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Digital Advertising in Russia

Publisher MarketLine
Published Dec 31, 2025
Length 37 Pages
SKU # MTLN21050165

Description

Digital Advertising in Russia

Summary

Digital Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Russian digital advertising market recorded revenues of $4.7 billion in 2024, representing a compound annual growth rate (CAGR) of 6.1% between 2019 and 2024.
  • The desktop segment accounted for the market's largest proportion in 2024, with total revenues of $2.5 billion, equivalent to 52.7% of the market's overall value.
  • The expansion of the Russian digital advertising market during 2019-24 was driven by the widespread adoption of smartphones and tablets, which has prompted advertisers to prioritize mobile-centric advertising formats to reach consumers more effectively. According to the World Bank, in 2024, the number of mobile subscribers in Russia reached 243.3 million, up 2.5% over 2019.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Russia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Russia
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Russia digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the Russia digital advertising market by value in 2024?
  • What will be the size of the Russia digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Russia digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Russia's digital advertising market?

Table of Contents

37 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Yandex
8.2. OZON.ru
8.3. VK Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Russia digital advertising market value: $ million, 2019-24
Table 2: Russia digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Russia digital advertising market category segmentation: $ million, 2019-24
Table 4: Russia digital advertising market geography segmentation: $ million, 2024
Table 5: Russia digital advertising market value forecast: $ million, 2024-29
Table 6: Yandex: Key Facts
Table 7: Yandex: Key Employees
Table 8: OZON.ru: Key Facts
Table 9: OZON.ru: Key Employees
Table 10: VK Co Ltd: Key Facts
Table 11: VK Co Ltd: Annual Financial Ratios
Table 12: VK Co Ltd: Key Employees
Table 13: Russia Size of Population (Million), 2020-24
Table 14: Russia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 15: Russia GDP (Current Prices, $ Billion), 2020-24
Table 16: Russia Inflation, 2020-24
Table 17: Russia Consumer Price Index (Absolute), 2020-24
Table 18: Russia Exchange Rate, 2019-24
List of Figures
Figure 1: Russia digital advertising market value: $ million, 2019-24
Figure 2: Russia digital advertising market category segmentation: $ million, 2019-24
Figure 3: Russia digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Russia digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Russia, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Russia, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Russia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Russia, 2024

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