
Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
Description
Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Key Highlights
Summary
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
- The global digital advertising market had total revenues of $468.0 billion in 2021, representing a compound annual growth rate (CAGR) of 14% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $331.2 billion, equivalent to 70.8% of the market's overall value.
- The digital advertising market achieved very strong growth in 2021, supported by delayed marketing spends, traditional seasonal uplift, the rollout of COVID-19 vaccines and the recovery of the economy.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising Market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising Market
- Leading company profiles reveal details of key digital advertising Market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising Market with five year forecasts
- What was the size of the global digital advertising Market by value in 2021?
- What will be the size of the global digital advertising Market in 2026?
- What factors are affecting the strength of competition in the global digital advertising Market?
- How has the Market performed over the last five years?
- What are the main segments that make up the global digital advertising Market?
Companies Mentioned
Amazon.com, Inc.
Baidu, Inc.
Naver Corp
Rakuten Group Inc
Alibaba Group Holding Limited
Tencent Holdings Limited
Beijing ByteDance Technology Co Ltd
Alphabet Inc
Meta Platforms, Inc.
Microsoft Corporation
Amazon.com, Inc.
Baidu, Inc.
Naver Corp
Rakuten Group Inc
Alibaba Group Holding Limited
Tencent Holdings Limited
Beijing ByteDance Technology Co Ltd
Alphabet Inc
Meta Platforms, Inc.
Microsoft Corporation
Table of Contents
326 Pages
- 1 EXECUTIVE SUMMARY
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Competitive Landscape
- 2 Introduction
- 2.1. What is this report about?
- 2.2. Who is the target reader?
- 2.3. How to use this report
- 2.4. Definitions
- 3 Global Digital Advertising
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
- 4 Macroeconomic Indicators
- 4.1. Country data
- 5 Digital Advertising in Asia-Pacific
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
- 6 Digital Advertising in Europe
- 6.1. Market Overview
- 6.2. Market Data
- 6.3. Market Segmentation
- 6.4. Market outlook
- 6.5. Five forces analysis
- 7 Macroeconomic Indicators
- 7.1. Country data
- 8 Digital Advertising in France
- 8.1. Market Overview
- 8.2. Market Data
- 8.3. Market Segmentation
- 8.4. Market outlook
- 8.5. Five forces analysis
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Digital Advertising in Germany
- 10.1. Market Overview
- 10.2. Market Data
- 10.3. Market Segmentation
- 10.4. Market outlook
- 10.5. Five forces analysis
- 11 Macroeconomic Indicators
- 11.1. Country data
- 12 Digital Advertising in Italy
- 12.1. Market Overview
- 12.2. Market Data
- 12.3. Market Segmentation
- 12.4. Market outlook
- 12.5. Five forces analysis
- 13 Macroeconomic Indicators
- 13.1. Country data
- 14 Digital Advertising in Japan
- 14.1. Market Overview
- 14.2. Market Data
- 14.3. Market Segmentation
- 14.4. Market outlook
- 14.5. Five forces analysis
- 15 Macroeconomic Indicators
- 15.1. Country data
- 16 Digital Advertising in Australia
- 16.1. Market Overview
- 16.2. Market Data
- 16.3. Market Segmentation
- 16.4. Market outlook
- 16.5. Five forces analysis
- 17 Macroeconomic Indicators
- 17.1. Country data
- 18 Digital Advertising in Canada
- 18.1. Market Overview
- 18.2. Market Data
- 18.3. Market Segmentation
- 18.4. Market outlook
- 18.5. Five forces analysis
- 19 Macroeconomic Indicators
- 19.1. Country data
- 20 Digital Advertising in China
- 20.1. Market Overview
- 20.2. Market Data
- 20.3. Market Segmentation
- 20.4. Market outlook
- 20.5. Five forces analysis
- 21 Macroeconomic Indicators
- 21.1. Country data
- 22 Digital Advertising in The Netherlands
- 22.1. Market Overview
- 22.2. Market Data
- 22.3. Market Segmentation
- 22.4. Market outlook
- 22.5. Five forces analysis
- 23 Macroeconomic Indicators
- 23.1. Country data
- 24 Digital Advertising in Spain
- 24.1. Market Overview
- 24.2. Market Data
- 24.3. Market Segmentation
- 24.4. Market outlook
- 24.5. Five forces analysis
- 25 Macroeconomic Indicators
- 25.1. Country data
- 26 Digital Advertising in The United Kingdom
- 26.1. Market Overview
- 26.2. Market Data
- 26.3. Market Segmentation
- 26.4. Market outlook
- 26.5. Five forces analysis
- 27 Macroeconomic Indicators
- 27.1. Country data
- 28 Digital Advertising in The United States
- 28.1. Market Overview
- 28.2. Market Data
- 28.3. Market Segmentation
- 28.4. Market outlook
- 28.5. Five forces analysis
- 29 Macroeconomic Indicators
- 29.1. Country data
- 30 Company Profiles
- 30.1. Amazon.com, Inc.
