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Advertising in Asia-Pacific

Publisher MarketLine
Published Dec 31, 2025
Length 46 Pages
SKU # MTLN21050050

Description

Advertising in Asia-Pacific

Summary

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Asia-Pacific advertising industry recorded revenues of $253.7 billion in 2024, representing a compound annual growth rate (CAGR) of 3.5% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $93.0 billion, equivalent to 36.6% of the industry's overall value.
  • In 2024, the Asia-Pacific advertising industry recorded an annual growth of 10.4%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Japan and Singapore reached 108.7 million and 5.6 million, respectively, up 1.2% and 1.1% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Asia-Pacific advertising market by value in 2024?
  • What will be the size of the Asia-Pacific advertising market in 2029?
  • What factors are affecting the strength of competition in the Asia-Pacific advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Asia-Pacific's advertising market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading players?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. Dentsu Group Inc
8.2. BlueFocus Intelligent Communications Group Co Ltd
8.3. Cheil Worldwide Inc
8.4. Omnicom Group Inc
8.5. Hakuhodo DY Holdings Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Asia-Pacific advertising industry value: $ million, 2019-24
Table 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2019-24
Table 3: Asia-Pacific advertising industry category segmentation: $ million, 2019-24
Table 4: Asia-Pacific advertising industry geography segmentation: $ million, 2024
Table 5: Asia-Pacific advertising industry value forecast: $ million, 2024-29
Table 6: Dentsu Group Inc: Key Facts
Table 7: Dentsu Group Inc: Annual Financial Ratios
Table 8: Dentsu Group Inc: Key Employees
Table 9: Dentsu Group Inc: Key Employees Continued
Table 10: BlueFocus Intelligent Communications Group Co Ltd: Key Facts
Table 11: BlueFocus Intelligent Communications Group Co Ltd: Annual Financial Ratios
Table 12: BlueFocus Intelligent Communications Group Co Ltd: Key Employees
Table 13: Cheil Worldwide Inc: Key Facts
Table 14: Cheil Worldwide Inc: Annual Financial Ratios
Table 15: Cheil Worldwide Inc: Key Employees
Table 16: Cheil Worldwide Inc: Key Employees Continued
Table 17: Omnicom Group Inc: Key Facts
Table 18: Omnicom Group Inc: Annual Financial Ratios
Table 19: Omnicom Group Inc: Key Employees
Table 20: Omnicom Group Inc: Key Employees Continued
Table 21: Hakuhodo DY Holdings Inc: Key Facts
Table 22: Hakuhodo DY Holdings Inc: Annual Financial Ratios
Table 23: Hakuhodo DY Holdings Inc: Key Employees
Table 24: Asia-Pacific Exchange Rate, 2019-24
List of Figures
Figure 1: Asia-Pacific advertising industry value: $ million, 2019-24
Figure 2: Asia-Pacific advertising industry category segmentation: $ million, 2019-24
Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2024
Figure 4: Asia-Pacific advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2024
Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2024
Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2024

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