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Advertising Global Industry Guide 2019-2028

Publisher MarketLine
Published Apr 12, 2024
Length 308 Pages
SKU # MTLN18853865

Description

Advertising Global Industry Guide 2019-2028


Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor displays, and cinema.
  • By end-use, the market is segmented into automotive, financial services, food, beverage & personal/healthcare, media & telecommunication, retailer, and others. The scope of others includes travel & tourism, education, manufacturing, sports, and public sectors.
  • All market data and forecasts are adjusted for inflation and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates.
  • The global advertising industry had total revenues of $733,856.1 million in 2023, representing a compound annual growth rate (CAGR) of 2.7% between 2018 and 2023.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $197,648.2 million, equivalent to 26.9% of the industry's overall value.
  • The US accounts for the largest share of 40.7% of the global advertising industry.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
  • Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
Reasons to Buy
  • What was the size of the global advertising industry by value in 2023?
  • What will be the size of the global advertising industry in 2028?
  • What factors are affecting the strength of competition in the global advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global advertising industry?

Table of Contents

308 Pages
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Advertising in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Advertising in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Advertising in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Advertising in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Advertising in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Advertising in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Advertising in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Advertising in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Advertising in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Advertising in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Advertising in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Advertising in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. Publicis Groupe SA
30.2. Hakuhodo Incorporated
30.3. Dentsu Group Inc.
30.4. The Interpublic Group of Companies, Inc.
30.5. Cheil Worldwide Inc
30.6. WPP plc
30.7. Havas SA
30.8. Omnicom Group, Inc.
30.9. BBDO Worldwide Inc.
30.10. HS Ad Inc
30.11. Innocean Worldwide Inc.
30.12. Lotte Corp
30.13. ADK Holdings Inc
30.14. Hakuhodo DY Holdings Inc
31 Appendix
31.1. Methodology
31.2. About MarketLine
List of Tables
Table 1: Global advertising industry value: $ million, 2018-23
Table 2: Global advertising industry category segmentation: % share, by value, 2018–2023
Table 3: Global advertising industry category segmentation: $ million, 2018-2023
Table 4: Global advertising industry geography segmentation: $ million, 2023
Table 5: Global advertising industry value forecast: $ million, 2023–28
Table 6: Global size of population (million), 2019–23
Table 7: Global gdp (constant 2005 prices, $ billion), 2019–23
Table 8: Global gdp (current prices, $ billion), 2019–23
Table 9: Global inflation, 2019–23
Table 10: Global consumer price index (absolute), 2019–23
Table 11: Global exchange rate, 2019–23
Table 12: Asia-Pacific advertising industry value: $ million, 2018-23
Table 13: Asia–Pacific advertising industry category segmentation: % share, by value, 2018–2023
Table 14: Asia-Pacific advertising industry category segmentation: $ million, 2018-2023
Table 15: Asia–Pacific advertising industry geography segmentation: $ million, 2023
Table 16: Asia-Pacific advertising industry value forecast: $ million, 2023–28
Table 17: Europe advertising industry value: $ million, 2018-23
Table 18: Europe advertising industry category segmentation: % share, by value, 2018–2023
Table 19: Europe advertising industry category segmentation: $ million, 2018-2023
Table 20: Europe advertising industry geography segmentation: $ million, 2023
Table 21: Europe advertising industry value forecast: $ million, 2023–28
Table 22: Europe size of population (million), 2019–23
Table 23: Europe gdp (constant 2005 prices, $ billion), 2019–23
Table 24: Europe gdp (current prices, $ billion), 2019–23
Table 25: Europe inflation, 2019–23
Table 26: Europe consumer price index (absolute), 2019–23
Table 27: Europe exchange rate, 2019–23
Table 28: France advertising industry value: $ million, 2018-23
Table 29: France advertising industry category segmentation: % share, by value, 2018–2023
Table 30: France advertising industry category segmentation: $ million, 2018-2023
Table 31: France advertising industry geography segmentation: $ million, 2023
Table 32: France advertising industry value forecast: $ million, 2023–28
Table 33: France size of population (million), 2019–23
Table 34: France gdp (constant 2005 prices, $ billion), 2019–23
Table 35: France gdp (current prices, $ billion), 2019–23
Table 36: France inflation, 2019–23
Table 37: France consumer price index (absolute), 2019–23
Table 38: France exchange rate, 2019–23
Table 39: Germany advertising industry value: $ million, 2018-23
Table 40: Germany advertising industry category segmentation: % share, by value, 2018–2023
Table 41: Germany advertising industry category segmentation: $ million, 2018-2023
Table 42: Germany advertising industry geography segmentation: $ million, 2023
Table 43: Germany advertising industry value forecast: $ million, 2023–28
Table 44: Germany size of population (million), 2019–23
Table 45: Germany gdp (constant 2005 prices, $ billion), 2019–23
Table 46: Germany gdp (current prices, $ billion), 2019–23
Table 47: Germany inflation, 2019–23
