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Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2020-2029

Publisher MarketLine
Published Dec 24, 2025
Length 190 Pages
SKU # MTLN20937340

Description

Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2020-2029

Summary

The BRIC Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the digital advertising industry and had a total market value of $99,988.9 million in 2024. Brazil was the fastest growing country with a CAGR of 23.2% over the 2020-24 period.
  • Within the digital advertising industry, China is the leading country among the BRIC nations with market revenues of $83,075.7 million in 2024. This was followed by Brazil, Russia and India with a value of $8,558.2, $4,660.7, and $3,694.3 million, respectively.
  • China is expected to lead the digital advertising industry in the BRIC nations with a value of $1,33,272.3 million in 2029, followed by Brazil, India, Russia with expected values of $16,543.0, $6,111.0 and $5,580.9 million, respectively.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC digital advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC digital advertising market
  • Leading company profiles reveal details of key digital advertising market players’ BRIC operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC digital advertising market with five year forecasts
  • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country
Reasons to Buy
  • What was the size of the BRIC digital advertising market by value in 2024?
  • What will be the size of the BRIC digital advertising market in 2029?
  • What factors are affecting the strength of competition in the BRIC digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the BRIC digital advertising market?

Table of Contents

190 Pages
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 BRIC Digital Advertising
2.1. Industry Outlook
3 Digital Advertising in Brazil
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Digital Advertising in China
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Digital Advertising in India
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Digital Advertising in Russia
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Company Profiles
11.1. Meta Platforms Inc
11.2. Amazon.com Inc
11.3. Tencent Holdings Ltd
11.4. Alphabet Inc
11.5. Baidu Inc
11.6. JD.com Inc
11.7. Publicis Groupe SA
11.8. RTL Group SA
11.9. Havas SA
11.10. Media Impact GmbH & Co KG
11.11. REA Group Ltd
11.12. Enero Group Limited
11.13. Globo Comunicacao e Participacoes S.A.
11.14. Omnicom Group Inc
11.15. Canadian Broadcasting Corp
11.16. Beijing ByteDance Technology Co Ltd
11.17. Alibaba Group Holding Ltd
11.18. Flipkart Internet Pvt Ltd
11.19. Microsoft Corp
11.20. RCS MediaGroup SpA
11.21. Rakuten Group Inc
11.22. Mercado Libre Inc
11.23. bol.com bv
11.24. Microsoft Corporation
11.25. Singapore Media Exchange (SMX)
11.26. Naver Corp
11.27. Kakao Corp
11.28. Nebius Group NV
11.29. S4 Capital plc
11.30. Apple Inc
11.31. Yandex
11.32. OZON.ru
11.33. VK Co Ltd
11.34. Paramount Global
12 Appendix
12.1. Methodology
12.2. About MarketLine
List of Tables
Table 1: BRIC digital advertising industry, revenue($m), 2020-29
Table 2: BRIC digital advertising industry, revenue($m), 2020-24
Table 3: BRIC digital advertising industry, revenue($m), 2024-29
Table 4: Brazil digital advertising market value: $ million, 2019-24
Table 5: Brazil digital advertising market category segmentation: % share, by value, 2019-24
Table 6: Brazil digital advertising market category segmentation: $ million, 2019-24
Table 7: Brazil digital advertising market geography segmentation: $ million, 2024
Table 8: Brazil digital advertising market value forecast: $ million, 2024-29
Table 9: Brazil Size of Population (Million), 2020-24
Table 10: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 11: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 12: Brazil Inflation, 2020-24
Table 13: Brazil Consumer Price Index (Absolute), 2020-24
Table 14: Brazil Exchange Rate, 2019-24
Table 15: China digital advertising market value: $ million, 2019-24
Table 16: China digital advertising market category segmentation: % share, by value, 2019-24
Table 17: China digital advertising market category segmentation: $ million, 2019-24
Table 18: China digital advertising market geography segmentation: $ million, 2024
Table 19: China digital advertising market value forecast: $ million, 2024-29
Table 20: China Size of Population (Million), 2020-24
Table 21: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: China GDP (Current Prices, $ Billion), 2020-24
Table 23: China Inflation, 2020-24
Table 24: China Consumer Price Index (Absolute), 2020-24
Table 25: China Exchange Rate, 2019-24
Table 26: India digital advertising market value: $ million, 2019-24
