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Advertising Global Group of Eight (G8) Industry Guide 2019-2028

Publisher MarketLine
Published Apr 12, 2024
Length 207 Pages
SKU # MTLN18853861

Description

Advertising Global Group of Eight (G8) Industry Guide 2019-2028


Summary

The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights
  • The G8 countries contributed $471,332.9 million in 2023 to the global advertising industry, with a compound annual growth rate (CAGR) of 2.8% between 2019 and 2023. The G8 countries are expected to reach a value of $596,069.6 million in 2028, with a CAGR of 4.8% over the 2023-28 period.
  • Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $299,235.7 million in 2023. This was followed by Japan and the UK, with a value of $53,447.9 and $45,644.7 million, respectively.
  • The US is expected to lead the advertising industry in the G8 nations with a value of $374,840.7 million in 2016, followed by Japan and the UK with expected values of $66,490.2 and $63,712.8 million, respectively.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising industry
  • Leading company profiles reveal details of key advertising industry players’ G8 operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising industry with five year forecasts
  • Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country
Reasons to Buy
  • What was the size of the G8 advertising industry by value in 2023?
  • What will be the size of the G8 advertising industry in 2028?
  • What factors are affecting the strength of competition in the G8 advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the G8 advertising industry?

Table of Contents

207 Pages
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 Group of Eight (G8) Advertising
2.1. Industry Outlook
3 Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in France
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Advertising in Germany
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Advertising in Italy
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Advertising in Japan
11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
12 Macroeconomic Indicators
12.1. Country data
13 Advertising in Russia
13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
14 Macroeconomic Indicators
14.1. Country data
15 Advertising in The United Kingdom
15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
16 Macroeconomic Indicators
16.1. Country data
17 Advertising in The United States
17.1. Market Overview
17.2. Market Data
17.3. Market Segmentation
17.4. Market outlook
17.5. Five forces analysis
18 Macroeconomic Indicators
18.1. Country data
19 Company Profiles
19.1. Publicis Groupe SA
19.2. Hakuhodo Incorporated
19.3. Dentsu Group Inc.
19.4. The Interpublic Group of Companies, Inc.
19.5. Cheil Worldwide Inc
19.6. WPP plc
19.7. Havas SA
19.8. Omnicom Group, Inc.
19.9. BBDO Worldwide Inc.
19.10. HS Ad Inc
19.11. Innocean Worldwide Inc.
19.12. Lotte Corp
19.13. ADK Holdings Inc
19.14. Hakuhodo DY Holdings Inc
20 Appendix
20.1. Methodology
20.2. About MarketLine
List of Tables
Table 1: G8 advertising industry, revenue($m), 2019-28
Table 2: G8 advertising industry, revenue by country ($m), 2019-23
Table 3: G8 advertising industry forecast, revenue by country ($m), 2023-28
Table 4: Canada advertising industry value: $ million, 2018-23
Table 5: Canada advertising industry category segmentation: % share, by value, 2018–2023
Table 6: Canada advertising industry category segmentation: $ million, 2018-2023
Table 7: Canada advertising industry geography segmentation: $ million, 2023
Table 8: Canada advertising industry value forecast: $ million, 2023–28
Table 9: Canada size of population (million), 2019–23
Table 10: Canada gdp (constant 2005 prices, $ billion), 2019–23
Table 11: Canada gdp (current prices, $ billion), 2019–23
Table 12: Canada inflation, 2019–23
Table 13: Canada consumer price index (absolute), 2019–23
Table 14: Canada exchange rate, 2019–23
Table 15: France advertising industry value: $ million, 2018-23
Table 16: France advertising industry category segmentation: % share, by value, 2018–2023
Table 17: France advertising industry category segmentation: $ million, 2018-2023
Table 18: France advertising industry geography segmentation: $ million, 2023
Table 19: France advertising industry value forecast: $ million, 2023–28
Table 20: France size of population (million), 2019–23
Table 21: France gdp (constant 2005 prices, $ billion), 2019–23
Table 22: France gdp (current prices, $ billion), 2019–23
Table 23: France inflation, 2019–23
Table 24: France consumer price index (absolute), 2019–23
Table 25: France exchange rate, 2019–23
Table 26: Germany advertising industry value: $ million, 2018-23
Table 27: Germany advertising industry category segmentation: % share, by value, 2018–2023
Table 28: Germany advertising industry category segmentation: $ million, 2018-2023
Table 29: Germany advertising industry geography segmentation: $ million, 2023
Table 30: Germany advertising industry value forecast: $ million, 2023–28
Table 31: Germany size of population (million), 2019–23
Table 32: Germany gdp (constant 2005 prices, $ billion), 2019–23
Table 33: Germany gdp (current prices, $ billion), 2019–23
Table 34: Germany inflation, 2019–23
Table 35: Germany consumer price index (absolute), 2019–23
Table 36: Germany exchange rate, 2019–23
Table 37: Italy advertising industry value: $ million, 2018-23
