Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

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Over-the-Counter Drugs Industry Research & Market Reports

  • Analgesics in Hong Kong, China

    ... Chinese consumers, represented a substantial source of demand for analgesics in Hong Kong. The resurgence of inbound travel has certainly provided a tailwind for the category's recovery efforts. However, the delayed rebound in visitor spending ... Read More

  • NRT Smoking Cessation Aids in Vietnam

    ... tends to be limited to large urban centres, such as Hanoi and Ho Chi Minh City, and products are mainly sold via retail e-commerce platforms. Thus, it is difficult to estimate the category’s actual value ... Read More

  • Analgesics in China

    ... of lockdown restrictions in the final quarter of 2022. The strong growth of these anti-fever products in Q1 2023 has created a challenge to growth in 2024, and is set to drive a decline in ... Read More

  • Consumer Health in Japan

    ... higher level than in 2023, and infectious diseases such as group A streptococcal pharyngitis have also been prevalent, which is set to result in rising value sales for products such as systemic analgesics, combination products ... Read More

  • Consumer Health in Argentina

    ... has one of the highest inflation rates in the world, forcing consumer health brands to increase prices. Household budgets remain under pressure as the cost of living escalates and austerity measures are imposed by the ... Read More

  • Sleep Aids in Chile

    ... the remarkable figures observed in 2021, when the category experienced double-digit growth due to the impact of confinement measures on the population. Euromonitor International's Sleep Aids in Chile report offers a comprehensive guide to the ... Read More

  • Eye Care in Vietnam

    ... and dry eyes caused by prolonged use of digital devices such as computers, smartphones, televisions, and tablets for online content such as social networking via platforms including Facebook and TikTok. Moreover, worsening air pollution in ... Read More

  • Sleep Aids in Italy

    ... is continuing to show decline. The fall in category sales can be attributed to several factors, including the decrease in anxiety and stress due to the end of restrictions and the return to normality after ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Belgium

    ... performance is supported by price rises as many categories are predicted to see dips in retail volume terms over 2024. Moreover, after high increases in retail volume and current value sales in the post-Coronavirus (COVID-19) ... Read More

  • Digestive Remedies in Argentina

    ... been regulated by the former centre-left government. This measure resulted in a resurgence of inflation driving up prices. Consumer purchasing power has fallen significantly resulting in declining volume sales of most digestive remedies. The main ... Read More

  • Herbal/Traditional Products in Hong Kong, China

    ... generations and permeating the younger demographics as well. Leading the charge in this resurgence is Wai Yuen Tong, a prominent player in the local market, which has vigorously promoted Chinese medicine and is committed to ... Read More

  • Herbal/Traditional Products in New Zealand

    ... addition to retail volume growth, some of this value growth is due to continued price rises as a result of inflationary pressures and rising costs, although price rises are starting to slow. Euromonitor International's Herbal/Traditional ... Read More

  • Global OTC Herbal and Traditional Medicines Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... flowers for medicinal purposes. Herbalism has a long tradition of use outside of conventional medicine. It is becoming more mainstream as improvements in analysis and quality control along with advances in clinical research show the ... Read More

  • Consumer Health in New Zealand

    ... Zealand in the years since COVID-19 first hit the country’s shores. With international and domestic supply chains severely disrupted as demand returned at pace following the removal of movement and travel restrictions, a consequence of ... Read More

  • Consumer Health in Chile

    ... for consumers amid the health crisis. This was combined with high liquidity from government aid and pension fund withdrawals, resulting in strong growth and high consumption levels. Since 2022, marked by inflation levels not seen ... Read More

  • Herbal/Traditional Products in the Philippines

    ... to circulate in the Philippines, mobility restrictions have been significantly relaxed compared to at the height of the pandemic. As a result, there has been a noticeable increase in common illnesses like coughs, colds, and ... Read More

  • Herbal/Traditional Products in Thailand

    ... and instead prefer those with natural elements, with the latter perceived as safer, healthier, and, more importantly, have fewer side effects. This is particularly noticeable in cough, cold and allergy (hay fever) remedies where herbal/traditional ... Read More

  • Sleep Aids in Hong Kong, China

    ... space is the increasing popularity of time-release melatonin products, which cater for consumers aware of the benefits of a sustained release of the sleep-regulating hormone. Dutch import, Valdispert, offers a distinctive Melatonin Triple Layer Tablet ... Read More

  • Sleep Aids in the Philippines

    ... the number of call centres, spurred by foreign investments and the country’s skilled English-speaking workforce, has led to many employees working night shifts to cater to various global time zones. This shift work has resulted ... Read More

  • Consumer Health in Italy

    ... strong but short-lived flu wave, which led to an early drop in sales in the related categories, such as analgesics and cough, cold and allergy (hay fever) remedies. In contrast, the early arrival of the ... Read More

  • Dermatologicals in Hong Kong, China

    ... pharmaceuticals, consumer perception of user-centric methods has improved, highlighting the convenience and effectiveness of these products. Topical allergy remedies/antihistamines and antipruritics are gaining traction as society shifts towards more active lifestyle... Euromonitor International's Dermatologicals in ... Read More

  • Analgesics in Belgium

    ... of analgesics in Belgium is decreasing during 2024. The main reason for the decrease in retail volume sales in 2024 is that previous years, 2022 and 2023, saw a higher prevalence of influenza. Therefore, analgesics ... Read More

  • Herbal/Traditional Products in Argentina

    ... given to prevention and products supporting the immune system is causing a surge in demand for herbal remedies such as chia, garlic, gingko biloba, ginseng, and other herbal/traditional dietary supplements, such as herbal collagen. However, ... Read More

  • Digestive Remedies in New Zealand

    ... Zealand population, and this has also been exacerbated by the cost of living pressures faced by consumers. A high proportion of consumers do not eat the recommended number of servings of fruit and vegetables, and ... Read More

  • Analgesics in Japan

    ... major event that impacted Japan in May 2023 was the reclassification of COVID-19, from a second-class to a fifth-class infectious disease – essentially equating it to seasonal influenza. This shift led many Japanese consumers to ... Read More

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