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Advertising in the United States

Publisher MarketLine
Published Dec 31, 2025
Length 43 Pages
SKU # MTLN20937058

Description

Advertising in the United States

Summary

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The US advertising industry recorded revenues of $325.4 billion in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $71.7 billion, equivalent to 22.0% of the industry's overall value.
  • In 2024, the US advertising industry recorded an annual growth of 8.7%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in the US reached 328.1 million, up 0.7% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts
Reasons to Buy
  • What was the size of the United States advertising market by value in 2024?
  • What will be the size of the United States advertising market in 2029?
  • What factors are affecting the strength of competition in the United States advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United States's advertising market?

Table of Contents

43 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading companies?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. WPP Plc
8.2. Omnicom Group Inc
8.3. Publicis Groupe SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States advertising industry value: $ million, 2019-24
Table 2: United States advertising industry category segmentation: % share, by value, 2019-24
Table 3: United States advertising industry category segmentation: $ million, 2019-24
Table 4: United States advertising industry geography segmentation: $ million, 2024
Table 5: United States advertising industry value forecast: $ million, 2024-29
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Omnicom Group Inc: Key Facts
Table 11: Omnicom Group Inc: Annual Financial Ratios
Table 12: Omnicom Group Inc: Key Employees
Table 13: Omnicom Group Inc: Key Employees Continued
Table 14: Publicis Groupe SA: Key Facts
Table 15: Publicis Groupe SA: Annual Financial Ratios
Table 16: Publicis Groupe SA: Key Employees
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: United States Size of Population (Million), 2020-24
Table 19: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: United States GDP (Current Prices, $ Billion), 2020-24
Table 21: United States Inflation, 2020-24
Table 22: United States Consumer Price Index (Absolute), 2020-24
Table 23: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States advertising industry value: $ million, 2019-24
Figure 2: United States advertising industry category segmentation: $ million, 2019-24
Figure 3: United States advertising industry geography segmentation: % share, by value, 2024
Figure 4: United States advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in the United States, 2024
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2024
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2024

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