Table 48: Germany consumer price index (absolute), 2019–23
Table 49: Germany exchange rate, 2019–23
Table 50: Italy advertising industry value: $ million, 2018-23
Table 51: Italy advertising industry category segmentation: % share, by value, 2018–2023
Table 52: Italy advertising industry category segmentation: $ million, 2018-2023
Table 53: Italy advertising industry geography segmentation: $ million, 2023
Table 54: Italy advertising industry value forecast: $ million, 2023–28
Table 55: Italy size of population (million), 2019–23
Table 56: Italy gdp (constant 2005 prices, $ billion), 2019–23
Table 57: Italy gdp (current prices, $ billion), 2019–23
Table 58: Italy inflation, 2019–23
Table 59: Italy consumer price index (absolute), 2019–23
Table 60: Italy exchange rate, 2019–23
Table 61: Japan advertising industry value: $ million, 2018-23
Table 62: Japan advertising industry category segmentation: % share, by value, 2018–2023
Table 63: Japan advertising industry category segmentation: $ million, 2018-2023
Table 64: Japan advertising industry geography segmentation: $ million, 2023
Table 65: Japan advertising industry value forecast: $ million, 2023–28
Table 66: Japan size of population (million), 2019–23
Table 67: Japan gdp (constant 2005 prices, $ billion), 2019–23
Table 68: Japan gdp (current prices, $ billion), 2019–23
Table 69: Japan inflation, 2019–23
Table 70: Japan consumer price index (absolute), 2019–23
Table 71: Japan exchange rate, 2019–23
Table 72: Australia advertising industry value: $ million, 2018-23
Table 73: Australia advertising industry category segmentation: % share, by value, 2018–2023
Table 74: Australia advertising industry category segmentation: $ million, 2018-2023
Table 75: Australia advertising industry geography segmentation: $ million, 2023
Table 76: Australia advertising industry value forecast: $ million, 2023–28
Table 77: Australia size of population (million), 2019–23
Table 78: Australia gdp (constant 2005 prices, $ billion), 2019–23
Table 79: Australia gdp (current prices, $ billion), 2019–23
Table 80: Australia inflation, 2019–23
Table 81: Australia consumer price index (absolute), 2019–23
Table 82: Australia exchange rate, 2019–23
Table 83: Canada advertising industry value: $ million, 2018-23
Table 84: Canada advertising industry category segmentation: % share, by value, 2018–2023
Table 85: Canada advertising industry category segmentation: $ million, 2018-2023
Table 86: Canada advertising industry geography segmentation: $ million, 2023
Table 87: Canada advertising industry value forecast: $ million, 2023–28
Table 88: Canada size of population (million), 2019–23
Table 89: Canada gdp (constant 2005 prices, $ billion), 2019–23
Table 90: Canada gdp (current prices, $ billion), 2019–23
Table 91: Canada inflation, 2019–23
Table 92: Canada consumer price index (absolute), 2019–23
Table 93: Canada exchange rate, 2019–23
Table 94: China advertising industry value: $ million, 2018-23
Table 95: China advertising industry category segmentation: % share, by value, 2018–2023
Table 96: China advertising industry category segmentation: $ million, 2018-2023
Table 97: China advertising industry geography segmentation: $ million, 2023
Table 98: China advertising industry value forecast: $ million, 2023–28
Table 99: China size of population (million), 2019–23
Table 100: China gdp (constant 2005 prices, $ billion), 2019–23
Table 101: China gdp (current prices, $ billion), 2019–23
Table 102: China inflation, 2019–23
Table 103: China consumer price index (absolute), 2019–23
Table 104: China exchange rate, 2019–23
Table 105: Netherlands advertising industry value: $ million, 2018-23
Table 106: Netherlands advertising industry category segmentation: % share, by value, 2018–2023
Table 107: Netherlands advertising industry category segmentation: $ million, 2018-2023
Table 108: Netherlands advertising industry geography segmentation: $ million, 2023
Table 109: Netherlands advertising industry value forecast: $ million, 2023–28
Table 110: Netherlands size of population (million), 2019–23
List of Figures
Figure 1: Global advertising industry value: $ million, 2018-23
Figure 2: Global advertising industry category segmentation: $ million, 2018-2023
Figure 3: Global advertising industry geography segmentation: % share, by value, 2023
Figure 4: Global advertising industry value forecast: $ million, 2023–28
Figure 5: Forces driving competition in the global advertising industry, 2023
Figure 6: Drivers of buyer power in the global advertising industry, 2023
Figure 7: Drivers of supplier power in the global advertising industry, 2023
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2023
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2023
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2023
Figure 11: Asia-Pacific advertising industry value: $ million, 2018-23
Figure 12: Asia-Pacific advertising industry category segmentation: $ million, 2018-2023
Figure 13: Asia–Pacific advertising industry geography segmentation: % share, by value, 2023
Figure 14: Asia-Pacific advertising industry value forecast: $ million, 2023–28
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2023
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2023
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2023
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2023
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2023
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2023
Figure 21: Europe advertising industry value: $ million, 2018-23
Figure 22: Europe advertising industry category segmentation: $ million, 2018-2023
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2023
Figure 24: Europe advertising industry value forecast: $ million, 2023–28
Figure 25: Forces driving competition in the advertising industry in Europe, 2023
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2023
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2023