Table 38: Italy advertising industry category segmentation: % share, by value, 2018–2023
Table 39: Italy advertising industry category segmentation: $ million, 2018-2023
Table 40: Italy advertising industry geography segmentation: $ million, 2023
Table 41: Italy advertising industry value forecast: $ million, 2023–28
Table 42: Italy size of population (million), 2019–23
Table 43: Italy gdp (constant 2005 prices, $ billion), 2019–23
Table 44: Italy gdp (current prices, $ billion), 2019–23
Table 45: Italy inflation, 2019–23
Table 46: Italy consumer price index (absolute), 2019–23
Table 47: Italy exchange rate, 2019–23
Table 48: Japan advertising industry value: $ million, 2018-23
Table 49: Japan advertising industry category segmentation: % share, by value, 2018–2023
Table 50: Japan advertising industry category segmentation: $ million, 2018-2023
Table 51: Japan advertising industry geography segmentation: $ million, 2023
Table 52: Japan advertising industry value forecast: $ million, 2023–28
Table 53: Japan size of population (million), 2019–23
Table 54: Japan gdp (constant 2005 prices, $ billion), 2019–23
Table 55: Japan gdp (current prices, $ billion), 2019–23
Table 56: Japan inflation, 2019–23
Table 57: Japan consumer price index (absolute), 2019–23
Table 58: Japan exchange rate, 2019–23
Table 59: Russia advertising industry value: $ million, 2018-23
Table 60: Russia advertising industry category segmentation: % share, by value, 2018–2023
Table 61: Russia advertising industry category segmentation: $ million, 2018-2023
Table 62: Russia advertising industry geography segmentation: $ million, 2023
Table 63: Russia advertising industry value forecast: $ million, 2023–28
Table 64: Russia size of population (million), 2019–23
Table 65: Russia gdp (constant 2005 prices, $ billion), 2019–23
Table 66: Russia gdp (current prices, $ billion), 2019–23
Table 67: Russia inflation, 2019–23
Table 68: Russia consumer price index (absolute), 2019–23
Table 69: Russia exchange rate, 2019–23
Table 70: United Kingdom advertising industry value: $ million, 2018-23
Table 71: United Kingdom advertising industry category segmentation: % share, by value, 2018–2023
Table 72: United Kingdom advertising industry category segmentation: $ million, 2018-2023
Table 73: United Kingdom advertising industry geography segmentation: $ million, 2023
Table 74: United Kingdom advertising industry value forecast: $ million, 2023–28
Table 75: United Kingdom size of population (million), 2019–23
Table 76: United Kingdom gdp (constant 2005 prices, $ billion), 2019–23
Table 77: United Kingdom gdp (current prices, $ billion), 2019–23
Table 78: United Kingdom inflation, 2019–23
Table 79: United Kingdom consumer price index (absolute), 2019–23
Table 80: United Kingdom exchange rate, 2019–23
Table 81: United States advertising industry value: $ million, 2018-23
Table 82: United States advertising industry category segmentation: % share, by value, 2018–2023
Table 83: United States advertising industry category segmentation: $ million, 2018-2023
Table 84: United States advertising industry geography segmentation: $ million, 2023
Table 85: United States advertising industry value forecast: $ million, 2023–28
Table 86: United States size of population (million), 2019–23
Table 87: United States gdp (constant 2005 prices, $ billion), 2019–23
Table 88: United States gdp (current prices, $ billion), 2019–23
Table 89: United States inflation, 2019–23
Table 90: United States consumer price index (absolute), 2019–23
Table 91: United States exchange rate, 2019–23
Table 92: Publicis Groupe SA: key facts
Table 93: Publicis Groupe SA: Annual Financial Ratios
Table 94: Publicis Groupe SA: Key Employees
Table 95: Publicis Groupe SA: Key Employees Continued
Table 96: Publicis Groupe SA: Key Employees Continued
Table 97: Publicis Groupe SA: Key Employees Continued
Table 98: Hakuhodo Incorporated: key facts
Table 99: Hakuhodo Incorporated: Key Employees
Table 100: Hakuhodo Incorporated: Key Employees Continued
Table 101: Dentsu Group Inc.: key facts
Table 102: The Interpublic Group of Companies, Inc.: key facts
Table 103: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 104: The Interpublic Group of Companies, Inc.: Key Employees
Table 105: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 106: Cheil Worldwide Inc: key facts
Table 107: Cheil Worldwide Inc: Annual Financial Ratios
Table 108: Cheil Worldwide Inc: Key Employees
Table 109: Cheil Worldwide Inc: Key Employees Continued
Table 110: WPP plc: key facts
List of Figures
Figure 1: G8 advertising industry, revenue($m), 2019-28
Figure 2: G8 Advertising industry, revenue by country (%), 2023
Figure 3: G8 advertising industry, revenue by country ($m), 2019-23
Figure 4: G8 advertising industry forecast, revenue by country ($m), 2023-28
Figure 5: Canada advertising industry value: $ million, 2018-23
Figure 6: Canada advertising industry category segmentation: $ million, 2018-2023
Figure 7: Canada advertising industry geography segmentation: % share, by value, 2023
Figure 8: Canada advertising industry value forecast: $ million, 2023–28
Figure 9: Forces driving competition in the advertising industry in Canada, 2023
Figure 10: Drivers of buyer power in the advertising industry in Canada, 2023
Figure 11: Drivers of supplier power in the advertising industry in Canada, 2023
Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2023
Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2023
Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2023
