Commerce Cloud Market Assessment, By Deployment [Public Cloud, Private Cloud, Hybrid Cloud], By Component [Platform, Service], By Application [Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery, Others], By Ent

Global commerce cloud market is projected to witness a CAGR of 18.11% during the forecast period 2025-2032F, growing from USD 26.26 billion in 2024 to USD 99.45 billion in 2032. The global commerce cloud market is witnessing unprecedented growth through more e-commerce, digital innovation, and demand for customized customer experiences. The most significant trends include the expansion of subscription and mobile commerce services and enhanced online purchasing experience.

The global commerce cloud market is growing at a phenomenal pace, fueled by the growing popularity of online shopping and the necessity for businesses to deliver seamless and tailored customer experiences. The market features a range of cloud-based solutions that enable businesses to run every aspect of their e-commerce business, from product catalogs to order fulfillment, in a single solution.

For example, in May 2024, in response to the increased need for individualized customer experiences, Salesforce announced new Einstein 1 Marketing and Commerce innovations. The company aimed at simplifying the customer journey through single-source data and reliable AI. These developments tie into major market trends such as the ascendance of subscription-based models and the accelerating supremacy of mobile commerce, both of which are increasing the convenience and attractiveness of online shopping for today's consumer.

E-Commerce is driving the Global Commerce Cloud Market

E-commerce is one of the major drivers of the growth of the global commerce cloud market, as the growing popularity of online shopping fuels the adoption of cloud-based solutions. These solutions enable companies to scale their operations, also improve customer experience and integrate advanced technologies like AI, machine learning and blockchain. These technologies make it possible to have personalized marketing, effective inventory management and secure transactions which are necessary for sustaining competitiveness in the ever-changing digital world.

For instance, in Jun 2024, Oracle Corporation and Shopify International Ltd. (Shopify) allied to deliver improved customer experiences by merging Oracle's technology with Shopify's e-commerce platform. The two companies' alliance is intended to deliver businesses enhanced personalization with enhanced engagement and more effective tools to optimize and manage customer interactions.

Adoption of Cloud Computing Transforms Global Commerce Cloud Market

Adoption of cloud computing is impacting the global commerce cloud market tremendously. Since corporations are adopting the changeover from traditional on-site legacy architecture to cloud, the rationale lies in the urgency to adopt scalable, secure, and efficient data centers is emerging with each passing day. Through cloud computing, companies are enabled to reap greater cost savings, higher flexibility, as well as enable advancements such as AI and analytics via big data. This evolution is compelling massive cloud service providers to expand their data center presence globally. While growing reliance on digital services, remote work and e-commerce are driving cloud adoption and solidifying its role as a key driver in the new data center marketplace.

For example, in December 2024, A recent discovery indicates that 90% of Indian businesses acknowledge cloud transformation as a prime impetus for the adoption of artificial intelligence. While organizations are transforming their IT infrastructure using cloud technologies, they are increasingly utilizing AI to improve efficiency, automate processes, and gain better insights from their data.

Fashion and Apparel Segment Holds Global Commerce Cloud Market

The fashion and apparel industry is becoming an important driver for the growth of the global commerce cloud market. With digitalization speeding up, fashion brands are adopting cloud platforms to enhance customer engagement and business efficiency. Such platforms provide high-end capabilities such as virtual try-ons, artificial intelligence-powered suggestions, and real-time inventory monitoring features that are increasingly important for delivering tailored and seamless shopping experiences. With the ever-changing trends and seasonality in fashion, companies are at an advantage with cloud solutions' scalability and flexibility. Consequently, the ongoing adoption of cloud technologies and digital tools by fashion retailers is also playing a great role in advancing and growing the commerce cloud space.

For example, Hibbett joined hands with Walmart Inc. and Salesforce.com, Inc. in June 2024 to augment its e-commerce fulfillment capacity, as the fashion and apparel segment increasingly relies on commerce cloud solutions. The collaboration provides quicker fulfillment and improved customer experience, justifying the segment's leadership in innovation in the global commerce cloud market.

North America Dominates Global Commerce Cloud Market

North America has a strong market share in the global commerce cloud market as it has advanced digital infrastructure, an early adoption of cloud technology, and a high concentration of top tech companies. The region enjoys a developed e-commerce environment, extensive omnichannel retail practices, and a high requirement for customized, data-driven customer experiences. Enterprises from multiple sectors are utilizing commerce cloud platforms for streamlined operations, increased scalability, and improved customer interactions. Integration of artificial intelligence, machine learning, and analytics in commerce offerings also facilitate sustained innovation. Overall, all of these reasons solidify North America's dominance over the global commerce cloud market.

For instance, Salesforce.com, Inc. launched new features in its Commerce Cloud platform in May 2024 to help merchants build more engaging online shopping experiences. The updates cover all aspects of customer experience, including the design and development of websites as well as simplified checkout experiences. The aim is to give businesses the technology they need to create more personalized, streamlined, and scalable e-commerce solutions that drive customer satisfaction and operational efficiency.

Impact of U.S. tariffs on the Global Commerce Cloud Market

U.S. tariffs have imposed significant issues on the global cloud market for commerce by making expensive the key hardware materials such as semiconductors and networking gear, which are essential for cloud infrastructure. The cost burdens impact large cloud providers, potentially resulting in price increases and slower innovation through decreased research and development budgets. The tariffs have also disturbed the supply chains, and businesses have been forced to rethink manufacturing and sourcing plans. As businesses get around export controls for the global market becomes more complex while influencing global competitiveness and cloud service growth plans.

Key Players Landscape and Outlook

The global commerce cloud market is growing strongly and is driven by the speedy growth of e-commerce, rising demand for digital transformation, and extensive use of cloud technologies. Companies across various industries are migrating to cloud platforms to improve scalability and also enhance customer experience and lower infrastructure costs. Major trends influencing the market are the adoption of AI and machine learning to deliver personalization, with this, the growth of mobile and social commerce, and the focus on omnichannel strategies that converge online and offline channels. The market is also being aided by increasing internet penetration and smartphone usage, especially in emerging economies. In the future, the market for commerce cloud is expected to grow steadily due to ongoing innovations by companies, changing customer behavior, and rising enterprise adoption of cloud technologies.

For instance, in November 2024, Rezolve Ai Ltd. and Google LLC joined a strategic alliance to revolutionize the commerce cloud space by offering unique AI-driven solutions. Through this partnership, retail and consumer commerce experiences are planned to be enhanced through innovative cloud-based technologies, allowing companies to provide more personalized, effective, and elastic services on digital channels.