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2023
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2023
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2023
Figure 31: France advertising industry value: $ million, 2018-23
Figure 32: France advertising industry category segmentation: $ million, 2018-2023
Figure 33: France advertising industry geography segmentation: % share, by value, 2023
Figure 34: France advertising industry value forecast: $ million, 2023–28
Figure 35: Forces driving competition in the advertising industry in France, 2023
Figure 36: Drivers of buyer power in the advertising industry in France, 2023
Figure 37: Drivers of supplier power in the advertising industry in France, 2023
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2023
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2023
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2023
Figure 41: Germany advertising industry value: $ million, 2018-23
Figure 42: Germany advertising industry category segmentation: $ million, 2018-2023
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2023
Figure 44: Germany advertising industry value forecast: $ million, 2023–28
Figure 45: Forces driving competition in the advertising industry in Germany, 2023
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2023
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2023
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2023
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2023
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2023
Figure 51: Italy advertising industry value: $ million, 2018-23
Figure 52: Italy advertising industry category segmentation: $ million, 2018-2023
Figure 53: Italy advertising industry geography segmentation: % share, by value, 2023
Figure 54: Italy advertising industry value forecast: $ million, 2023–28
Figure 55: Forces driving competition in the advertising industry in Italy, 2023
Figure 56: Drivers of buyer power in the advertising industry in Italy, 2023
Figure 57: Drivers of supplier power in the advertising industry in Italy, 2023
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2023
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Italy, 2023
Figure 60: Drivers of degree of rivalry in the advertising industry in Italy, 2023
Figure 61: Japan advertising industry value: $ million, 2018-23
Figure 62: Japan advertising industry category segmentation: $ million, 2018-2023
Figure 63: Japan advertising industry geography segmentation: % share, by value, 2023
Figure 64: Japan advertising industry value forecast: $ million, 2023–28
Figure 65: Forces driving competition in the advertising industry in Japan, 2023
Figure 66: Drivers of buyer power in the advertising industry in Japan, 2023
Figure 67: Drivers of supplier power in the advertising industry in Japan, 2023
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2023
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Japan, 2023
Figure 70: Drivers of degree of rivalry in the advertising industry in Japan, 2023
Figure 71: Australia advertising industry value: $ million, 2018-23
Figure 72: Australia advertising industry category segmentation: $ million, 2018-2023
Figure 73: Australia advertising industry geography segmentation: % share, by value, 2023
Figure 74: Australia advertising industry value forecast: $ million, 2023–28
Figure 75: Forces driving competition in the advertising industry in Australia, 2023
Figure 76: Drivers of buyer power in the advertising industry in Australia, 2023
Figure 77: Drivers of supplier power in the advertising industry in Australia, 2023
Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2023
Figure 79: Factors influencing the threat of substitutes in the advertising industry in Australia, 2023
Figure 80: Drivers of degree of rivalry in the advertising industry in Australia, 2023
Figure 81: Canada advertising industry value: $ million, 2018-23
Figure 82: Canada advertising industry category segmentation: $ million, 2018-2023
Figure 83: Canada advertising industry geography segmentation: % share, by value, 2023
Figure 84: Canada advertising industry value forecast: $ million, 2023–28
Figure 85: Forces driving competition in the advertising industry in Canada, 2023
Figure 86: Drivers of buyer power in the advertising industry in Canada, 2023
Figure 87: Drivers of supplier power in the advertising industry in Canada, 2023
Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2023
Figure 89: Factors influencing the threat of substitutes in the advertising industry in Canada, 2023
Figure 90: Drivers of degree of rivalry in the advertising industry in Canada, 2023
Figure 91: China advertising industry value: $ million, 2018-23
Figure 92: China advertising industry category segmentation: $ million, 2018-2023
Figure 93: China advertising industry geography segmentation: % share, by value, 2023
Figure 94: China advertising industry value forecast: $ million, 2023–28
Figure 95: Forces driving competition in the advertising industry in China, 2023
Figure 96: Drivers of buyer power in the advertising industry in China, 2023
Figure 97: Drivers of supplier power in the advertising industry in China, 2023
Figure 98: Factors influencing the likelihood of new entrants in the advertising industry in China, 2023
Figure 99: Factors influencing the threat of substitutes in the advertising industry in China, 2023
Figure 100: Drivers of degree of rivalry in the advertising industry in China, 2023
Figure 101: Netherlands advertising industry value: $ million, 2018-23
Figure 102: Netherlands advertising industry category segmentation: $ million, 2018-2023
Figure 103: Netherlands advertising industry geography segmentation: % share, by value, 2023
Figure 104: Netherlands advertising industry value forecast: $ million, 2023–28
Figure 105: Forces driving competition in the advertising industry in the Netherlands, 2023

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