
Digital Advertising Global Group of Eight (G8) Industry Guide 2019-2028
Description
Digital Advertising Global Group of Eight (G8) Industry Guide 2019-2028
Summary
The G8 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The G8 countries contributed $2,90,199.4 million in 2023 to the global digital advertising industry, with a compound annual growth rate (CAGR) of 12.4% between 2019 and 2023. The G8 countries are expected to reach a value of $4,07,573.8 million in 2028, with a CAGR of 7% over the 2023-28 period.
- Among the G8 nations, the US is the leading country in the digital advertising industry, with market revenues of $1,87,864.2 million in 2023. This was followed by the UK and Japan, with a value of $36,638.4 and $23,782.9 million, respectively.
- The US is expected to lead the digital advertising industry in the G8 nations with a value of $2,61,280.4 million in 2016, followed by the UK and Japan with expected values of $53,828.5 and $35,146.1 million, respectively.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 digital advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 digital advertising market
- Leading company profiles reveal details of key digital advertising market players’ G8 operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the G8 digital advertising market with five year forecasts
- Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country
- What was the size of the G8 digital advertising market by value in 2023?
- What will be the size of the G8 digital advertising market in 2028?
- What factors are affecting the strength of competition in the G8 digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the G8 digital advertising market?
Table of Contents
281 Pages
- 1 Introduction
- 1.1. What is this report about?
- 1.2. Who is the target reader?
- 1.3. How to use this report
- 1.4. Definitions
- 2 Group of Eight (G8) Digital Advertising
- 2.1. Industry Outlook
- 3 Digital Advertising in Canada
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
- 4 Macroeconomic Indicators
- 4.1. Country data
- 5 Digital Advertising in France
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
- 6 Macroeconomic Indicators
- 6.1. Country data
- 7 Digital Advertising in Germany
- 7.1. Market Overview
- 7.2. Market Data
- 7.3. Market Segmentation
- 7.4. Market outlook
- 7.5. Five forces analysis
- 8 Macroeconomic Indicators
- 8.1. Country data
- 9 Digital Advertising in Italy
- 9.1. Market Overview
- 9.2. Market Data
- 9.3. Market Segmentation
- 9.4. Market outlook
- 9.5. Five forces analysis
- 10 Macroeconomic Indicators
- 10.1. Country data
- 11 Digital Advertising in Japan
- 11.1. Market Overview
- 11.2. Market Data
- 11.3. Market Segmentation
- 11.4. Market outlook
- 11.5. Five forces analysis
- 12 Macroeconomic Indicators
- 12.1. Country data
- 13 Digital Advertising in Russia
- 13.1. Market Overview
- 13.2. Market Data
- 13.3. Market Segmentation
- 13.4. Market outlook
- 13.5. Five forces analysis
- 14 Macroeconomic Indicators
- 14.1. Country data
- 15 Digital Advertising in The United Kingdom
- 15.1. Market Overview
- 15.2. Market Data
- 15.3. Market Segmentation
- 15.4. Market outlook
- 15.5. Five forces analysis
- 16 Macroeconomic Indicators
- 16.1. Country data
- 17 Digital Advertising in The United States
- 17.1. Market Overview
- 17.2. Market Data
- 17.3. Market Segmentation
- 17.4. Market outlook
- 17.5. Five forces analysis
- 18 Macroeconomic Indicators
- 18.1. Country data
- 19 Company Profiles
- 19.1. Microsoft Corporation
- 19.2. Meta Platforms, Inc.
- 19.3. Tencent Holdings Limited
- 19.4. Baidu, Inc.
- 19.5. Publicis Groupe SA
- 19.6. Alphabet Inc
- 19.7. Alibaba Group Holding Limited
- 19.8. Naver Corp
- 19.9. Havas SA
- 19.10. RTL Group SA
- 19.11. REA Group Ltd
- 19.12. Globo Comunicacao e Participacoes S.A.
- 19.13. Omnicom Group, Inc.
- 19.14. Canadian Broadcasting Corp
- 19.15. Beijing ByteDance Technology Co Ltd
- 19.16. Amazon.com, Inc.
