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Advertising in South Korea

Publisher MarketLine
Published Dec 31, 2025
Length 40 Pages
SKU # MTLN20937279

Description

Advertising in South Korea

Summary

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The South Korean advertising industry recorded revenues of $11.0 billion in 2024, representing a compound annual growth rate (CAGR) of 3.1% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $3.9 billion, equivalent to 35.5% of the industry's overall value.
  • In 2024, the South Korean advertising industry recorded an annual growth of 3.1%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in South Korea reached 50.3 million, up 0.1% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts
Reasons to Buy
  • What was the size of the South Korea advertising market by value in 2024?
  • What will be the size of the South Korea advertising market in 2029?
  • What factors are affecting the strength of competition in the South Korea advertising market?
  • How has the market performed over the last five years?
  • How large is South Korea’s advertising market in relation to its regional counterparts?

Table of Contents

40 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What are the recent developments in the industry?
8 Company Profiles
8.1. Innocean Worldwide Inc.
8.2. HS Ad Inc
8.3. Cheil Worldwide Inc
8.4. Lotte Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Korea advertising industry value: $ million, 2019-24
Table 2: South Korea advertising industry category segmentation: % share, by value, 2019-24
Table 3: South Korea advertising industry category segmentation: $ million, 2019-24
Table 4: South Korea advertising industry geography segmentation: $ million, 2024
Table 5: South Korea advertising industry value forecast: $ million, 2024-29
Table 6: Innocean Worldwide Inc.: Key Facts
Table 7: Innocean Worldwide Inc.: Annual Financial Ratios
Table 8: Innocean Worldwide Inc.: Key Employees
Table 9: HS Ad Inc: Key Facts
Table 10: HS Ad Inc: Annual Financial Ratios
Table 11: Cheil Worldwide Inc: Key Facts
Table 12: Cheil Worldwide Inc: Annual Financial Ratios
Table 13: Cheil Worldwide Inc: Key Employees
Table 14: Cheil Worldwide Inc: Key Employees Continued
Table 15: Lotte Corp: Key Facts
Table 16: Lotte Corp: Annual Financial Ratios
Table 17: Lotte Corp: Key Employees
Table 18: South Korea Exchange Rate, 2019-24
List of Figures
Figure 1: South Korea advertising industry value: $ million, 2019-24
Figure 2: South Korea advertising industry category segmentation: $ million, 2019-24
Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2024
Figure 4: South Korea advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in South Korea, 2024
Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2024
Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2024

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