Digital Advertising Global Group of Eight (G8) Industry Guide 2015-2024
Summary
The G8 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Essential resource for top-line data and analysis covering the G8 digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
Key Highlights
- The G8 countries contributed $177,921.6 million in 2019 to the global digital advertising industry, with a compound annual growth rate (CAGR) of 15.4% between 2015 and 2019. The G8 countries are expected to reach a value of $279,141.7 million in 2024, with a CAGR of 9.4% over the 2019-24 period.
- Among the G8 nations, the US is the leading country in the digital advertising industry, with market revenues of $114,990.6 million in 2019. This was followed by Japan and the UK, with a value of $18,117.9 and $16,705.6 million, respectively.
- The US is expected to lead the digital advertising industry in the G8 nations with a value of $186,697.4 million in 2016, followed by Japan and the UK with expected values of $28,698.3 and $23,498.4 million, respectively.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 digital advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 digital advertising industry
- Leading company profiles reveal details of key digital advertising industry players’ G8 operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the G8 digital advertising industry with five year forecasts by both value and volume
- Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country
- What was the size of the G8 digital advertising industry by value in 2019?
- What will be the size of the G8 digital advertising industry in 2024?
- What factors are affecting the strength of competition in the G8 digital advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the G8 digital advertising industry?
- 1 Introduction
- 1.1. What is this report about?
- 1.2. Who is the target reader?
- 1.3. How to use this report
- 1.4. Definitions
- 2 Group of Eight (G8) Digital Advertising
- 2.1. Industry Outlook
- 3 Digital Advertising in Canada
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
- 3.6. Macroeconomic Indicators
- 4 Digital Advertising in France
- 4.1. Market Overview
- 4.2. Market Data
- 4.3. Market Segmentation
- 4.4. Market outlook
- 4.5. Five forces analysis
- 4.6. Macroeconomic Indicators
- 5 Digital Advertising in Germany
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
- 5.6. Macroeconomic Indicators
- 6 Digital Advertising in Italy
- 6.1. Market Overview
- 6.2. Market Data
- 6.3. Market Segmentation
- 6.4. Market outlook
- 6.5. Five forces analysis
- 6.6. Macroeconomic Indicators
- 7 Digital Advertising in Japan
- 7.1. Market Overview
- 7.2. Market Data
- 7.3. Market Segmentation
- 7.4. Market outlook
- 7.5. Five forces analysis
- 7.6. Macroeconomic Indicators
- 8 Digital Advertising in Russia
- 8.1. Market Overview
- 8.2. Market Data
- 8.3. Market Segmentation
- 8.4. Market outlook
- 8.5. Five forces analysis
- 8.6. Macroeconomic Indicators
- 9 Digital Advertising in The United Kingdom
- 9.1. Market Overview
- 9.2. Market Data
- 9.3. Market Segmentation
- 9.4. Market outlook
- 9.5. Five forces analysis
- 9.6. Macroeconomic Indicators
- 10 Digital Advertising in The United States
- 10.1. Market Overview
- 10.2. Market Data
- 10.3. Market Segmentation
- 10.4. Market outlook
- 10.5. Five forces analysis
- 10.6. Macroeconomic Indicators
- 11 Company Profiles
- 11.1. Alphabet Inc
- 11.2. Facebook Inc.
- 11.3. Amazon.com, Inc.
