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Advertising in Indonesia

Publisher MarketLine
Published Dec 31, 2025
Length 41 Pages
SKU # MTLN20937179

Description

Advertising in Indonesia

Summary

Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Indonesian advertising industry recorded revenues of $20.5 billion in 2024, representing a compound annual growth rate (CAGR) of 3.1% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $8.1 billion, equivalent to 39.5% of the industry's overall value.
  • In 2024, the Indonesian advertising industry recorded an annual growth of 6.2%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Indonesia reached 208.1 million, up 8.4% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Indonesia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Indonesia advertising market by value in 2024?
  • What will be the size of the Indonesia advertising market in 2029?
  • What factors are affecting the strength of competition in the Indonesia advertising market?
  • How has the market performed over the last five years?
  • How large is Indonesia’s advertising market in relation to its regional counterparts?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading players?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. PT Media Nusantara Citra Tbk
8.2. WPP Plc
8.3. PT NFC Indonesia Tbk
8.4. PT Solusi Sinergi Digital Tbk
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Indonesia advertising industry value: $ million, 2019-24
Table 2: Indonesia advertising industry category segmentation: % share, by value, 2019-24
Table 3: Indonesia advertising industry category segmentation: $ million, 2019-24
Table 4: Indonesia advertising industry geography segmentation: $ million, 2024
Table 5: Indonesia advertising industry value forecast: $ million, 2024-29
Table 6: PT Media Nusantara Citra Tbk: Key Facts
Table 7: PT Media Nusantara Citra Tbk: Annual Financial Ratios
Table 8: PT Media Nusantara Citra Tbk: Key Employees
Table 9: WPP Plc: Key Facts
Table 10: WPP Plc: Annual Financial Ratios
Table 11: WPP Plc: Key Employees
Table 12: WPP Plc: Key Employees Continued
Table 13: PT NFC Indonesia Tbk: Key Facts
Table 14: PT NFC Indonesia Tbk: Annual Financial Ratios
Table 15: PT NFC Indonesia Tbk: Key Employees
Table 16: PT Solusi Sinergi Digital Tbk: Key Facts
Table 17: PT Solusi Sinergi Digital Tbk: Annual Financial Ratios
Table 18: PT Solusi Sinergi Digital Tbk: Key Employees
Table 19: Indonesia Size of Population (Million), 2020-24
Table 20: Indonesia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Indonesia GDP (Current Prices, $ Billion), 2020-24
Table 22: Indonesia Inflation, 2020-24
Table 23: Indonesia Consumer Price Index (Absolute), 2020-24
Table 24: Indonesia Exchange Rate, 2019-24
List of Figures
Figure 1: Indonesia advertising industry value: $ million, 2019-24
Figure 2: Indonesia advertising industry category segmentation: $ million, 2019-24
Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2024
Figure 4: Indonesia advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Indonesia, 2024
Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2024
Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2024

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