Report cover image

Advertising Global Group of Eight (G8) Industry Guide 2020-2029

Publisher MarketLine
Published Dec 24, 2025
Length 231 Pages
SKU # MTLN20937332

Description

Advertising Global Group of Eight (G8) Industry Guide 2020-2029

Summary

The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights
  • The G8 countries contributed $5,09,046.7 million in 2024 to the global advertising industry, with a compound annual growth rate (CAGR) of 8.1% between 2020 and 2024. The G8 countries are expected to reach a value of $7,20,799.6 million in 2029, with a CAGR of 7.2% over the 2024-29 period.
  • Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $3,25,389.7 million in 2024. This was followed by Japan and the UK, with a value of $55,964.1 and $49,448.6 million, respectively.
  • The US is expected to lead the advertising industry in the G8 nations with a value of $4,79,944.7 million in 2016, followed by Japan and the UK with expected values of $71,271.1 and $68,244.8 million, respectively.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising industry
  • Leading company profiles reveal details of key advertising industry players’ G8 operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising industry with five year forecasts
  • Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country
Reasons to Buy
  • What was the size of the G8 advertising industry by value in 2024?
  • What will be the size of the G8 advertising industry in 2029?
  • What factors are affecting the strength of competition in the G8 advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the G8 advertising industry?

