
Digital Advertising North America (NAFTA) Industry Guide 2019-2028
Description
Digital Advertising North America (NAFTA) Industry Guide 2019-2028
Summary
The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $2,01,116.1 million in 2023.The Mexico was the fastest growing country, with a CAGR of 18% over the 2019-23 period.
- Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $1,87,864.2 million in 2023. This was followed by Canada and Mexico, with a value of $10,511.4 and $2,740.5 million, respectively.
- The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $2,61,280.4 million in 2028, followed by Canada and Mexico with expected values of $14,751.2 and $6,449.4 million, respectively.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA digital advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA digital advertising market
- Leading company profiles reveal details of key digital advertising market players’ NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA digital advertising market with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country
- What was the size of the NAFTA digital advertising market by value in 2023?
- What will be the size of the NAFTA digital advertising market in 2028?
- What factors are affecting the strength of competition in the NAFTA digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the NAFTA digital advertising market?
Table of Contents
176 Pages
- 1 Introduction
- 1.1. What is this report about?
- 1.2. Who is the target reader?
- 1.3. How to use this report
- 1.4. Definitions
- 2 NAFTA Digital Advertising
- 2.1. Industry Outlook
- 3 Digital Advertising in Canada
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
- 4 Macroeconomic Indicators
- 4.1. Country data
- 5 Digital Advertising in Mexico
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
- 6 Macroeconomic Indicators
- 6.1. Country data
- 7 Digital Advertising in The United States
- 7.1. Market Overview
- 7.2. Market Data
- 7.3. Market Segmentation
- 7.4. Market outlook
- 7.5. Five forces analysis
- 8 Macroeconomic Indicators
- 8.1. Country data
- 9 Company Profiles
- 9.1. Microsoft Corporation
- 9.2. Meta Platforms, Inc.
- 9.3. Tencent Holdings Limited
- 9.4. Baidu, Inc.
- 9.5. Publicis Groupe SA
- 9.6. Alphabet Inc
- 9.7. Alibaba Group Holding Limited
- 9.8. Naver Corp
- 9.9. Havas SA
- 9.10. RTL Group SA
- 9.11. Enero Group Limited
- 9.12. REA Group Ltd
- 9.13. Globo Comunicacao e Participacoes S.A.
- 9.14. Omnicom Group, Inc.
- 9.15. Amazon.com, Inc.
- 9.16. Canadian Broadcasting Corp
- 9.17. Beijing ByteDance Technology Co Ltd
- 9.18. Flipkart Internet Pvt Ltd
- 9.19. RCS MediaGroup SpA
- 9.20. Rakuten Group Inc
- 9.21. Mercado Libre Inc
- 9.22. Yandex NV
- 9.23. Mail.Ru Group LLC
- 9.24. Kakao Corp
- 9.25. S4 Capital plc
- 9.26. Paramount Global Inc
- 9.27. Apple Inc
- 9.28. bol.com bv
- 10 Appendix
- 10.1. Methodology
- 10.2. About MarketLine
- List of Tables
- Table 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28
- Table 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23
- Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28
- Table 4: Canada digital advertising market value: $ million, 2018-23
- Table 5: Canada digital advertising market category segmentation: % share, by value, 2018-2023
- Table 6: Canada digital advertising market category segmentation: $ million, 2018-2023
- Table 7: Canada digital advertising market geography segmentation: $ million, 2023
- Table 8: Canada digital advertising market value forecast: $ million, 2023-28
- Table 9: Canada size of population (million), 2019-23
- Table 10: Canada gdp (constant 2005 prices, $ billion), 2019-23
- Table 11: Canada gdp (current prices, $ billion), 2019-23
- Table 12: Canada inflation, 2019-23
- Table 13: Canada consumer price index (absolute), 2019-23
- Table 14: Canada exchange rate, 2019-23
- Table 15: Mexico digital advertising market value: $ million, 2018-23
- Table 16: Mexico digital advertising market category segmentation: % share, by value, 2018-2023
- Table 17: Mexico digital advertising market category segmentation: $ million, 2018-2023
- Table 18: Mexico digital advertising market geography segmentation: $ million, 2023
- Table 19: Mexico digital advertising market value forecast: $ million, 2023-28
- Table 20: Mexico size of population (million), 2019-23
- Table 21: Mexico gdp (constant 2005 prices, $ billion), 2019-23
- Table 22: Mexico gdp (current prices, $ billion), 2019-23
- Table 23: Mexico inflation, 2019-23
- Table 24: Mexico consumer price index (absolute), 2019-23
- Table 25: Mexico exchange rate, 2019-23
- Table 26: United States digital advertising market value: $ million, 2018-23
- Table 27: United States digital advertising market category segmentation: % share, by value, 2018-2023
- Table 28: United States digital advertising market category segmentation: $ million, 2018-2023
- Table 29: United States digital advertising market geography segmentation: $ million, 2023
- Table 30: United States digital advertising market value forecast: $ million, 2023-28
- Table 31: United States size of population (million), 2019-23
- Table 32: United States gdp (constant 2005 prices, $ billion), 2019-23
- Table 33: United States gdp (current prices, $ billion), 2019-23
- Table 34: United States inflation, 2019-23
- Table 35: United States consumer price index (absolute), 2019-23
- Table 36: United States exchange rate, 2019-23
- Table 37: Microsoft Corporation: key facts
- Table 38: Microsoft Corporation: Annual Financial Ratios
- Table 39: Microsoft Corporation: Key Employees
- Table 40: Microsoft Corporation: Key Employees Continued
- Table 41: Meta Platforms, Inc.: key facts