Table 27: India digital advertising market category segmentation: % share, by value, 2019-24
Table 28: India digital advertising market category segmentation: $ million, 2019-24
Table 29: India digital advertising market geography segmentation: $ million, 2024
Table 30: India digital advertising market value forecast: $ million, 2024-29
Table 31: India Size of Population (Million), 2020-24
Table 32: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 33: India GDP (Current Prices, $ Billion), 2020-24
Table 34: India Inflation, 2020-24
Table 35: India Consumer Price Index (Absolute), 2020-24
Table 36: India Exchange Rate, 2019-24
Table 37: Russia digital advertising market value: $ million, 2019-24
Table 38: Russia digital advertising market category segmentation: % share, by value, 2019-24
Table 39: Russia digital advertising market category segmentation: $ million, 2019-24
Table 40: Russia digital advertising market geography segmentation: $ million, 2024
Table 41: Russia digital advertising market value forecast: $ million, 2024-29
Table 42: Russia Size of Population (Million), 2020-24
Table 43: Russia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 44: Russia GDP (Current Prices, $ Billion), 2020-24
Table 45: Russia Inflation, 2020-24
Table 46: Russia Consumer Price Index (Absolute), 2020-24
Table 47: Russia Exchange Rate, 2019-24
List of Figures
Figure 1: BRIC digital advertising industry, revenue($m), 2020-29
Figure 2: BRIC digital advertising industry, revenue($m), 2020-24
Figure 3: BRIC digital advertising industry, revenue($m), 2024-29
Figure 4: Brazil digital advertising market value: $ million, 2019-24
Figure 5: Brazil digital advertising market category segmentation: $ million, 2019-24
Figure 6: Brazil digital advertising market geography segmentation: % share, by value, 2024
Figure 7: Brazil digital advertising market value forecast: $ million, 2024-29
Figure 8: Forces driving competition in the digital advertising market in Brazil, 2024
Figure 9: Drivers of buyer power in the digital advertising market in Brazil, 2024
Figure 10: Drivers of supplier power in the digital advertising market in Brazil, 2024
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2024
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2024
Figure 13: Drivers of degree of rivalry in the digital advertising market in Brazil, 2024
Figure 14: China digital advertising market value: $ million, 2019-24
Figure 15: China digital advertising market category segmentation: $ million, 2019-24
Figure 16: China digital advertising market geography segmentation: % share, by value, 2024
Figure 17: China digital advertising market value forecast: $ million, 2024-29
Figure 18: Forces driving competition in the digital advertising market in China, 2024
Figure 19: Drivers of buyer power in the digital advertising market in China, 2024
Figure 20: Drivers of supplier power in the digital advertising market in China, 2024
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2024
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in China, 2024
Figure 23: Drivers of degree of rivalry in the digital advertising market in China, 2024
Figure 24: India digital advertising market value: $ million, 2019-24
Figure 25: India digital advertising market category segmentation: $ million, 2019-24
Figure 26: India digital advertising market geography segmentation: % share, by value, 2024
Figure 27: India digital advertising market value forecast: $ million, 2024-29
Figure 28: Forces driving competition in the digital advertising market in India, 2024
Figure 29: Drivers of buyer power in the digital advertising market in India, 2024
Figure 30: Drivers of supplier power in the digital advertising market in India, 2024
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2024
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in India, 2024
Figure 33: Drivers of degree of rivalry in the digital advertising market in India, 2024
Figure 34: Russia digital advertising market value: $ million, 2019-24
Figure 35: Russia digital advertising market category segmentation: $ million, 2019-24
Figure 36: Russia digital advertising market geography segmentation: % share, by value, 2024
Figure 37: Russia digital advertising market value forecast: $ million, 2024-29
Figure 38: Forces driving competition in the digital advertising market in Russia, 2024
Figure 39: Drivers of buyer power in the digital advertising market in Russia, 2024
Figure 40: Drivers of supplier power in the digital advertising market in Russia, 2024
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2024
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2024
Figure 43: Drivers of degree of rivalry in the digital advertising market in Russia, 2024

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