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Digital Advertising in Scandinavia

Publisher MarketLine
Published Dec 31, 2025
Length 47 Pages
SKU # MTLN21050166

Description

Digital Advertising in Scandinavia

Summary

Digital Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Scandinavian digital advertising market recorded revenues of $6.4 billion in 2024, representing a compound annual growth rate (CAGR) of 9.4% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $4.9 billion, equivalent to 76.5% of the market's overall value.
  • The expansion of the Scandinavian digital advertising market is driven by the shift in advertising spend toward mobile platforms due to a substantial increase in mobile internet subscribers. According to the Organization for Economic Co-operation and Development (OECD), in 2024, the number of mobile internet subscribers in Sweden, Denmark, and Norway reached 13.8 million, 9.0 million, and 6.0 million, respectively, up 0.8%, 3.4%, and 2.3% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in Scandinavia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Scandinavia
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the Scandinavia digital advertising market by value in ?
  • What will be the size of the Scandinavia digital advertising market in 5?
  • What factors are affecting the strength of competition in the Scandinavia digital advertising market?
  • How has the market performed over the last five years?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Alphabet Inc
8.2. Amazon.com Inc
8.3. Microsoft Corporation
8.4. Meta Platforms Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Scandinavia digital advertising market value: $ million, 2019-24
Table 2: Scandinavia digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Scandinavia digital advertising market category segmentation: $ million, 2019-24
Table 4: Scandinavia digital advertising market geography segmentation: $ million, 2024
Table 5: Scandinavia digital advertising market value forecast: $ million, 2024-29
Table 6: Alphabet Inc: Key Facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Amazon.com Inc: Key Facts
Table 10: Amazon.com Inc: Annual Financial Ratios
Table 11: Amazon.com Inc: Key Employees
Table 12: Microsoft Corporation: Key Facts
Table 13: Microsoft Corporation: Annual Financial Ratios
Table 14: Microsoft Corporation: Key Employees
Table 15: Microsoft Corporation: Key Employees Continued
Table 16: Microsoft Corporation: Key Employees Continued
Table 17: Meta Platforms Inc: Key Facts
Table 18: Meta Platforms Inc: Annual Financial Ratios
Table 19: Meta Platforms Inc: Key Employees
Table 20: Meta Platforms Inc: Key Employees Continued
Table 21: Scandinavia Exchange Rate, 2019-24
List of Figures
Figure 1: Scandinavia digital advertising market value: $ million, 2019-24
Figure 2: Scandinavia digital advertising market category segmentation: $ million, 2019-24
Figure 3: Scandinavia digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Scandinavia digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Scandinavia, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Scandinavia, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Scandinavia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Scandinavia, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Scandinavia, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Scandinavia, 2024

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