- 11.4. Microsoft Corporation
- 11.5. Yandex NV
- 11.6. Mail.Ru Group Ltd
- 12 Appendix
- 12.1. Methodology
- 12.2. About MarketLine
- List of Tables
- Table 1: G8 digital advertising industry, revenue($m), 2015-24
- Table 2: G8 digital advertising industry, revenue by country ($m), 2015-19
- Table 3: G8 digital advertising industry forecast, revenue by country ($m), 2019-24
- Table 4: Canada digital advertising market value: $ million, 2015-19
- Table 5: Canada digital advertising market category segmentation: $ million, 2019
- Table 6: Canada digital advertising market geography segmentation: $ million, 2019
- Table 7: Canada digital advertising market value forecast: $ million, 2019-24
- Table 8: Canada size of population (million), 2015-19
- Table 9: Canada gdp (constant 2005 prices, $ billion), 2015-19
- Table 10: Canada gdp (current prices, $ billion), 2015-19
- Table 11: Canada inflation, 2015-19
- Table 12: Canada consumer price index (absolute), 2015-19
- Table 13: Canada exchange rate, 2015-19
- Table 14: France digital advertising market value: $ million, 2015-19
- Table 15: France digital advertising market category segmentation: $ million, 2019
- Table 16: France digital advertising market geography segmentation: $ million, 2019
- Table 17: France digital advertising market value forecast: $ million, 2019-24
- Table 18: France size of population (million), 2015-19
- Table 19: France gdp (constant 2005 prices, $ billion), 2015-19
- Table 20: France gdp (current prices, $ billion), 2015-19
- Table 21: France inflation, 2015-19
- Table 22: France consumer price index (absolute), 2015-19
- Table 23: France exchange rate, 2015-19
- Table 24: Germany digital advertising market value: $ million, 2015-19
- Table 25: Germany digital advertising market category segmentation: $ million, 2019
- Table 26: Germany digital advertising market geography segmentation: $ million, 2019
- Table 27: Germany digital advertising market value forecast: $ million, 2019-24
- Table 28: Germany size of population (million), 2015-19
- Table 29: Germany gdp (constant 2005 prices, $ billion), 2015-19
- Table 30: Germany gdp (current prices, $ billion), 2015-19
- Table 31: Germany inflation, 2015-19
- Table 32: Germany consumer price index (absolute), 2015-19
- Table 33: Germany exchange rate, 2015-19
- Table 34: Italy digital advertising market value: $ million, 2015-19
- Table 35: Italy digital advertising market category segmentation: $ million, 2019
- Table 36: Italy digital advertising market geography segmentation: $ million, 2019
- Table 37: Italy digital advertising market value forecast: $ million, 2019-24
- Table 38: Italy size of population (million), 2015-19
- Table 39: Italy gdp (constant 2005 prices, $ billion), 2015-19
- Table 40: Italy gdp (current prices, $ billion), 2015-19
- Table 41: Italy inflation, 2015-19
- Table 42: Italy consumer price index (absolute), 2015-19
- Table 43: Italy exchange rate, 2015-19
- Table 44: Japan digital advertising market value: $ million, 2015-19
- Table 45: Japan digital advertising market category segmentation: $ million, 2019
- Table 46: Japan digital advertising market geography segmentation: $ million, 2019
- Table 47: Japan digital advertising market value forecast: $ million, 2019-24
- Table 48: Japan size of population (million), 2015-19
- Table 49: Japan gdp (constant 2005 prices, $ billion), 2015-19
- Table 50: Japan gdp (current prices, $ billion), 2015-19
- Table 51: Japan inflation, 2015-19
- Table 52: Japan consumer price index (absolute), 2015-19
- Table 53: Japan exchange rate, 2015-19
- Table 54: Russia digital advertising market value: $ million, 2015-19
- Table 55: Russia digital advertising market category segmentation: $ million, 2019
- Table 56: Russia digital advertising market geography segmentation: $ million, 2019
- Table 57: Russia digital advertising market value forecast: $ million, 2019-24
- Table 58: Russia size of population (million), 2015-19
- Table 59: Russia gdp (constant 2005 prices, $ billion), 2015-19
- List of Figures
- Figure 1: G8 digital advertising industry, revenue($m), 2015-24
- Figure 2: G8 Digital Advertising industry, revenue by country (%), 2019
- Figure 3: G8 digital advertising industry, revenue by country ($m), 2015-19
- Figure 4: G8 digital advertising industry forecast, revenue by country ($m), 2019-24
- Figure 5: Canada digital advertising market value: $ million, 2015-19
- Figure 6: Canada digital advertising market category segmentation: % share, by value, 2019
- Figure 7: Canada digital advertising market geography segmentation: % share, by value, 2019