- Table 42: Meta Platforms, Inc.: Annual Financial Ratios
- Table 43: Meta Platforms, Inc.: Key Employees
- Table 44: Meta Platforms, Inc.: Key Employees Continued
- Table 45: Tencent Holdings Limited: key facts
- Table 46: Tencent Holdings Limited: Annual Financial Ratios
- Table 47: Tencent Holdings Limited: Key Employees
- Table 48: Tencent Holdings Limited: Key Employees Continued
- Table 49: Baidu, Inc.: key facts
- Table 50: Baidu, Inc.: Annual Financial Ratios
- Table 51: Baidu, Inc.: Key Employees
- Table 52: Publicis Groupe SA: key facts
- Table 53: Publicis Groupe SA: Annual Financial Ratios
- Table 54: Publicis Groupe SA: Key Employees
- Table 55: Publicis Groupe SA: Key Employees Continued
- Table 56: Publicis Groupe SA: Key Employees Continued
- Table 57: Publicis Groupe SA: Key Employees Continued
- Table 58: Alphabet Inc: key facts
- Table 59: Alphabet Inc: Annual Financial Ratios
- Table 60: Alphabet Inc: Key Employees
- Table 61: Alibaba Group Holding Limited: key facts
- Table 62: Alibaba Group Holding Limited: Annual Financial Ratios
- Table 63: Alibaba Group Holding Limited: Key Employees
- Table 64: Naver Corp: key facts
- Table 65: Naver Corp: Annual Financial Ratios
- Table 66: Naver Corp: Key Employees
- Table 67: Havas SA: key facts
- Table 68: Havas SA: Key Employees
- Table 69: RTL Group SA: key facts
- Table 70: RTL Group SA: Annual Financial Ratios
- Table 71: RTL Group SA: Key Employees
- Table 72: RTL Group SA: Key Employees Continued
- Table 73: Enero Group Limited: key facts
- Table 74: Enero Group Limited: Annual Financial Ratios
- Table 75: Enero Group Limited: Key Employees
- Table 76: REA Group Ltd: key facts
- Table 77: REA Group Ltd: Annual Financial Ratios
- Table 78: REA Group Ltd: Key Employees
- Table 79: Globo Comunicacao e Participacoes S.A.: key facts
- Table 80: Globo Comunicacao e Participacoes S.A.: Key Employees
- Table 81: Omnicom Group, Inc.: key facts
- Table 82: Omnicom Group, Inc.: Annual Financial Ratios
- Table 83: Omnicom Group, Inc.: Key Employees
- Table 84: Omnicom Group, Inc.: Key Employees Continued
- Table 85: Amazon.com, Inc.: key facts
- Table 86: Amazon.com, Inc.: Annual Financial Ratios
- Table 87: Amazon.com, Inc.: Key Employees
- Table 88: Amazon.com, Inc.: Key Employees Continued
- Table 89: Canadian Broadcasting Corp: key facts
- Table 90: Canadian Broadcasting Corp: Key Employees
- Table 91: Beijing ByteDance Technology Co Ltd: key facts
- Table 92: Beijing ByteDance Technology Co Ltd: Key Employees
- Table 93: Flipkart Internet Pvt Ltd: key facts
- Table 94: Flipkart Internet Pvt Ltd: Key Employees
- Table 95: RCS MediaGroup SpA: key facts
- Table 96: RCS MediaGroup SpA: Annual Financial Ratios
- Table 97: RCS MediaGroup SpA: Key Employees
- Table 98: Rakuten Group Inc: key facts
- Table 99: Rakuten Group Inc: Annual Financial Ratios
- Table 100: Rakuten Group Inc: Key Employees
- Table 101: Rakuten Group Inc: Key Employees Continued
- Table 102: Rakuten Group Inc: Key Employees Continued
- Table 103: Rakuten Group Inc: Key Employees Continued
- Table 104: Mercado Libre Inc: key facts
- Table 105: Mercado Libre Inc: Annual Financial Ratios
- Table 106: Mercado Libre Inc: Key Employees
- Table 107: Yandex NV: key facts
- Table 108: Yandex NV: Annual Financial Ratios
- Table 109: Yandex NV: Key Employees
- Table 110: Mail.Ru Group LLC: key facts
- List of Figures
- Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28
- Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23
- Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28
- Figure 4: Canada digital advertising market value: $ million, 2018-23
- Figure 5: Canada digital advertising market category segmentation: $ million, 2018-2023
- Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2023
- Figure 7: Canada digital advertising market value forecast: $ million, 2023-28
- Figure 8: Forces driving competition in the digital advertising market in Canada, 2023
- Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2023
- Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2023
- Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2023
- Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2023
- Figure 14: Mexico digital advertising market value: $ million, 2018-23
- Figure 15: Mexico digital advertising market category segmentation: $ million, 2018-2023
- Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2023
- Figure 17: Mexico digital advertising market value forecast: $ million, 2023-28
- Figure 18: Forces driving competition in the digital advertising market in Mexico, 2023
- Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2023
- Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2023
- Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2023
- Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2023
- Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2023
- Figure 24: United States digital advertising market value: $ million, 2018-23
- Figure 25: United States digital advertising market category segmentation: $ million, 2018-2023
- Figure 26: United States digital advertising market geography segmentation: % share, by value, 2023
- Figure 27: United States digital advertising market value forecast: $ million, 2023-28
- Figure 28: Forces driving competition in the digital advertising market in the United States, 2023
- Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2023
- Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2023
- Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2023
- Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2023
- Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2023
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