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Consumer Electronics Retail in Thailand

Publisher MarketLine
Published Sep 18, 2025
Length 38 Pages
SKU # MTLN20645764

Description

Consumer Electronics Retail in Thailand

Summary

Consumer Electronics Retail in Thailand industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Consumer electronics retail market includes the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. The market value represents the retail sales value of consumer electronics.
  • The Thai consumer electronics retail market recorded revenues of $13.1 billion in 2024, representing a compound annual growth rate (CAGR) of 1.3% between 2019 and 2024.
  • The communications equipment segment accounted for the market's largest proportion in 2024, with total revenues of $6.4 billion, equivalent to 49.1% of the market's overall value.
  • In 2024, the Thai consumer electronics retail market recorded an annual growth of 7.5% due to the decline in consumer price inflation. According to the Bureau of Trade and Economic Indices, in 2024, the consumer price inflation in Thailand reached 1.4%, down from 8.5% in 2023. Easing inflationary pressures helped stabilize household purchasing power, enabling consumers to spend more on discretionary categories such as smartphones, laptops, and household appliances.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in Thailand
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Thailand
  • Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Thailand consumer electronics retail market with five year forecasts
Reasons to Buy
  • What was the size of the Thailand consumer electronics retail market by value in 2024?
  • What will be the size of the Thailand consumer electronics retail market in 2029?
  • What factors are affecting the strength of competition in the Thailand consumer electronics retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Thailand's consumer electronics retail market?

Table of Contents

38 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strategies of the leading players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Apple Inc
8.2. Power Buy Company Limited
8.3. Lazada Group
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Thailand consumer electronics retail market value: $ million, 2019-24
Table 2: Thailand consumer electronics retail market category segmentation: % share, by value, 2019-24
Table 3: Thailand consumer electronics retail market category segmentation: $ million, 2019-24
Table 4: Thailand consumer electronics retail market geography segmentation: $ million, 2024
Table 5: Thailand consumer electronics retail market distribution: % share, by value, 2024
Table 6: Thailand consumer electronics retail market value forecast: $ million, 2024-29
Table 7: Apple Inc: Key Facts
Table 8: Apple Inc: Annual Financial Ratios
Table 9: Apple Inc: Key Employees
Table 10: Power Buy Company Limited: Key Facts
Table 11: Lazada Group: Key Facts
Table 12: Thailand Size of Population (Million), 2020-24
Table 13: Thailand Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 14: Thailand GDP (Current Prices, $ Billion), 2020-24
Table 15: Thailand Inflation, 2020-24
Table 16: Thailand Consumer Price Index (Absolute), 2020-24
Table 17: Thailand Exchange Rate, 2019-24
List of Figures
Figure 1: Thailand consumer electronics retail market value: $ million, 2019-24
Figure 2: Thailand consumer electronics retail market category segmentation: $ million, 2019-24
Figure 3: Thailand consumer electronics retail market geography segmentation: % share, by value, 2024
Figure 4: Thailand consumer electronics retail market distribution: % share, by value, 2024
Figure 5: Thailand consumer electronics retail market value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the consumer electronics retail market in Thailand, 2024
Figure 7: Drivers of buyer power in the consumer electronics retail market in Thailand, 2024
Figure 8: Drivers of supplier power in the consumer electronics retail market in Thailand, 2024
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Thailand, 2024
Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Thailand, 2024
Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Thailand, 2024

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