Report cover image

Advertising in China

Publisher MarketLine
Published Dec 31, 2025
Length 43 Pages
SKU # MTLN20937127

Description

Advertising in China

Summary

Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Chinese advertising industry recorded revenues of $123.1 billion in 2024, representing a compound annual growth rate (CAGR) of 4.9% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $45.7 billion, equivalent to 37.1% of the industry's overall value.
  • In 2024, the Chinese advertising industry recorded an annual growth of 16.8%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in China reached 1.1 billion, up 3.8% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts
Reasons to Buy
  • What was the size of the China advertising market by value in 2024?
  • What will be the size of the China advertising market in 2029?
  • What factors are affecting the strength of competition in the China advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's advertising market?

Table of Contents

43 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading players?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. Publicis Groupe SA
8.2. Dentsu Group Inc
8.3. BlueFocus Intelligent Communications Group Co Ltd
8.4. Focus Media Information Technology Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China advertising industry value: $ million, 2019-24
Table 2: China advertising industry category segmentation: % share, by value, 2019-24
Table 3: China advertising industry category segmentation: $ million, 2019-24
Table 4: China advertising industry geography segmentation: $ million, 2024
Table 5: China advertising industry value forecast: $ million, 2024-29
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Dentsu Group Inc: Key Facts
Table 11: Dentsu Group Inc: Annual Financial Ratios
Table 12: Dentsu Group Inc: Key Employees
Table 13: Dentsu Group Inc: Key Employees Continued
Table 14: BlueFocus Intelligent Communications Group Co Ltd: Key Facts
Table 15: BlueFocus Intelligent Communications Group Co Ltd: Annual Financial Ratios
Table 16: BlueFocus Intelligent Communications Group Co Ltd: Key Employees
Table 17: Focus Media Information Technology Co Ltd: Key Facts
Table 18: Focus Media Information Technology Co Ltd: Annual Financial Ratios
Table 19: Focus Media Information Technology Co Ltd: Key Employees
Table 20: China Size of Population (Million), 2020-24
Table 21: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: China GDP (Current Prices, $ Billion), 2020-24
Table 23: China Inflation, 2020-24
Table 24: China Consumer Price Index (Absolute), 2020-24
Table 25: China Exchange Rate, 2019-24
List of Figures
Figure 1: China advertising industry value: $ million, 2019-24
Figure 2: China advertising industry category segmentation: $ million, 2019-24
Figure 3: China advertising industry geography segmentation: % share, by value, 2024
Figure 4: China advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in China, 2024
Figure 6: Drivers of buyer power in the advertising industry in China, 2024
Figure 7: Drivers of supplier power in the advertising industry in China, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in China, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in China, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in China, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us