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BRIC Countries (Brazil, Russia, India, China) Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Publisher MarketLine
Published Mar 17, 2022
Length 106 Pages
SKU # MTLN17050550

Description

BRIC Countries (Brazil, Russia, India, China) Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights
  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $138,127.3 million in 2021. Russia was the fastest growing country with a CAGR of 5.7% over the 2017-21 period.
Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $111,600.0 million in 2021. This was followed by Brazil, India and Russia with a value of $10,462.5, $9,000.0, and $7,064.9 million, respectively.

China is expected to lead the advertising industry in the BRIC nations with a value of $147,634.6 million in 2026, followed by India, Brazil, Russia with expected values of $14,117.5, $13,297.1 and $9,423.5 million, respectively.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
  • Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
  • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country
Reasons to Buy
  • What was the size of the BRIC advertising industry by value in 2021?
  • What will be the size of the BRIC advertising industry in 2026?
  • What factors are affecting the strength of competition in the BRIC advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the BRIC advertising industry?
Companies Mentioned

Omnicom Group, Inc.
Publicis Groupe SA
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
WPP plc

Table of Contents

106 Pages
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 BRIC Advertising
2.1. Industry Outlook
3 Advertising in Brazil
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in China
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Advertising in India
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Advertising in Russia
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Company Profiles
11.1. Omnicom Group, Inc.
11.2. Publicis Groupe SA
11.3. Dentsu, Inc.
11.4. The Interpublic Group of Companies, Inc.
11.5. WPP plc
12 Appendix
12.1. Methodology
12.2. About MarketLine
List of Tables
Table 1: BRIC advertising industry, revenue($m), 2017-26
Table 2: BRIC advertising industry, revenue($m), 2017-21
Table 3: BRIC advertising industry, revenue($m), 2021-26
Table 4: Brazil advertising industry value: $ million, 2017-21
Table 5: Brazil advertising industry category segmentation: % share, by value, 2017-2021
Table 6: Brazil advertising industry category segmentation: $ million, 2017-2021
Table 7: Brazil advertising industry geography segmentation: $ million, 2021
Table 8: Brazil advertising industry value forecast: $ million, 2021-26
Table 9: Brazil size of population (million), 2017-21
Table 10: Brazil gdp (constant 2005 prices, $ billion), 2017-21
Table 11: Brazil gdp (current prices, $ billion), 2017-21
Table 12: Brazil inflation, 2017-21
Table 13: Brazil consumer price index (absolute), 2017-21
Table 14: Brazil exchange rate, 2017-21
Table 15: China advertising industry value: $ billion, 2017-21
Table 16: China advertising industry category segmentation: % share, by value, 2017-2021
Table 17: China advertising industry category segmentation: $ billion, 2017-2021
Table 18: China advertising industry geography segmentation: $ billion, 2021
Table 19: China advertising industry value forecast: $ billion, 2021-26
Table 20: China size of population (million), 2017-21
Table 21: China gdp (constant 2005 prices, $ billion), 2017-21
Table 22: China gdp (current prices, $ billion), 2017-21
Table 23: China inflation, 2017-21
Table 24: China consumer price index (absolute), 2017-21
Table 25: China exchange rate, 2017-21
Table 26: India advertising industry value: $ million, 2017-21
Table 27: India advertising industry category segmentation: % share, by value, 2017-2021
Table 28: India advertising industry category segmentation: $ million, 2017-2021
Table 29: India advertising industry geography segmentation: $ million, 2021
Table 30: India advertising industry value forecast: $ million, 2021-26
Table 31: India size of population (million), 2017-21
Table 32: India gdp (constant 2005 prices, $ billion), 2017-21
Table 33: India gdp (current prices, $ billion), 2017-21
Table 34: India inflation, 2017-21
Table 35: India consumer price index (absolute), 2017-21
Table 36: India exchange rate, 2017-21
Table 37: Russia advertising industry value: $ million, 2017-21
Table 38: Russia advertising industry category segmentation: % share, by value, 2017-2021
