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Broadcasting & Cable TV in North America

Publisher MarketLine
Published Dec 31, 2025
Length 50 Pages
SKU # MTLN21050146

Description

Broadcasting & Cable TV in North America

Summary

Broadcasting & Cable TV in North America industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
  • The North American broadcasting & cable TV market recorded revenues of $150.0 billion in 2024, representing a negative compound annual growth rate (CAGR) of 6.9% between 2019 and 2024.
  • The TV subscriptions segment accounted for the market's largest proportion in 2024, with total revenues of $75.5 billion, equivalent to 50.3% of the market's overall value.
  • In 2024, the North American broadcasting & cable TV market witnessed an annual contraction of 6.9%, driven by the rapid migration of consumers to social media. This trend was fueled by widespread internet access, which made it easier for viewers to access online content and reduced reliance on traditional cable and satellite TV.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in North America
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America broadcasting & cable tv market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the North America broadcasting & cable tv market by value in 2024?
  • What will be the size of the North America broadcasting & cable tv market in 2029?
  • What factors are affecting the strength of competition in the North America broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • Who are the top competitors in North America's broadcasting & cable tv market?

Table of Contents

50 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the most recent developments in the market?
8 Company Profiles
8.1. AT&T Inc
8.2. Comcast Corp
8.3. Paramount Global
8.4. Grupo Televisa SAB
8.5. Rogers Communications Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: North America broadcasting & cable TV market value: $ billion, 2019-24
Table 2: North America broadcasting & cable TV market category segmentation: % share, by value, 2019-24
Table 3: North America broadcasting & cable TV market category segmentation: $ billion, 2019-24
Table 4: North America broadcasting & cable TV market geography segmentation: $ billion, 2024
Table 5: North America broadcasting & cable TV market value forecast: $ billion, 2024-29
Table 6: AT&T Inc: Key Facts
Table 7: AT&T Inc: Annual Financial Ratios
Table 8: AT&T Inc: Key Employees
Table 9: Comcast Corp: Key Facts
Table 10: Comcast Corp: Annual Financial Ratios
Table 11: Comcast Corp: Key Employees
Table 12: Comcast Corp: Key Employees Continued
Table 13: Paramount Global: Key Facts
Table 14: Paramount Global: Key Employees
Table 15: Paramount Global: Key Employees Continued
Table 16: Grupo Televisa SAB: Key Facts
Table 17: Grupo Televisa SAB: Annual Financial Ratios
Table 18: Grupo Televisa SAB: Key Employees
Table 19: Rogers Communications Inc: Key Facts
Table 20: Rogers Communications Inc: Annual Financial Ratios
Table 21: Rogers Communications Inc: Key Employees
Table 22: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America broadcasting & cable TV market value: $ billion, 2019-24
Figure 2: North America broadcasting & cable TV market category segmentation: $ billion, 2019-24
Figure 3: North America broadcasting & cable TV market geography segmentation: % share, by value, 2024
Figure 4: North America broadcasting & cable TV market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the broadcasting & cable TV market in North America, 2024
Figure 6: Drivers of buyer power in the broadcasting & cable TV market in North America, 2024
Figure 7: Drivers of supplier power in the broadcasting & cable TV market in North America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in North America, 2024
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in North America, 2024
Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in North America, 2024

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