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Beer & Cider in Italy

Publisher MarketLine
Published Dec 11, 2025
Length 40 Pages
SKU # MTLN21050114

Description

Beer & Cider in Italy

Summary

Beer & Cider in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The beer & cider market includes the retail sales of beer and cider beverages. By type, the market is segmented into beers and ciders. Beers are alcoholic drinks made by brewing and fermenting a mixture of cereal grains, hops, water, and yeast. Ciders are fermented beverages made from fruit juice, usually apple juice.
  • The Italian beer & cider market recorded revenues of $13,724.2 million in 2024, representing a negative compound annual growth rate (CAGR) of 0.2% between 2019-24.
  • Market consumption volume increased with a CAGR of 0.7% between 2019-24, reaching a total of 2,177.6 million liters in 2024.
  • The contraction of the Italian beer & cider market during 2019-24 can be attributed to rising health concerns about excessive alcohol consumption, which has encouraged consumers to moderate their intake during the review period.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer & cider market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer & cider market in Italy
  • Leading company profiles reveal details of key beer & cider market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy beer & cider market with five year forecasts
Reasons to Buy
  • What was the size of the Italy beer & cider market by value in 2024?
  • What will be the size of the Italy beer & cider market in 2029?
  • What factors are affecting the strength of competition in the Italy beer & cider market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's beer & cider market?

Table of Contents

40 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian beer & cider market?
7.3. Which companies have been most successful in increasing their market shares 2019-24?
7.4. Which companies' market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Italian beer & cider market?
8 Company Profiles
8.1. Heineken NV
8.2. Asahi Group Holdings Ltd
8.3. Anheuser-Busch InBev SA/NV
8.4. Birra Castello S.P.A.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy beer & cider market value: $ million, 2019-24
Table 2: Italy beer & cider market volume: million liters, 2019-24
Table 3: Italy beer & cider market category segmentation: % share, by value, 2019-24
Table 4: Italy beer & cider market category segmentation: $ million, 2019-24
Table 5: Italy beer & cider market geography segmentation: $ million, 2024
Table 6: Italy beer & cider market distribution: % share, by volume, 2024
Table 7: Italy beer & cider market value forecast: $ million, 2024-29
Table 8: Italy beer & cider market volume forecast: million liters, 2024-29
Table 9: Italy beer & cider market share: % share, by volume, 2024
Table 10: Heineken NV: Key Facts
Table 11: Heineken NV: Annual Financial Ratios
Table 12: Heineken NV: Key Employees
Table 13: Asahi Group Holdings Ltd: Key Facts
Table 14: Asahi Group Holdings Ltd: Annual Financial Ratios
Table 15: Asahi Group Holdings Ltd: Key Employees
Table 16: Anheuser-Busch InBev SA/NV: Key Facts
Table 17: Anheuser-Busch InBev SA/NV: Annual Financial Ratios
Table 18: Anheuser-Busch InBev SA/NV: Key Employees
Table 19: Birra Castello S.P.A.: Key Facts
Table 20: Italy Size of Population (Million), 2020-24
Table 21: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: Italy GDP (Current Prices, $ Billion), 2020-24
Table 23: Italy Inflation, 2020-24
Table 24: Italy Consumer Price Index (Absolute), 2020-24
Table 25: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy beer & cider market value: $ million, 2019-24
Figure 2: Italy beer & cider market volume: million liters, 2019-24
Figure 3: Italy beer & cider market category segmentation: $ million, 2019-24
Figure 4: Italy beer & cider market geography segmentation: % share, by value, 2024
Figure 5: Italy beer & cider market distribution: % share, by volume, 2024
Figure 6: Italy beer & cider market value forecast: $ million, 2024-29
Figure 7: Italy beer & cider market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the beer & cider market in Italy, 2024
Figure 9: Drivers of buyer power in the beer & cider market in Italy, 2024
Figure 10: Drivers of supplier power in the beer & cider market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the beer & cider market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the beer & cider market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the beer & cider market in Italy, 2024
Figure 14: Italy beer & cider market share: % share, by volume, 2024

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