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Digital Advertising in India

Publisher MarketLine
Published Dec 31, 2025
Length 42 Pages
SKU # MTLN20937174

Description

Digital Advertising in India

Summary

Digital Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Indian digital advertising market recorded revenues of $3.7 billion in 2024, representing a compound annual growth rate (CAGR) of 14.1% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $3.1 billion, equivalent to 84.1% of the market's overall value.
  • In 2024, the Indian digital advertising market recorded an annual growth of 14.5%. The growth is attributed to the continued expansion of internet users, which enabled advertisers to deploy digital campaigns across social media platforms, search engines, and websites. According to the World Bank, in 2024, the number of internet users in India reached 804.6 million, up 6.1% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in India
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the India digital advertising market by value in 2024?
  • What will be the size of the India digital advertising market in 2029?
  • What factors are affecting the strength of competition in the India digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up India's digital advertising market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths and strategies of the leading players?
7.3. What are the most recent market developments?
8 Company Profiles
8.1. Flipkart Internet Pvt Ltd
8.2. Amazon.com Inc
8.3. Meta Platforms Inc
8.4. Alphabet Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: India digital advertising market value: $ million, 2019-24
Table 2: India digital advertising market category segmentation: % share, by value, 2019-24
Table 3: India digital advertising market category segmentation: $ million, 2019-24
Table 4: India digital advertising market geography segmentation: $ million, 2024
Table 5: India digital advertising market value forecast: $ million, 2024-29
Table 6: Flipkart Internet Pvt Ltd: Key Facts
Table 7: Flipkart Internet Pvt Ltd: Key Employees
Table 8: Amazon.com Inc: Key Facts
Table 9: Amazon.com Inc: Annual Financial Ratios
Table 10: Amazon.com Inc: Key Employees
Table 11: Meta Platforms Inc: Key Facts
Table 12: Meta Platforms Inc: Annual Financial Ratios
Table 13: Meta Platforms Inc: Key Employees
Table 14: Meta Platforms Inc: Key Employees Continued
Table 15: Alphabet Inc: Key Facts
Table 16: Alphabet Inc: Annual Financial Ratios
Table 17: Alphabet Inc: Key Employees
Table 18: India Size of Population (Million), 2020-24
Table 19: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: India GDP (Current Prices, $ Billion), 2020-24
Table 21: India Inflation, 2020-24
Table 22: India Consumer Price Index (Absolute), 2020-24
Table 23: India Exchange Rate, 2019-24
List of Figures
Figure 1: India digital advertising market value: $ million, 2019-24
Figure 2: India digital advertising market category segmentation: $ million, 2019-24
Figure 3: India digital advertising market geography segmentation: % share, by value, 2024
Figure 4: India digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in India, 2024
Figure 6: Drivers of buyer power in the digital advertising market in India, 2024
Figure 7: Drivers of supplier power in the digital advertising market in India, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in India, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in India, 2024

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