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Digital Advertising in Japan

Publisher MarketLine
Published Dec 31, 2025
Length 44 Pages
SKU # MTLN20937224

Description

Digital Advertising in Japan

Summary

Digital Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Japanese digital advertising market recorded revenues of $25.8 billion in 2024, representing a compound annual growth rate (CAGR) of 5.9% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $15.1 billion, equivalent to 58.4% of the market's overall value.
  • The expansion of the Japanese digital advertising market is driven by the shift in advertising spend toward mobile platforms. The widespread adoption of smartphones and tablets has led to a substantial increase in mobile internet subscribers. According to the Organization for Economic Co-operation and Development (OECD), in 2024, the mobile internet subscribers in Japan reached 253.5 million, up 0.2% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Japan
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Japan digital advertising market by value in 2024?
  • What will be the size of the Japan digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Japan digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Japan's digital advertising market?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Alphabet Inc
8.2. Meta Platforms Inc
8.3. Rakuten Group Inc
8.4. Amazon.com Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan digital advertising market value: $ million, 2019-24
Table 2: Japan digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Japan digital advertising market category segmentation: $ million, 2019-24
Table 4: Japan digital advertising market geography segmentation: $ million, 2024
Table 5: Japan digital advertising market value forecast: $ million, 2024-29
Table 6: Alphabet Inc: Key Facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms Inc: Key Facts
Table 10: Meta Platforms Inc: Annual Financial Ratios
Table 11: Meta Platforms Inc: Key Employees
Table 12: Meta Platforms Inc: Key Employees Continued
Table 13: Rakuten Group Inc: Key Facts
Table 14: Rakuten Group Inc: Annual Financial Ratios
Table 15: Rakuten Group Inc: Key Employees
Table 16: Amazon.com Inc: Key Facts
Table 17: Amazon.com Inc: Annual Financial Ratios
Table 18: Amazon.com Inc: Key Employees
Table 19: Japan Size of Population (Million), 2020-24
Table 20: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Japan GDP (Current Prices, $ Billion), 2020-24
Table 22: Japan Inflation, 2020-24
Table 23: Japan Consumer Price Index (Absolute), 2020-24
Table 24: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan digital advertising market value: $ million, 2019-24
Figure 2: Japan digital advertising market category segmentation: $ million, 2019-24
Figure 3: Japan digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Japan digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Japan, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Japan, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Japan, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Japan, 2024

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