Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

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Over-the-Counter Drugs Industry Research & Market Reports

  • Herbal/Traditional Products in Slovakia

    ... These products are often perceived by consumers as safer alternatives to OTC medications, as they typically have fewer or no side effects compared to chemical-based treatments. This perception has led many parents to feel more ... Read More

  • Consumer Health in Côte d'Ivoire

    ... disease. Many consumers self-medicate for cost reasons and they rely on family, friends and pharmacists for advice. Moreover, inflation obstructs imports and sees prices rise locally. Thus, there is wide use of the illicit trade, ... Read More

  • Eye Care in Morocco

    ... eyes and eye fatigue become more prevalent due to increased screen time a rising number of Moroccans require such products. Further, an ageing population ageing is positively impacting category performance, with older adults more susceptible ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Latvia

    ... return to their usual routines and adjust their purchasing habits demand for these OTC products is stabilising. Latvia is famous for its harsh winter climate, where the seasonal cold and flu season can last for ... Read More

  • Consumer Health in Lithuania

    ... to a stabilised consumer base following a temporary boost by migration from Ukraine and other countries. Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay

    ... Argentina. Argentina’s exchange rate appreciated in the first quarter of 2024, with an immediate impact on prices of cough, cold and allergy (hay fever) remedies. Consequently, small-scale illicit trade, which had previously accounted for many ... Read More

  • Sleep Aids in Norway

    ... the increasingly stressful character of everyday life, sedentary work, the demands of working life, and increased use of smartphones and computers, including right before going to sleep, have contributed to a growing number of Norwegians ... Read More

  • Consumer Health in Panama

    ... weight management and wellbeing returned to positive growth. Sports nutrition, analgesics, cough, cold, and allergy (hay fever) remedies and dermatologicals continued to grow well, although drought conditions are affecting trade flows through the Panama Canal ... Read More

  • Analgesics in Lithuania

    ... sales. Paediatric analgesics are well-received as the major measure against fevers - a common condition seen in children during seasonal colds and flu. This is helping sales of Ibuprom and Nurofen, appealing to users due ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Norway

    ... the largest OTC consumer health category in Norway, and, as such, struggled with rising maturity before the COVID-19 crisis. During the pandemic and post-pandemic periods, the category has experienced significant swings in performance, with social ... Read More

  • Herbal/Traditional Products in Lithuania

    ... they seek solutions that they believe will act quickly and effectively. However, they will often turn to herbal/traditional alternatives when seeking to tackle soft symptoms of various ailments and diseases. Euromonitor International's Herbal/Traditional Products in ... Read More

  • Digestive Remedies in Morocco

    ... from health professionals. Conversely, urban consumers tend to weigh cost against trust in healthcare providers and reputable brands - particularly when dealing with chronic digestive issues. Euromonitor International's Digestive Remedies in Morocco report offers a ... Read More

  • Consumer Health in Latvia

    ... to stagnate due to maturity and economic uncertainty. Consumers remain cautious with expenditure and are choosing more affordable options when they feel necessary. Price inflation continues to underpin current value growth although inflation has fallen ... Read More

  • Consumer Health in Paraguay

    ... increases in dengue fever supported acetaminophen, while social media and sports influencers benefited sports nutrition. Moreover, climate change stimulated increases in reported allergies and thereby boosted the popularity of antihistamines/allergy remedies (systemic). Euromonitor International's Consumer ... Read More

  • Eye Care in Israel

    ... eye care as people suffer increasingly from eye irritation or dry eye due to prolonged screen exposure. Intensive reading of the daily news broadcasts covering the Israel-Hamas war is also a factor driving sales of ... Read More

  • Consumer Health in Norway

    ... during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic. A declining rate of inflation has also resulted in value sales becoming more moderate, ... Read More

  • Consumer Health in Costa Rica

    ... deflation over the first half of the year amidst the strong appreciation of the colón against the US dollar. Most categories have expanded in volume terms, with several poised to register improved performances in this ... Read More

  • Analgesics in Norway

    ... years had seen booming growth, following the “return to normal” after the COVID-19 crisis. Demographic factors, primarily an ageing population, combined with lifestyle habits, such as an increase screen exposure, sedentary lifestyles, and work pressure/stress ... Read More

  • Consumer Health in Slovakia

    ... significantly lower than average rate of 11.5% recorded in 2023, many Slovak consumers remain cautious in their spending and are increasingly turning to private label ranges and generics. This shift is especially evident in categories ... Read More

  • Analgesics in Slovakia

    ... of OTC analgesics at the end of 2022/early-2023, particularly in the paediatric segment, due to widespread shortages. Media coverage of the shortages, especially of key brands like Panadol and Nurofen, led to panic buying, exacerbating ... Read More

  • Dermatologicals in Latvia

    ... adding some movement to value growth but to a lesser extent than in 2023. Whilst spending more time at home during the pandemic, Latvian consumers became increasingly aware of the different types of dermatologicals, including ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Israel

    ... fever) remedies category is set to register good volume growth over 2024 as parents continue to buy products for their children to help relieve discomfort. A hot, dry and dusty climate, coupled with destruction and ... Read More

  • Dermatologicals in Norway

    ... a strong performance since the COVID-19 crisis (similar to many other categories). As a result, 2024 is expected to be a return to longstanding trends and more stable growth. There is a strong demand for ... Read More

  • Dermatologicals in Uruguay

    ... will give extra strength to the category. As a result, antipruritics is becoming the best performing dermatological in 2024, which is led by Urufarma with Prurisedan, followed by Spefar with Cortifar. The category remains very ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia

    ... medicines and inflationary pressures of p[previous years will continue to have a lingering effect on consumer behaviour, the market is gradually returning to more typical patterns as respiratory infections drive demand. However, the spread of ... Read More

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