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Broadcasting & Cable TV in India

Publisher MarketLine
Published Dec 31, 2025
Length 42 Pages
SKU # MTLN20937165

Description

Broadcasting & Cable TV in India

Summary

Broadcasting & Cable TV in India industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
  • The Indian broadcasting & cable TV market recorded revenues of $8.9 billion in 2024, representing a compound annual growth rate (CAGR) of 0.2% between 2019 and 2024.
  • The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $4.9 billion, equivalent to 54.5% of the market's overall value.
  • In 2024, the Indian broadcasting & cable TV market witnessed an annual growth of 0.03% due to the increased households with television sets. According to the Ministry of Statistics and Programme Implementation - India, in 2024, households with television sets in India reached 267.5 million, up 3.9% from 2023.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in India
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India broadcasting & cable tv market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the India broadcasting & cable tv market by value in 2024?
  • What will be the size of the India broadcasting & cable tv market in 2029?
  • What factors are affecting the strength of competition in the India broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • How large is India’s broadcasting & cable tv market in relation to its regional counterparts?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the most recent developments in the market?
8 Company Profiles
8.1. Prasar Bharati
8.2. Zee Entertainment Enterprises Ltd
8.3. Sun TV Network Ltd
8.4. TV18 Broadcast Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: India broadcasting & cable TV market value: $ billion, 2019-24
Table 2: India broadcasting & cable TV market category segmentation: % share, by value, 2019-24
Table 3: India broadcasting & cable TV market category segmentation: $ billion, 2019-24
Table 4: India broadcasting & cable TV market geography segmentation: $ billion, 2024
Table 5: India broadcasting & cable TV market value forecast: $ billion, 2024-29
Table 6: Prasar Bharati: Key Facts
Table 7: Prasar Bharati: Key Employees
Table 8: Zee Entertainment Enterprises Ltd: Key Facts
Table 9: Zee Entertainment Enterprises Ltd: Annual Financial Ratios
Table 10: Zee Entertainment Enterprises Ltd: Key Employees
Table 11: Zee Entertainment Enterprises Ltd: Key Employees Continued
Table 12: Sun TV Network Ltd: Key Facts
Table 13: Sun TV Network Ltd: Annual Financial Ratios
Table 14: Sun TV Network Ltd: Key Employees
Table 15: TV18 Broadcast Ltd: Key Facts
Table 16: TV18 Broadcast Ltd: Key Employees
Table 17: India Size of Population (Million), 2020-24
Table 18: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 19: India GDP (Current Prices, $ Billion), 2020-24
Table 20: India Inflation, 2020-24
Table 21: India Consumer Price Index (Absolute), 2020-24
Table 22: India Exchange Rate, 2019-24
List of Figures
Figure 1: India broadcasting & cable TV market value: $ billion, 2019-24
Figure 2: India broadcasting & cable TV market category segmentation: $ billion, 2019-24
Figure 3: India broadcasting & cable TV market geography segmentation: % share, by value, 2024
Figure 4: India broadcasting & cable TV market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the broadcasting & cable TV market in India, 2024
Figure 6: Drivers of buyer power in the broadcasting & cable TV market in India, 2024
Figure 7: Drivers of supplier power in the broadcasting & cable TV market in India, 2024
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in India, 2024
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in India, 2024
Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in India, 2024

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