- 19.17. Flipkart Internet Pvt Ltd
- 19.18. RCS MediaGroup SpA
- 19.19. Rakuten Group Inc
- 19.20. Mercado Libre Inc
- 19.21. bol.com bv
- 19.22. Yandex NV
- 19.23. Mail.Ru Group LLC
- 19.24. Kakao Corp
- 19.25. S4 Capital plc
- 19.26. Apple Inc
- 19.27. Enero Group Limited
- 19.28. Paramount Global Inc
- 20 Appendix
- 20.1. Methodology
- 20.2. About MarketLine
- List of Tables
- Table 1: G8 digital advertising industry, revenue($m), 2019-28
- Table 2: G8 digital advertising industry, revenue by country ($m), 2019-23
- Table 3: G8 digital advertising industry forecast, revenue by country ($m), 2023-28
- Table 4: Canada digital advertising market value: $ million, 2018-23
- Table 5: Canada digital advertising market category segmentation: % share, by value, 2018-2023
- Table 6: Canada digital advertising market category segmentation: $ million, 2018-2023
- Table 7: Canada digital advertising market geography segmentation: $ million, 2023
- Table 8: Canada digital advertising market value forecast: $ million, 2023-28
- Table 9: Canada size of population (million), 2019-23
- Table 10: Canada gdp (constant 2005 prices, $ billion), 2019-23
- Table 11: Canada gdp (current prices, $ billion), 2019-23
- Table 12: Canada inflation, 2019-23
- Table 13: Canada consumer price index (absolute), 2019-23
- Table 14: Canada exchange rate, 2019-23
- Table 15: France digital advertising market value: $ million, 2018-23
- Table 16: France digital advertising market category segmentation: % share, by value, 2018-2023
- Table 17: France digital advertising market category segmentation: $ million, 2018-2023
- Table 18: France digital advertising market geography segmentation: $ million, 2023
- Table 19: France digital advertising market value forecast: $ million, 2023-28
- Table 20: France size of population (million), 2019-23
- Table 21: France gdp (constant 2005 prices, $ billion), 2019-23
- Table 22: France gdp (current prices, $ billion), 2019-23
- Table 23: France inflation, 2019-23
- Table 24: France consumer price index (absolute), 2019-23
- Table 25: France exchange rate, 2019-23
- Table 26: Germany digital advertising market value: $ million, 2018-23
- Table 27: Germany digital advertising market category segmentation: % share, by value, 2018-2023
- Table 28: Germany digital advertising market category segmentation: $ million, 2018-2023
- Table 29: Germany digital advertising market geography segmentation: $ million, 2023
- Table 30: Germany digital advertising market value forecast: $ million, 2023-28
- Table 31: Germany size of population (million), 2019-23
- Table 32: Germany gdp (constant 2005 prices, $ billion), 2019-23
- Table 33: Germany gdp (current prices, $ billion), 2019-23
- Table 34: Germany inflation, 2019-23
- Table 35: Germany consumer price index (absolute), 2019-23
- Table 36: Germany exchange rate, 2019-23
- Table 37: Italy digital advertising market value: $ million, 2018-23
- Table 38: Italy digital advertising market category segmentation: % share, by value, 2018-2023
- Table 39: Italy digital advertising market category segmentation: $ million, 2018-2023
- Table 40: Italy digital advertising market geography segmentation: $ million, 2023
- Table 41: Italy digital advertising market value forecast: $ million, 2023-28
- Table 42: Italy size of population (million), 2019-23
- Table 43: Italy gdp (constant 2005 prices, $ billion), 2019-23
- Table 44: Italy gdp (current prices, $ billion), 2019-23
- Table 45: Italy inflation, 2019-23
- Table 46: Italy consumer price index (absolute), 2019-23
- Table 47: Italy exchange rate, 2019-23
- Table 48: Japan digital advertising market value: $ million, 2018-23
- Table 49: Japan digital advertising market category segmentation: % share, by value, 2018-2023
- Table 50: Japan digital advertising market category segmentation: $ million, 2018-2023
- Table 51: Japan digital advertising market geography segmentation: $ million, 2023
- Table 52: Japan digital advertising market value forecast: $ million, 2023-28
- Table 53: Japan size of population (million), 2019-23
- Table 54: Japan gdp (constant 2005 prices, $ billion), 2019-23
- Table 55: Japan gdp (current prices, $ billion), 2019-23
- Table 56: Japan inflation, 2019-23
- Table 57: Japan consumer price index (absolute), 2019-23
- Table 58: Japan exchange rate, 2019-23
- Table 59: Russia digital advertising market value: $ million, 2018-23
- Table 60: Russia digital advertising market category segmentation: % share, by value, 2018-2023
- Table 61: Russia digital advertising market category segmentation: $ million, 2018-2023
- Table 62: Russia digital advertising market geography segmentation: $ million, 2023
- Table 63: Russia digital advertising market value forecast: $ million, 2023-28
- Table 64: Russia size of population (million), 2019-23
- Table 65: Russia gdp (constant 2005 prices, $ billion), 2019-23
- Table 66: Russia gdp (current prices, $ billion), 2019-23
- Table 67: Russia inflation, 2019-23
- Table 68: Russia consumer price index (absolute), 2019-23