Table of Contents

231 Pages
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 Group of Eight (G8) Advertising
2.1. Industry Outlook
3 Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in France
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Advertising in Germany
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Advertising in Italy
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Advertising in Japan
11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
12 Macroeconomic Indicators
12.1. Country data
13 Advertising in Russia
13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
14 Macroeconomic Indicators
14.1. Country data
15 Advertising in The United Kingdom
15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
16 Macroeconomic Indicators
16.1. Country data
17 Advertising in The United States
17.1. Market Overview
17.2. Market Data
17.3. Market Segmentation
17.4. Market outlook
17.5. Five forces analysis
18 Macroeconomic Indicators
18.1. Country data
19 Company Profiles
19.1. Dentsu Group Inc
19.2. Publicis Groupe SA
19.3. Omnicom Group Inc
19.4. WPP Plc
19.5. Hakuhodo DY Holdings Inc
19.6. BlueFocus Intelligent Communications Group Co Ltd
19.7. Cheil Worldwide Inc
19.8. Havas SA
19.9. Focus Media Information Technology Co Ltd
19.10. DB Corp Limited
19.11. PT Media Nusantara Citra Tbk
19.12. PT NFC Indonesia Tbk
19.13. PT Solusi Sinergi Digital Tbk
19.14. ADK Holdings Inc
19.15. HS Ad Inc
19.16. Innocean Worldwide Inc.
19.17. Lotte Corp
19.18. Media Instinct Group
19.19. ADV Group
19.20. EmGiCom LLC
20 Appendix
20.1. Methodology
20.2. About MarketLine
List of Tables
Table 1: G8 advertising industry, revenue($m), 2020-29
Table 2: G8 advertising industry, revenue by country ($m), 2020-24
Table 3: G8 advertising industry forecast, revenue by country ($m), 2024-29
Table 4: Canada advertising industry value: $ million, 2019-24
Table 5: Canada advertising industry category segmentation: % share, by value, 2019-24
Table 6: Canada advertising industry category segmentation: $ million, 2019-24
Table 7: Canada advertising industry geography segmentation: $ million, 2024
Table 8: Canada advertising industry value forecast: $ million, 2024-29
Table 9: Canada Size of Population (Million), 2020-24
Table 10: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 11: Canada GDP (Current Prices, $ Billion), 2020-24
Table 12: Canada Inflation, 2020-24
Table 13: Canada Consumer Price Index (Absolute), 2020-24
Table 14: Canada Exchange Rate, 2019-24
Table 15: France advertising industry value: $ million, 2019-24
Table 16: France advertising industry category segmentation: % share, by value, 2019-24
Table 17: France advertising industry category segmentation: $ million, 2019-24
Table 18: France advertising industry geography segmentation: $ million, 2024
Table 19: France advertising industry value forecast: $ million, 2024-29
Table 20: France Size of Population (Million), 2020-24
Table 21: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: France GDP (Current Prices, $ Billion), 2020-24
Table 23: France Inflation, 2020-24
Table 24: France Consumer Price Index (Absolute), 2020-24
Table 25: France Exchange Rate, 2019-24
Table 26: Germany advertising industry value: $ million, 2019-24
Table 27: Germany advertising industry category segmentation: % share, by value, 2019-24
Table 28: Germany advertising industry category segmentation: $ million, 2019-24
Table 29: Germany advertising industry geography segmentation: $ million, 2024
Table 30: Germany advertising industry value forecast: $ million, 2024-29
Table 31: Germany Size of Population (Million), 2020-24
Table 32: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 33: Germany GDP (Current Prices, $ Billion), 2020-24
Table 34: Germany Inflation, 2020-24
Table 35: Germany Consumer Price Index (Absolute), 2020-24
Table 36: Germany Exchange Rate, 2019-24
Table 37: Italy advertising industry value: $ million, 2019-24
Table 38: Italy advertising industry category segmentation: % share, by value, 2019-24
Table 39: Italy advertising industry category segmentation: $ million, 2019-24
Table 40: Italy advertising industry geography segmentation: $ million, 2024
Table 41: Italy advertising industry value forecast: $ million, 2024-29
Table 42: Italy Size of Population (Million), 2020-24
Table 43: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 44: Italy GDP (Current Prices, $ Billion), 2020-24
Table 45: Italy Inflation, 2020-24
Table 46: Italy Consumer Price Index (Absolute), 2020-24
Table 47: Italy Exchange Rate, 2019-24
Table 48: Japan advertising industry value: $ million, 2019-24
Table 49: Japan advertising industry category segmentation: % share, by value, 2019-24
Table 50: Japan advertising industry category segmentation: $ million, 2019-24
Table 51: Japan advertising industry geography segmentation: $ million, 2024
Table 52: Japan advertising industry value forecast: $ million, 2024-29
Table 53: Japan Size of Population (Million), 2020-24
Table 54: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 55: Japan GDP (Current Prices, $ Billion), 2020-24
Table 56: Japan Inflation, 2020-24
Table 57: Japan Consumer Price Index (Absolute), 2020-24
Table 58: Japan Exchange Rate, 2019-24
Table 59: Russia advertising industry value: $ million, 2019-24
Table 60: Russia advertising industry category segmentation: % share, by value, 2019-24
Table 61: Russia advertising industry category segmentation: $ million, 2019-24
Table 62: Russia advertising industry geography segmentation: $ million, 2024
Table 63: Russia advertising industry value forecast: $ million, 2024-29
Table 64: Russia Size of Population (Million), 2020-24
Table 65: Russia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 66: Russia GDP (Current Prices, $ Billion), 2020-24
Table 67: Russia Inflation, 2020-24
Table 68: Russia Consumer Price Index (Absolute), 2020-24
Table 69: Russia Exchange Rate, 2019-24
Table 70: United Kingdom advertising industry value: $ million, 2019-24
Table 71: United Kingdom advertising industry category segmentation: % share, by value, 2019-24
Table 72: United Kingdom advertising industry category segmentation: $ million, 2019-24
Table 73: United Kingdom advertising industry geography segmentation: $ million, 2024
Table 74: United Kingdom advertising industry value forecast: $ million, 2024-29
Table 75: United Kingdom Size of Population (Million), 2020-24
Table 76: United Kingdom Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 77: United Kingdom GDP (Current Prices, $ Billion), 2020-24
Table 78: United Kingdom Inflation, 2020-24
Table 79: United Kingdom Consumer Price Index (Absolute), 2020-24
Table 80: United Kingdom Exchange Rate, 2019-24
Table 81: United States advertising industry value: $ million, 2019-24
Table 82: United States advertising industry category segmentation: % share, by value, 2019-24
Table 83: United States advertising industry category segmentation: $ million, 2019-24