- 30.2. Baidu, Inc.
- 30.3. Naver Corp
- 30.4. Rakuten Group Inc
- 30.5. Alibaba Group Holding Limited
- 30.6. Tencent Holdings Limited
- 30.7. Beijing ByteDance Technology Co Ltd
- 30.8. Alphabet Inc
- 30.9. Meta Platforms, Inc.
- 30.10. Microsoft Corporation
- 31 Appendix
- 31.1. Methodology
- 31.2. About MarketLine
- List of Tables
- Table 1: Global digital advertising market value: $ billion, 2017-21
- Table 2: Global digital advertising market category segmentation: % share, by value, 2017-2021
- Table 3: Global digital advertising market category segmentation: $ billion, 2017-2021
- Table 4: Global digital advertising market geography segmentation: $ billion, 2021
- Table 5: Global digital advertising market value forecast: $ billion, 2021-26
- Table 6: Global size of population (million), 2017-21
- Table 7: Global gdp (constant 2005 prices, $ billion), 2017-21
- Table 8: Global gdp (current prices, $ billion), 2017-21
- Table 9: Global inflation, 2017-21
- Table 10: Global consumer price index (absolute), 2017-21
- Table 11: Global exchange rate, 2017-21
- Table 12: Asia-Pacific digital advertising market value: $ billion, 2017-21
- Table 13: Asia-Pacific digital advertising market category segmentation: % share, by value, 2017-2021
- Table 14: Asia-Pacific digital advertising market category segmentation: $ billion, 2017-2021
- Table 15: Asia-Pacific digital advertising market geography segmentation: $ billion, 2021
- Table 16: Asia-Pacific digital advertising market value forecast: $ billion, 2021-26
- Table 17: Europe digital advertising market value: $ billion, 2017-21
- Table 18: Europe digital advertising market category segmentation: % share, by value, 2017-2021
- Table 19: Europe digital advertising market category segmentation: $ billion, 2017-2021
- Table 20: Europe digital advertising market geography segmentation: $ billion, 2021
- Table 21: Europe digital advertising market value forecast: $ billion, 2021-26
- Table 22: Europe size of population (million), 2017-21
- Table 23: Europe gdp (constant 2005 prices, $ billion), 2017-21
- Table 24: Europe gdp (current prices, $ billion), 2017-21
- Table 25: Europe inflation, 2017-21
- Table 26: Europe consumer price index (absolute), 2017-21
- Table 27: Europe exchange rate, 2017-21
- Table 28: France digital advertising market value: $ million, 2017-21
- Table 29: France digital advertising market category segmentation: % share, by value, 2017-2021
- Table 30: France digital advertising market category segmentation: $ million, 2017-2021
- Table 31: France digital advertising market geography segmentation: $ million, 2021
- Table 32: France digital advertising market value forecast: $ million, 2021-26
- Table 33: France size of population (million), 2017-21
- Table 34: France gdp (constant 2005 prices, $ billion), 2017-21
- Table 35: France gdp (current prices, $ billion), 2017-21
- Table 36: France inflation, 2017-21
- Table 37: France consumer price index (absolute), 2017-21
- Table 38: France exchange rate, 2017-21
- Table 39: Germany digital advertising market value: $ billion, 2017-21
- Table 40: Germany digital advertising market category segmentation: % share, by value, 2017-2021
- Table 41: Germany digital advertising market category segmentation: $ billion, 2017-2021
- Table 42: Germany digital advertising market geography segmentation: $ billion, 2021
- Table 43: Germany digital advertising market value forecast: $ billion, 2021-26
- Table 44: Germany size of population (million), 2017-21
- Table 45: Germany gdp (constant 2005 prices, $ billion), 2017-21
- Table 46: Germany gdp (current prices, $ billion), 2017-21
- Table 47: Germany inflation, 2017-21
- Table 48: Germany consumer price index (absolute), 2017-21
- Table 49: Germany exchange rate, 2017-21
- Table 50: Italy digital advertising market value: $ million, 2017-21
- Table 51: Italy digital advertising market category segmentation: % share, by value, 2017-2021
- Table 52: Italy digital advertising market category segmentation: $ million, 2017-2021
- Table 53: Italy digital advertising market geography segmentation: $ million, 2021
- Table 54: Italy digital advertising market value forecast: $ million, 2021-26
- Table 55: Italy size of population (million), 2017-21
- Table 56: Italy gdp (constant 2005 prices, $ billion), 2017-21
- Table 57: Italy gdp (current prices, $ billion), 2017-21
- Table 58: Italy inflation, 2017-21
- Table 59: Italy consumer price index (absolute), 2017-21
- Table 60: Italy exchange rate, 2017-21
- Table 61: Japan digital advertising market value: $ billion, 2017-21
- Table 62: Japan digital advertising market category segmentation: % share, by value, 2017-2021
- Table 63: Japan digital advertising market category segmentation: $ billion, 2017-2021
- Table 64: Japan digital advertising market geography segmentation: $ billion, 2021
- Table 65: Japan digital advertising market value forecast: $ billion, 2021-26
- Table 66: Japan size of population (million), 2017-21
- Table 67: Japan gdp (constant 2005 prices, $ billion), 2017-21
- Table 68: Japan gdp (current prices, $ billion), 2017-21
- Table 69: Japan inflation, 2017-21
- Table 70: Japan consumer price index (absolute), 2017-21
- List of Figures