- Figure 8: Canada digital advertising market value forecast: $ million, 2019-24
- Figure 9: Forces driving competition in the digital advertising market in Canada, 2019
- Figure 10: Drivers of buyer power in the digital advertising market in Canada, 2019
- Figure 11: Drivers of supplier power in the digital advertising market in Canada, 2019
- Figure 12: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2019
- Figure 13: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2019
- Figure 14: Drivers of degree of rivalry in the digital advertising market in Canada, 2019
- Figure 15: France digital advertising market value: $ million, 2015-19
- Figure 16: France digital advertising market category segmentation: % share, by value, 2019
- Figure 17: France digital advertising market geography segmentation: % share, by value, 2019
- Figure 18: France digital advertising market value forecast: $ million, 2019-24
- Figure 19: Forces driving competition in the digital advertising market in France, 2019
- Figure 20: Drivers of buyer power in the digital advertising market in France, 2019
- Figure 21: Drivers of supplier power in the digital advertising market in France, 2019
- Figure 22: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2019
- Figure 23: Factors influencing the threat of substitutes in the digital advertising market in France, 2019
- Figure 24: Drivers of degree of rivalry in the digital advertising market in France, 2019
- Figure 25: Germany digital advertising market value: $ million, 2015-19
- Figure 26: Germany digital advertising market category segmentation: % share, by value, 2019
- Figure 27: Germany digital advertising market geography segmentation: % share, by value, 2019
- Figure 28: Germany digital advertising market value forecast: $ million, 2019-24
- Figure 29: Forces driving competition in the digital advertising market in Germany, 2019
- Figure 30: Drivers of buyer power in the digital advertising market in Germany, 2019
- Figure 31: Drivers of supplier power in the digital advertising market in Germany, 2019
- Figure 32: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2019
- Figure 33: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2019
- Figure 34: Drivers of degree of rivalry in the digital advertising market in Germany, 2019
- Figure 35: Italy digital advertising market value: $ million, 2015-19
- Figure 36: Italy digital advertising market category segmentation: % share, by value, 2019
- Figure 37: Italy digital advertising market geography segmentation: % share, by value, 2019
- Figure 38: Italy digital advertising market value forecast: $ million, 2019-24
- Figure 39: Forces driving competition in the digital advertising market in Italy, 2019
- Figure 40: Drivers of buyer power in the digital advertising market in Italy, 2019
- Figure 41: Drivers of supplier power in the digital advertising market in Italy, 2019
- Figure 42: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2019
- Figure 43: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2019
- Figure 44: Drivers of degree of rivalry in the digital advertising market in Italy, 2019
- Figure 45: Japan digital advertising market value: $ million, 2015-19
- Figure 46: Japan digital advertising market category segmentation: % share, by value, 2019
- Figure 47: Japan digital advertising market geography segmentation: % share, by value, 2019
- Figure 48: Japan digital advertising market value forecast: $ million, 2019-24
- Figure 49: Forces driving competition in the digital advertising market in Japan, 2019
- Figure 50: Drivers of buyer power in the digital advertising market in Japan, 2019
- Figure 51: Drivers of supplier power in the digital advertising market in Japan, 2019
- Figure 52: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2019
- Figure 53: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2019
- Figure 54: Drivers of degree of rivalry in the digital advertising market in Japan, 2019
- Figure 55: Russia digital advertising market value: $ million, 2015-19
- Figure 56: Russia digital advertising market category segmentation: % share, by value, 2019
- Figure 57: Russia digital advertising market geography segmentation: % share, by value, 2019
- Figure 58: Russia digital advertising market value forecast: $ million, 2019-24
- Figure 59: Forces driving competition in the digital advertising market in Russia, 2019
- Figure 60: Drivers of buyer power in the digital advertising market in Russia, 2019
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