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Digital Advertising in China

Publisher MarketLine
Published Dec 31, 2025
Length 46 Pages
SKU # MTLN20937148

Description

Digital Advertising in China

Summary

Digital Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Chinese digital advertising market recorded revenues of $83.1 billion in 2024, representing a compound annual growth rate (CAGR) of 6.6% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $71.4 billion, equivalent to 86.0% of the market's overall value.
  • The expansion of the Chinese digital advertising market is driven by the shift in advertising spend toward mobile platforms. According to the China Internet Network Information Center, in 2024, the mobile internet subscribers in China reached 1.1 billion, up 4.5% annually. This rise in mobile internet subscribers has prompted advertisers to prioritize mobile-centric advertising formats to reach consumers more effectively.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in China
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the China digital advertising market by value in 2024?
  • What will be the size of the China digital advertising market in 2029?
  • What factors are affecting the strength of competition in the China digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in China's digital advertising market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths and strategies of the leading players?
7.3. What are the most recent market developments?
8 Company Profiles
8.1. Beijing ByteDance Technology Co Ltd
8.2. Alibaba Group Holding Ltd
8.3. Tencent Holdings Ltd
8.4. JD.com Inc
8.5. Baidu Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China digital advertising market value: $ million, 2019-24
Table 2: China digital advertising market category segmentation: % share, by value, 2019-24
Table 3: China digital advertising market category segmentation: $ million, 2019-24
Table 4: China digital advertising market geography segmentation: $ million, 2024
Table 5: China digital advertising market value forecast: $ million, 2024-29
Table 6: Beijing ByteDance Technology Co Ltd: Key Facts
Table 7: Beijing ByteDance Technology Co Ltd: Key Employees
Table 8: Alibaba Group Holding Ltd: Key Facts
Table 9: Alibaba Group Holding Ltd: Annual Financial Ratios
Table 10: Alibaba Group Holding Ltd: Key Employees
Table 11: Tencent Holdings Ltd: Key Facts
Table 12: Tencent Holdings Ltd: Annual Financial Ratios
Table 13: Tencent Holdings Ltd: Key Employees
Table 14: JD.com Inc: Key Facts
Table 15: JD.com Inc: Annual Financial Ratios
Table 16: JD.com Inc: Key Employees
Table 17: Baidu Inc: Key Facts
Table 18: Baidu Inc: Annual Financial Ratios
Table 19: Baidu Inc: Key Employees
Table 20: China Size of Population (Million), 2020-24
Table 21: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: China GDP (Current Prices, $ Billion), 2020-24
Table 23: China Inflation, 2020-24
Table 24: China Consumer Price Index (Absolute), 2020-24
Table 25: China Exchange Rate, 2019-24
List of Figures
Figure 1: China digital advertising market value: $ million, 2019-24
Figure 2: China digital advertising market category segmentation: $ million, 2019-24
Figure 3: China digital advertising market geography segmentation: % share, by value, 2024
Figure 4: China digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in China, 2024
Figure 6: Drivers of buyer power in the digital advertising market in China, 2024
Figure 7: Drivers of supplier power in the digital advertising market in China, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in China, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in China, 2024

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