Table 84: United States advertising industry geography segmentation: $ million, 2024
Table 85: United States advertising industry value forecast: $ million, 2024-29
Table 86: United States Size of Population (Million), 2020-24
Table 87: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 88: United States GDP (Current Prices, $ Billion), 2020-24
Table 89: United States Inflation, 2020-24
Table 90: United States Consumer Price Index (Absolute), 2020-24
Table 91: United States Exchange Rate, 2019-24
List of Figures
Figure 1: G8 advertising industry, revenue($m), 2020-29
Figure 2: G8 Advertising industry, revenue by country (%), 2024
Figure 3: G8 advertising industry, revenue by country ($m), 2020-24
Figure 4: G8 advertising industry forecast, revenue by country ($m), 2024-29
Figure 5: Canada advertising industry value: $ million, 2019-24
Figure 6: Canada advertising industry category segmentation: $ million, 2019-24
Figure 7: Canada advertising industry geography segmentation: % share, by value, 2024
Figure 8: Canada advertising industry value forecast: $ million, 2024-29
Figure 9: Forces driving competition in the advertising industry in Canada, 2024
Figure 10: Drivers of buyer power in the advertising industry in Canada, 2024
Figure 11: Drivers of supplier power in the advertising industry in Canada, 2024
Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2024
Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2024
Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2024
Figure 15: France advertising industry value: $ million, 2019-24
Figure 16: France advertising industry category segmentation: $ million, 2019-24
Figure 17: France advertising industry geography segmentation: % share, by value, 2024
Figure 18: France advertising industry value forecast: $ million, 2024-29
Figure 19: Forces driving competition in the advertising industry in France, 2024
Figure 20: Drivers of buyer power in the advertising industry in France, 2024
Figure 21: Drivers of supplier power in the advertising industry in France, 2024
Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2024
Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2024
Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2024
Figure 25: Germany advertising industry value: $ million, 2019-24
Figure 26: Germany advertising industry category segmentation: $ million, 2019-24
Figure 27: Germany advertising industry geography segmentation: % share, by value, 2024
Figure 28: Germany advertising industry value forecast: $ million, 2024-29
Figure 29: Forces driving competition in the advertising industry in Germany, 2024
Figure 30: Drivers of buyer power in the advertising industry in Germany, 2024
Figure 31: Drivers of supplier power in the advertising industry in Germany, 2024
Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2024
Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2024
Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2024
Figure 35: Italy advertising industry value: $ million, 2019-24
Figure 36: Italy advertising industry category segmentation: $ million, 2019-24
Figure 37: Italy advertising industry geography segmentation: % share, by value, 2024
Figure 38: Italy advertising industry value forecast: $ million, 2024-29
Figure 39: Forces driving competition in the advertising industry in Italy, 2024
Figure 40: Drivers of buyer power in the advertising industry in Italy, 2024
Figure 41: Drivers of supplier power in the advertising industry in Italy, 2024
Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2024
Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2024
Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2024
Figure 45: Japan advertising industry value: $ million, 2019-24
Figure 46: Japan advertising industry category segmentation: $ million, 2019-24
Figure 47: Japan advertising industry geography segmentation: % share, by value, 2024
Figure 48: Japan advertising industry value forecast: $ million, 2024-29
Figure 49: Forces driving competition in the advertising industry in Japan, 2024
Figure 50: Drivers of buyer power in the advertising industry in Japan, 2024
Figure 51: Drivers of supplier power in the advertising industry in Japan, 2024
Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2024
Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2024
Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2024
Figure 55: Russia advertising industry value: $ million, 2019-24
Figure 56: Russia advertising industry category segmentation: $ million, 2019-24
Figure 57: Russia advertising industry geography segmentation: % share, by value, 2024
Figure 58: Russia advertising industry value forecast: $ million, 2024-29
Figure 59: Forces driving competition in the advertising industry in Russia, 2024
Figure 60: Drivers of buyer power in the advertising industry in Russia, 2024
Figure 61: Drivers of supplier power in the advertising industry in Russia, 2024
Figure 62: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2024
Figure 63: Factors influencing the threat of substitutes in the advertising industry in Russia, 2024
Figure 64: Drivers of degree of rivalry in the advertising industry in Russia, 2024
Figure 65: United Kingdom advertising industry value: $ million, 2019-24
Figure 66: United Kingdom advertising industry category segmentation: $ million, 2019-24
Figure 67: United Kingdom advertising industry geography segmentation: % share, by value, 2024
Figure 68: United Kingdom advertising industry value forecast: $ million, 2024-29
Figure 69: Forces driving competition in the advertising industry in the United Kingdom, 2024
Figure 70: Drivers of buyer power in the advertising industry in the United Kingdom, 2024
Figure 71: Drivers of supplier power in the advertising industry in the United Kingdom, 2024
Figure 72: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2024
Figure 73: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2024
Figure 74: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2024
Figure 75: United States advertising industry value: $ million, 2019-24
Figure 76: United States advertising industry category segmentation: $ million, 2019-24
Figure 77: United States advertising industry geography segmentation: % share, by value, 2024
Figure 78: United States advertising industry value forecast: $ million, 2024-29
Figure 79: Forces driving competition in the advertising industry in the United States, 2024
Figure 80: Drivers of buyer power in the advertising industry in the United States, 2024
Figure 81: Drivers of supplier power in the advertising industry in the United States, 2024
Figure 82: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2024
Figure 83: Factors influencing the threat of substitutes in the advertising industry in the United States, 2024
Figure 84: Drivers of degree of rivalry in the advertising industry in the United States, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us