- Figure 1: Global digital advertising market value: $ billion, 2017-21
- Figure 2: Global digital advertising market category segmentation: $ billion, 2017-2021
- Figure 3: Global digital advertising market geography segmentation: % share, by value, 2021
- Figure 4: Global digital advertising market value forecast: $ billion, 2021-26
- Figure 5: Forces driving competition in the global digital advertising market, 2021
- Figure 6: Drivers of buyer power in the global digital advertising market, 2021
- Figure 7: Drivers of supplier power in the global digital advertising market, 2021
- Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2021
- Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2021
- Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2021
- Figure 11: Asia-Pacific digital advertising market value: $ billion, 2017-21
- Figure 12: Asia-Pacific digital advertising market category segmentation: $ billion, 2017-2021
- Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2021
- Figure 14: Asia-Pacific digital advertising market value forecast: $ billion, 2021-26
- Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2021
- Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2021
- Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2021
- Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2021
- Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2021
- Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2021
- Figure 21: Europe digital advertising market value: $ billion, 2017-21
- Figure 22: Europe digital advertising market category segmentation: $ billion, 2017-2021
- Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2021
- Figure 24: Europe digital advertising market value forecast: $ billion, 2021-26
- Figure 25: Forces driving competition in the digital advertising market in Europe, 2021
- Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2021
- Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2021
- Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2021
- Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2021
- Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2021
- Figure 31: France digital advertising market value: $ million, 2017-21
- Figure 32: France digital advertising market category segmentation: $ million, 2017-2021
- Figure 33: France digital advertising market geography segmentation: % share, by value, 2021
- Figure 34: France digital advertising market value forecast: $ million, 2021-26
- Figure 35: Forces driving competition in the digital advertising market in France, 2021
- Figure 36: Drivers of buyer power in the digital advertising market in France, 2021
- Figure 37: Drivers of supplier power in the digital advertising market in France, 2021
- Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2021
- Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2021
- Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2021
- Figure 41: Germany digital advertising market value: $ billion, 2017-21
- Figure 42: Germany digital advertising market category segmentation: $ billion, 2017-2021
- Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2021
- Figure 44: Germany digital advertising market value forecast: $ billion, 2021-26
- Figure 45: Forces driving competition in the digital advertising market in Germany, 2021
- Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2021
- Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2021
- Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2021
- Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2021
- Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2021
- Figure 51: Italy digital advertising market value: $ million, 2017-21
- Figure 52: Italy digital advertising market category segmentation: $ million, 2017-2021
- Figure 53: Italy digital advertising market geography segmentation: % share, by value, 2021
- Figure 54: Italy digital advertising market value forecast: $ million, 2021-26
- Figure 55: Forces driving competition in the digital advertising market in Italy, 2021
- Figure 56: Drivers of buyer power in the digital advertising market in Italy, 2021
- Figure 57: Drivers of supplier power in the digital advertising market in Italy, 2021
- Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2021
- Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2021
- Figure 60: Drivers of degree of rivalry in the digital advertising market in Italy, 2021
- Figure 61: Japan digital advertising market value: $ billion, 2017-21
- Figure 62: Japan digital advertising market category segmentation: $ billion, 2017-2021
- Figure 63: Japan digital advertising market geography segmentation: % share, by value, 2021
- Figure 64: Japan digital advertising market value forecast: $ billion, 2021-26
- Figure 65: Forces driving competition in the digital advertising market in Japan, 2021
- Figure 66: Drivers of buyer power in the digital advertising market in Japan, 2021
- Figure 67: Drivers of supplier power in the digital advertising market in Japan, 2021
- Figure 68: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2021
- Figure 69: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2021
- Figure 70: Drivers of degree of rivalry in the digital advertising market in Japan, 2021
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.