. Amazon.com Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States digital advertising market value: $ million, 2019-24
Table 2: United States digital advertising market category segmentation: % share, by value, 2019-24
Table 3: United States digital advertising market category segmentation: $ million, 2019-24
Table 4: United States digital advertising market geography segmentation: $ million, 2024
Table 5: United States digital advertising market value forecast: $ million, 2024-29
Table 6: Paramount Global: Key Facts
Table 7: Paramount Global: Key Employees
Table 8: Paramount Global: Key Employees Continued
Table 9: Alphabet Inc: Key Facts
Table 10: Alphabet Inc: Annual Financial Ratios
Table 11: Alphabet Inc: Key Employees
Table 12: Apple Inc: Key Facts
Table 13: Apple Inc: Annual Financial Ratios
Table 14: Apple Inc: Key Employees
Table 15: Meta Platforms Inc: Key Facts
Table 16: Meta Platforms Inc: Annual Financial Ratios
Table 17: Meta Platforms Inc: Key Employees
Table 18: Meta Platforms Inc: Key Employees Continued
Table 19: Amazon.com Inc: Key Facts
Table 20: Amazon.com Inc: Annual Financial Ratios
Table 21: Amazon.com Inc: Key Employees
Table 22: United States Size of Population (Million), 2020-24
Table 23: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: United States GDP (Current Prices, $ Billion), 2020-24
Table 25: United States Inflation, 2020-24
Table 26: United States Consumer Price Index (Absolute), 2020-24
Table 27: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States digital advertising market value: $ million, 2019-24
Figure 2: United States digital advertising market category segmentation: $ million, 2019-24
Figure 3: United States digital advertising market geography segmentation: % share, by value, 2024
Figure 4: United States digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in the United States, 2024
Figure 6: Drivers of buyer power in the digital advertising market in the United States, 2024
Figure 7: Drivers of supplier power in the digital advertising market in the United States, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in the United States, 2024

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