Figure 15: France advertising industry value: $ million, 2018-23
Figure 16: France advertising industry category segmentation: $ million, 2018-2023
Figure 17: France advertising industry geography segmentation: % share, by value, 2023
Figure 18: France advertising industry value forecast: $ million, 2023–28
Figure 19: Forces driving competition in the advertising industry in France, 2023
Figure 20: Drivers of buyer power in the advertising industry in France, 2023
Figure 21: Drivers of supplier power in the advertising industry in France, 2023
Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2023
Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2023
Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2023
Figure 25: Germany advertising industry value: $ million, 2018-23
Figure 26: Germany advertising industry category segmentation: $ million, 2018-2023
Figure 27: Germany advertising industry geography segmentation: % share, by value, 2023
Figure 28: Germany advertising industry value forecast: $ million, 2023–28
Figure 29: Forces driving competition in the advertising industry in Germany, 2023
Figure 30: Drivers of buyer power in the advertising industry in Germany, 2023
Figure 31: Drivers of supplier power in the advertising industry in Germany, 2023
Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2023
Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2023
Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2023
Figure 35: Italy advertising industry value: $ million, 2018-23
Figure 36: Italy advertising industry category segmentation: $ million, 2018-2023
Figure 37: Italy advertising industry geography segmentation: % share, by value, 2023
Figure 38: Italy advertising industry value forecast: $ million, 2023–28
Figure 39: Forces driving competition in the advertising industry in Italy, 2023
Figure 40: Drivers of buyer power in the advertising industry in Italy, 2023
Figure 41: Drivers of supplier power in the advertising industry in Italy, 2023
Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2023
Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2023
Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2023
Figure 45: Japan advertising industry value: $ million, 2018-23
Figure 46: Japan advertising industry category segmentation: $ million, 2018-2023
Figure 47: Japan advertising industry geography segmentation: % share, by value, 2023
Figure 48: Japan advertising industry value forecast: $ million, 2023–28
Figure 49: Forces driving competition in the advertising industry in Japan, 2023
Figure 50: Drivers of buyer power in the advertising industry in Japan, 2023
Figure 51: Drivers of supplier power in the advertising industry in Japan, 2023
Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2023
Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2023
Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2023
Figure 55: Russia advertising industry value: $ million, 2018-23
Figure 56: Russia advertising industry category segmentation: $ million, 2018-2023
Figure 57: Russia advertising industry geography segmentation: % share, by value, 2023
Figure 58: Russia advertising industry value forecast: $ million, 2023–28
Figure 59: Forces driving competition in the advertising industry in Russia, 2023
Figure 60: Drivers of buyer power in the advertising industry in Russia, 2023
Figure 61: Drivers of supplier power in the advertising industry in Russia, 2023
Figure 62: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2023
Figure 63: Factors influencing the threat of substitutes in the advertising industry in Russia, 2023
Figure 64: Drivers of degree of rivalry in the advertising industry in Russia, 2023
Figure 65: United Kingdom advertising industry value: $ million, 2018-23
Figure 66: United Kingdom advertising industry category segmentation: $ million, 2018-2023
Figure 67: United Kingdom advertising industry geography segmentation: % share, by value, 2023
Figure 68: United Kingdom advertising industry value forecast: $ million, 2023–28
Figure 69: Forces driving competition in the advertising industry in the United Kingdom, 2023
Figure 70: Drivers of buyer power in the advertising industry in the United Kingdom, 2023
Figure 71: Drivers of supplier power in the advertising industry in the United Kingdom, 2023
Figure 72: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2023
Figure 73: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2023
Figure 74: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2023
Figure 75: United States advertising industry value: $ million, 2018-23
Figure 76: United States advertising industry category segmentation: $ million, 2018-2023
Figure 77: United States advertising industry geography segmentation: % share, by value, 2023
Figure 78: United States advertising industry value forecast: $ million, 2023–28
Figure 79: Forces driving competition in the advertising industry in the United States, 2023
Figure 80: Drivers of buyer power in the advertising industry in the United States, 2023
Figure 81: Drivers of supplier power in the advertising industry in the United States, 2023
Figure 82: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2023
Figure 83: Factors influencing the threat of substitutes in the advertising industry in the United States, 2023
Figure 84: Drivers of degree of rivalry in the advertising industry in the United States, 2023

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