Report cover image

Digital Advertising in Brazil

Publisher MarketLine
Published Dec 31, 2025
Length 42 Pages
SKU # MTLN20937110

Description

Digital Advertising in Brazil

Summary

Digital Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Brazilian digital advertising market recorded revenues of $8.6 billion in 2024, representing a compound annual growth rate (CAGR) of 18.5% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $6.1 billion, equivalent to 70.9% of the market's overall value.
  • In 2024, the Brazilian digital advertising market recorded an annual growth of 15.2%. The growth is attributed to the continued expansion of internet users, which enabled advertisers to deploy digital campaigns across social media platforms, search engines, and websites. According to the World Bank, in 2024, the number of internet users in Brazil reached 178.4 million, up 3.8% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Brazil
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the Brazil digital advertising market by value in 2024?
  • What will be the size of the Brazil digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Brazil digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Brazil's digital advertising market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Globo Comunicacao e Participacoes S.A.
8.2. Alphabet Inc
8.3. Meta Platforms Inc
8.4. Omnicom Group Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil digital advertising market value: $ million, 2019-24
Table 2: Brazil digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Brazil digital advertising market category segmentation: $ million, 2019-24
Table 4: Brazil digital advertising market geography segmentation: $ million, 2024
Table 5: Brazil digital advertising market value forecast: $ million, 2024-29
Table 6: Globo Comunicacao e Participacoes S.A.: Key Facts
Table 7: Alphabet Inc: Key Facts
Table 8: Alphabet Inc: Annual Financial Ratios
Table 9: Alphabet Inc: Key Employees
Table 10: Meta Platforms Inc: Key Facts
Table 11: Meta Platforms Inc: Annual Financial Ratios
Table 12: Meta Platforms Inc: Key Employees
Table 13: Meta Platforms Inc: Key Employees Continued
Table 14: Omnicom Group Inc: Key Facts
Table 15: Omnicom Group Inc: Annual Financial Ratios
Table 16: Omnicom Group Inc: Key Employees
Table 17: Omnicom Group Inc: Key Employees Continued
Table 18: Brazil Size of Population (Million), 2020-24
Table 19: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 21: Brazil Inflation, 2020-24
Table 22: Brazil Consumer Price Index (Absolute), 2020-24
Table 23: Brazil Exchange Rate, 2019-24
List of Figures
Figure 1: Brazil digital advertising market value: $ million, 2019-24
Figure 2: Brazil digital advertising market category segmentation: $ million, 2019-24
Figure 3: Brazil digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Brazil digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Brazil, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Brazil, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Brazil, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Brazil, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us