- Table 69: Russia exchange rate, 2019-23
- Table 70: United Kingdom digital advertising market value: $ million, 2018-23
- Table 71: United Kingdom digital advertising market category segmentation: % share, by value, 2018-2023
- Table 72: United Kingdom digital advertising market category segmentation: $ million, 2018-2023
- Table 73: United Kingdom digital advertising market geography segmentation: $ million, 2023
- Table 74: United Kingdom digital advertising market value forecast: $ million, 2023-28
- Table 75: United Kingdom size of population (million), 2019-23
- Table 76: United Kingdom gdp (constant 2005 prices, $ billion), 2019-23
- Table 77: United Kingdom gdp (current prices, $ billion), 2019-23
- Table 78: United Kingdom inflation, 2019-23
- Table 79: United Kingdom consumer price index (absolute), 2019-23
- Table 80: United Kingdom exchange rate, 2019-23
- Table 81: United States digital advertising market value: $ million, 2018-23
- Table 82: United States digital advertising market category segmentation: % share, by value, 2018-2023
- Table 83: United States digital advertising market category segmentation: $ million, 2018-2023
- Table 84: United States digital advertising market geography segmentation: $ million, 2023
- Table 85: United States digital advertising market value forecast: $ million, 2023-28
- Table 86: United States size of population (million), 2019-23
- Table 87: United States gdp (constant 2005 prices, $ billion), 2019-23
- Table 88: United States gdp (current prices, $ billion), 2019-23
- Table 89: United States inflation, 2019-23
- Table 90: United States consumer price index (absolute), 2019-23
- Table 91: United States exchange rate, 2019-23
- Table 92: Microsoft Corporation: key facts
- Table 93: Microsoft Corporation: Annual Financial Ratios
- Table 94: Microsoft Corporation: Key Employees
- Table 95: Microsoft Corporation: Key Employees Continued
- Table 96: Meta Platforms, Inc.: key facts
- Table 97: Meta Platforms, Inc.: Annual Financial Ratios
- Table 98: Meta Platforms, Inc.: Key Employees
- Table 99: Meta Platforms, Inc.: Key Employees Continued
- Table 100: Tencent Holdings Limited: key facts
- Table 101: Tencent Holdings Limited: Annual Financial Ratios
- Table 102: Tencent Holdings Limited: Key Employees
- Table 103: Tencent Holdings Limited: Key Employees Continued
- Table 104: Baidu, Inc.: key facts
- Table 105: Baidu, Inc.: Annual Financial Ratios
- Table 106: Baidu, Inc.: Key Employees
- Table 107: Publicis Groupe SA: key facts
- Table 108: Publicis Groupe SA: Annual Financial Ratios
- Table 109: Publicis Groupe SA: Key Employees
- Table 110: Publicis Groupe SA: Key Employees Continued
- List of Figures
- Figure 1: G8 digital advertising industry, revenue($m), 2019-28
- Figure 2: G8 Digital Advertising industry, revenue by country (%), 2023
- Figure 3: G8 digital advertising industry, revenue by country ($m), 2019-23
- Figure 4: G8 digital advertising industry forecast, revenue by country ($m), 2023-28
- Figure 5: Canada digital advertising market value: $ million, 2018-23
- Figure 6: Canada digital advertising market category segmentation: $ million, 2018-2023
- Figure 7: Canada digital advertising market geography segmentation: % share, by value, 2023
- Figure 8: Canada digital advertising market value forecast: $ million, 2023-28
- Figure 9: Forces driving competition in the digital advertising market in Canada, 2023
- Figure 10: Drivers of buyer power in the digital advertising market in Canada, 2023
- Figure 11: Drivers of supplier power in the digital advertising market in Canada, 2023
- Figure 12: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2023
- Figure 13: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2023
- Figure 14: Drivers of degree of rivalry in the digital advertising market in Canada, 2023
- Figure 15: France digital advertising market value: $ million, 2018-23
- Figure 16: France digital advertising market category segmentation: $ million, 2018-2023
- Figure 17: France digital advertising market geography segmentation: % share, by value, 2023
- Figure 18: France digital advertising market value forecast: $ million, 2023-28
- Figure 19: Forces driving competition in the digital advertising market in France, 2023
- Figure 20: Drivers of buyer power in the digital advertising market in France, 2023
- Figure 21: Drivers of supplier power in the digital advertising market in France, 2023
- Figure 22: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2023
- Figure 23: Factors influencing the threat of substitutes in the digital advertising market in France, 2023
- Figure 24: Drivers of degree of rivalry in the digital advertising market in France, 2023
- Figure 25: Germany digital advertising market value: $ million, 2018-23
- Figure 26: Germany digital advertising market category segmentation: $ million, 2018-2023
- Figure 27: Germany digital advertising market geography segmentation: % share, by value, 2023
