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Advertising in Europe

Publisher MarketLine
Published Dec 31, 2025
Length 45 Pages
SKU # MTLN21050052

Description

Advertising in Europe

Summary

Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The European advertising industry recorded revenues of $163.1 billion in 2024, representing a compound annual growth rate (CAGR) of 3.9% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $36.1 billion, equivalent to 22.1% of the industry's overall value.
  • In 2024, the European advertising industry recorded an annual growth of 6.0%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in France and Spain reached 60.5 million and 47.1 million, respectively, up 2.1% and 2.0% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Europe
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Europe advertising market by value in 2024?
  • What will be the size of the Europe advertising market in 2029?
  • What factors are affecting the strength of competition in the Europe advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Europe's advertising market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What are the recent developments in the industry?
8 Company Profiles
8.1. WPP Plc
8.2. Omnicom Group Inc
8.3. Havas SA
8.4. Publicis Groupe SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Europe advertising industry value: $ million, 2019-24
Table 2: Europe advertising industry category segmentation: % share, by value, 2019-24
Table 3: Europe advertising industry category segmentation: $ million, 2019-24
Table 4: Europe advertising industry geography segmentation: $ million, 2024
Table 5: Europe advertising industry value forecast: $ million, 2024-29
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Omnicom Group Inc: Key Facts
Table 11: Omnicom Group Inc: Annual Financial Ratios
Table 12: Omnicom Group Inc: Key Employees
Table 13: Omnicom Group Inc: Key Employees Continued
Table 14: Havas SA: Key Facts
Table 15: Havas SA: Key Employees
Table 16: Havas SA: Key Employees Continued
Table 17: Publicis Groupe SA: Key Facts
Table 18: Publicis Groupe SA: Annual Financial Ratios
Table 19: Publicis Groupe SA: Key Employees
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Europe Size of Population (Million), 2020-24
Table 22: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Europe GDP (Current Prices, $ Billion), 2020-24
Table 24: Europe Inflation, 2020-24
Table 25: Europe Consumer Price Index (Absolute), 2020-24
Table 26: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe advertising industry value: $ million, 2019-24
Figure 2: Europe advertising industry category segmentation: $ million, 2019-24
Figure 3: Europe advertising industry geography segmentation: % share, by value, 2024
Figure 4: Europe advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Europe, 2024
Figure 6: Drivers of buyer power in the advertising industry in Europe, 2024
Figure 7: Drivers of supplier power in the advertising industry in Europe, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Europe, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Europe, 2024

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