Table 39: Russia advertising industry category segmentation: $ million, 2017-2021
Table 40: Russia advertising industry geography segmentation: $ million, 2021
Table 41: Russia advertising industry value forecast: $ million, 2021-26
Table 42: Russia size of population (million), 2017-21
Table 43: Russia gdp (constant 2005 prices, $ billion), 2017-21
Table 44: Russia gdp (current prices, $ billion), 2017-21
Table 45: Russia inflation, 2017-21
Table 46: Russia consumer price index (absolute), 2017-21
Table 47: Russia exchange rate, 2017-21
Table 48: Omnicom Group, Inc.: key facts
Table 49: Omnicom Group, Inc.: Annual Financial Ratios
Table 50: Omnicom Group, Inc.: Key Employees
Table 51: Omnicom Group, Inc.: Key Employees Continued
Table 52: Publicis Groupe SA: key facts
Table 53: Publicis Groupe SA: Annual Financial Ratios
Table 54: Publicis Groupe SA: Key Employees
Table 55: Publicis Groupe SA: Key Employees Continued
Table 56: Publicis Groupe SA: Key Employees Continued
Table 57: Dentsu, Inc.: key facts
Table 58: Dentsu, Inc.: Annual Financial Ratios
Table 59: Dentsu, Inc.: Key Employees
Table 60: Dentsu, Inc.: Key Employees Continued
Table 61: The Interpublic Group of Companies, Inc.: key facts
Table 62: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 63: The Interpublic Group of Companies, Inc.: Key Employees
Table 64: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 65: WPP plc: key facts
Table 66: WPP plc: Annual Financial Ratios
Table 67: WPP plc: Key Employees
Table 68: WPP plc: Key Employees Continued
List of Figures
Figure 1: BRIC advertising industry, revenue($m), 2017-26
Figure 2: BRIC advertising industry, revenue($m), 2017-21
Figure 3: BRIC advertising industry, revenue($m), 2021-26
Figure 4: Brazil advertising industry value: $ million, 2017-21
Figure 5: Brazil advertising industry category segmentation: $ million, 2017-2021
Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2021
Figure 7: Brazil advertising industry value forecast: $ million, 2021-26
Figure 8: Forces driving competition in the advertising industry in Brazil, 2021
Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2021
Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2021
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2021
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2021
Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2021
Figure 14: China advertising industry value: $ billion, 2017-21
Figure 15: China advertising industry category segmentation: $ billion, 2017-2021
Figure 16: China advertising industry geography segmentation: % share, by value, 2021
Figure 17: China advertising industry value forecast: $ billion, 2021-26
Figure 18: Forces driving competition in the advertising industry in China, 2021
Figure 19: Drivers of buyer power in the advertising industry in China, 2021
Figure 20: Drivers of supplier power in the advertising industry in China, 2021
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2021
Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2021
Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2021
Figure 24: India advertising industry value: $ million, 2017-21
Figure 25: India advertising industry category segmentation: $ million, 2017-2021
Figure 26: India advertising industry geography segmentation: % share, by value, 2021
Figure 27: India advertising industry value forecast: $ million, 2021-26
Figure 28: Forces driving competition in the advertising industry in India, 2021
Figure 29: Drivers of buyer power in the advertising industry in India, 2021
Figure 30: Drivers of supplier power in the advertising industry in India, 2021
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2021
Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2021
Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2021
Figure 34: Russia advertising industry value: $ million, 2017-21
Figure 35: Russia advertising industry category segmentation: $ million, 2017-2021
Figure 36: Russia advertising industry geography segmentation: % share, by value, 2021
Figure 37: Russia advertising industry value forecast: $ million, 2021-26
Figure 38: Forces driving competition in the advertising industry in Russia, 2021
Figure 39: Drivers of buyer power in the advertising industry in Russia, 2021
Figure 40: Drivers of supplier power in the advertising industry in Russia, 2021
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2021
Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2021
Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2021

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