- Figure 28: Germany digital advertising market value forecast: $ million, 2023-28
- Figure 29: Forces driving competition in the digital advertising market in Germany, 2023
- Figure 30: Drivers of buyer power in the digital advertising market in Germany, 2023
- Figure 31: Drivers of supplier power in the digital advertising market in Germany, 2023
- Figure 32: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2023
- Figure 33: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2023
- Figure 34: Drivers of degree of rivalry in the digital advertising market in Germany, 2023
- Figure 35: Italy digital advertising market value: $ million, 2018-23
- Figure 36: Italy digital advertising market category segmentation: $ million, 2018-2023
- Figure 37: Italy digital advertising market geography segmentation: % share, by value, 2023
- Figure 38: Italy digital advertising market value forecast: $ million, 2023-28
- Figure 39: Forces driving competition in the digital advertising market in Italy, 2023
- Figure 40: Drivers of buyer power in the digital advertising market in Italy, 2023
- Figure 41: Drivers of supplier power in the digital advertising market in Italy, 2023
- Figure 42: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2023
- Figure 43: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2023
- Figure 44: Drivers of degree of rivalry in the digital advertising market in Italy, 2023
- Figure 45: Japan digital advertising market value: $ million, 2018-23
- Figure 46: Japan digital advertising market category segmentation: $ million, 2018-2023
- Figure 47: Japan digital advertising market geography segmentation: % share, by value, 2023
- Figure 48: Japan digital advertising market value forecast: $ million, 2023-28
- Figure 49: Forces driving competition in the digital advertising market in Japan, 2023
- Figure 50: Drivers of buyer power in the digital advertising market in Japan, 2023
- Figure 51: Drivers of supplier power in the digital advertising market in Japan, 2023
- Figure 52: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2023
- Figure 53: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2023
- Figure 54: Drivers of degree of rivalry in the digital advertising market in Japan, 2023
- Figure 55: Russia digital advertising market value: $ million, 2018-23
- Figure 56: Russia digital advertising market category segmentation: $ million, 2018-2023
- Figure 57: Russia digital advertising market geography segmentation: % share, by value, 2023
- Figure 58: Russia digital advertising market value forecast: $ million, 2023-28
- Figure 59: Forces driving competition in the digital advertising market in Russia, 2023
- Figure 60: Drivers of buyer power in the digital advertising market in Russia, 2023
- Figure 61: Drivers of supplier power in the digital advertising market in Russia, 2023
- Figure 62: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2023
- Figure 63: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2023
- Figure 64: Drivers of degree of rivalry in the digital advertising market in Russia, 2023
- Figure 65: United Kingdom digital advertising market value: $ million, 2018-23
- Figure 66: United Kingdom digital advertising market category segmentation: $ million, 2018-2023
- Figure 67: United Kingdom digital advertising market geography segmentation: % share, by value, 2023
- Figure 68: United Kingdom digital advertising market value forecast: $ million, 2023-28
- Figure 69: Forces driving competition in the digital advertising market in the United Kingdom, 2023
- Figure 70: Drivers of buyer power in the digital advertising market in the United Kingdom, 2023
- Figure 71: Drivers of supplier power in the digital advertising market in the United Kingdom, 2023
- Figure 72: Factors influencing the likelihood of new entrants in the digital advertising market in the United Kingdom, 2023
- Figure 73: Factors influencing the threat of substitutes in the digital advertising market in the United Kingdom, 2023
- Figure 74: Drivers of degree of rivalry in the digital advertising market in the United Kingdom, 2023
- Figure 75: United States digital advertising market value: $ million, 2018-23
- Figure 76: United States digital advertising market category segmentation: $ million, 2018-2023
- Figure 77: United States digital advertising market geography segmentation: % share, by value, 2023
- Figure 78: United States digital advertising market value forecast: $ million, 2023-28
- Figure 79: Forces driving competition in the digital advertising market in the United States, 2023
- Figure 80: Drivers of buyer power in the digital advertising market in the United States, 2023
- Figure 81: Drivers of supplier power in the digital advertising market in the United States, 2023
- Figure 82: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2023
- Figure 83: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2023
- Figure 84: Drivers of degree of rivalry in the digital advertising market in the United States, 2023
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