Over-the-Counter Drugs Market Research Reports & Industry Analysis
Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.
Over the Counter (OTC) Drugs Market Data
- Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
- We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
- In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.
Drive Growth Through Objective Research
The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.
Over-the-Counter Drugs Industry Research & Market Reports
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Consumer Health in Oman
... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More
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Consumer Health in Turkey
... more cautious, comparing price points and prioritising essentials. Despite this, retail volume growth is set to remain positive in the majority of areas, aided by bulk buying promotions and the essential nature of many consumer ... Read More
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Dermatologicals in Turkey
... working environment, social arena and growing use of social media. Specifically, beauty and personal appearance boost the demand for dermatologicals to improve skin health and/or support a more youthful look, such as more robust, fuller ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in South Africa
... mainly driven by combination products, cough remedies, decongestants, medicated confectionery and pharyngeal preparations. Albeit from a low base, decongestant rubs is recording particularly dynamic retail volume growth. Euromonitor International's Cough, Cold and Allergy (Hay Fever) ... Read More
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Dermatologicals in Slovenia
... rising prices due to inflation. Consumer demand for dermatologicals in Slovenia is largely driven by ongoing innovation and new product development by renowned manufacturers. The growth of e-commerce is also supporting the expansion of the ... Read More
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Herbal/Traditional Products in Pakistan
... more natural and holistic approach to their overall health, demand for herbal/traditional products is growing. Also, herbal/traditional products are seen as safer to use as they contain no chemicals and as such are seen as ... Read More
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Analgesics in Pakistan
... value sales, with ibuprofen in second position, though acetaminophen is expected to register higher volume growth in 2024. Any growth there is labelling supported by population growth, as well as high levels of self-medication, as ... Read More
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Analgesics in Kenya
... for the Kenyan market. This player has also leveraged targeted marketing to compete with international brands like GSK Consumer Healthcare’s Panadol. Beta Healthcare’s marketing tactics include using simple, relatable messaging to target middle... Euromonitor International's ... Read More
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Dermatologicals in Switzerland
... skin conditions, and a desire to avoid costly doctor visits are motivating Swiss consumers to seek OTC dermatological solutions, particularly in topical and vaginal antifungals. Euromonitor International's Dermatologicals in Switzerland report offers a comprehensive guide ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
... infections, compounded by the country’s high asthma prevalence. Environmental pollution is a key factor exacerbating asthma, with approximately two million Taiwanese affected, many of whom are unaware of their condition. Chronic cough, a key asthma ... Read More
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Analgesics in South Africa
... Consumer Healthcare and Adco-dol from Adcock Ingram Holdings Ltd), and adult acetaminophen (dominated by Panado from Adcock Ingram Holdings Ltd), which can target a wide range of symptoms and ailments. Albeit from a low sales ... Read More
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Herbal/Traditional Products in Taiwan
... This shift is largely due to rising concerns about the potential side effects and contraindications of active pharmaceutical ingredients in standard OTC medications. Older adults, in particular, are drawn to herbal alternatives, fearing negative interactions ... Read More
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Digestive Remedies in Switzerland
... influenced by the resurgence of travel following the conclusion of the COVID-19 pandemic. Despite this, laxatives and diarrhoeal remedies remain the largest subcategories within digestive remedies.. As Swiss consumers reconnect with their pre-pandemic lifestyles, social ... Read More
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Consumer Health in Uzbekistan
... led to limited availability and instability, with the range of options falling. Consequently, there is set to be a noticeable decrease in sales volume, particularly affecting market players who are unable to implement the necessary ... Read More
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Dermatologicals in Uzbekistan
... is a tendency for Uzbeks to economise when buying dermatological products, with many only applying products for vital issues and often postponing treatments. This can also be linked to low levels of disposable income and ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Sweden
... highs of the pandemic, but there are diverging results depending on the category. Combination products, cough remedies and decongestants are all showing signs of normalisation. Medicated confectionery sales continue to decline as Swedes turn to ... Read More
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Herbal/Traditional Products in Slovenia
... standard non-herbal alternatives. Herbal medicine has deep roots in traditional Slovenian culture and following a surge in environmental consciousness and escalating interest in nature-aligned products, there is rising demand for herbal/traditional remedies. Social med... Euromonitor ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan
... high incidence of respiratory illnesses is driving growth and this is partly due to rising pollution. Combination products continue to account for most value sales, though in 2024, medicated confectionery is expected to register the ... Read More
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Analgesics in Slovenia
... a result of lingering inflation. Several key factors continue to contribute to the stable consumer demand for analgesics, including the continued expansion of labour-intensive industries (mainly construction), the more intense fever season compared to 2023, ... Read More
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Analgesics in Taiwan
... including ease of use and the absence of a prescription requirement. Additionally, they offer localised relief while minimising the risk of systemic side effects, making them particularly appealing to the ageing population, who are more ... Read More
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Digestive Remedies in South Africa
... some areas two to three times a day. In addition, they often occur during mealtimes, which has created a strong dependency on limited-service restaurants in South Africa, as many of these foodservice establishments have backup ... Read More
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Consumer Health in Switzerland
... well within the Swiss National Bank’s target of below 2%. As a result, prices are expected to stay relatively stable. However, the high cost of living continues to impact Swiss households, particularly lower-income families, who ... Read More
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Herbal/Traditional Products in Uzbekistan
... an increased preference for herbal alternatives. A heightened demand marked this shift for trusted yet alternative remedies, which Bionorica was well-positioned to meet. Additionally, the tragedy following a contaminated paediatric syrup from India, leading to ... Read More
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Sleep Aids in Switzerland
... linked to rising stress levels, sedentary lifestyles, excessive screen time, and the consumption of stimulants like nicotine, caffeine, and alcohol. However, Swiss consumers remain cautious about using sleep aids, primarily due to concerns over potential ... Read More
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Digestive Remedies in Slovenia
... enzymes, which play a key role in breaking down food, and IBS treatments, they still have significant growth potential in 2024 due to growing consumer demand. The lingering effects of the inflation with significant product ... Read More
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