Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

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Over-the-Counter Drugs Industry Research & Market Reports

  • Consumer Health in Egypt

    ... approaches that address physical, mental, and emotional health. We also continue to see a focus on immunity-boosting supplements, herbal remedies, overall health hygiene, and preventive healthcare measures, as inspired by the era of the COVID-19 ... Read More

  • Consumer Health in Ecuador

    ... the lowest in Latin America. This is mostly the result of the significant security crisis Ecuador has been grappling with in recent years, which increased at the end of 2023 and reached its highest point ... Read More

  • 2024 Nonprescription Medicines Retail Sales Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data ... Read More

  • Dermatologicals in Guatemala

    ... be uneven growth across the large and diverse offerings. For example, for dermatologicals that are available in smaller formats (e.g., nappy (diaper) rash treatments), consumers continue to migrate towards smaller presentations and use the products ... Read More

  • Consumer Health in Estonia

    ... key categories are experiencing stagnation or even decline due to these challenges. Nevertheless, self-care remains a prevailing trend, with many consumers continuing to focus on vitamins, dietary supplements, and herbal/traditional remedies as part of a ... Read More

  • Analgesics in Costa Rica

    ... than in 2023, this is mainly explained by persistent deflation during the first half of the year. The same factor has helped to boost volume sales, in part because falling prices have encouraged many consumers ... Read More

  • Analgesics in Guatemala

    ... for most value sales and is perceived by consumers by being effective against pain and fever, with limited side effects. In addition, with a high incidence of tropical diseases such as dengue fever and malaria ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

    ... continue to hit profit margins in spite of inflation easing. These products are available across a broad range of distribution channels (both modern and traditional) in multiple formats, including traditional capsules or tablets, liquid suspension ... Read More

  • Digestive Remedies in Guatemala

    ... associated with eating outside of the home. Antacids in particular continue to experience robust demand, especially the top-selling Alka-Seltzer brand (Bayer). There has also been newer formats of Alka-Seltzer introduced in recent years, which has ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

    ... we note that herbal and natural remedies remain popular, with ingredients like honey, ginger, and eucalyptus being favoured for their perceived safety and effectiveness. We are seeing this trend both in cough, cold and allergy ... Read More

  • Dermatologicals in Nigeria

    ... However, despite high price sensitivity due to low income levels, the essential nature of many dermatological products, such as topical antifungals and vaginal antifungals, has limited the impact of price increases, as consumers have few ... Read More

  • Digestive Remedies in Nigeria

    ... facing reduced disposable incomes, have turned to home-made remedies for ailments like diarrhoea and indigestion, due to the widespread availability of traditional substitutes in local communities. The devaluation of the local currency has further exacerbated ... Read More

  • Dermatologicals in Estonia

    ... dry skin. Over-the-counter solutions remain popular alongside more specialised dermatological products, reflecting a normalised but consistent market demand. This steady interest is driven by lifestyle factors and stress-related skin conditions, which continue to affect co... ... Read More

  • Digestive Remedies in Kazakhstan

    ... the pandemic period. Traditional dietary habits also fuelled demand as the national cuisine contains a large number of fatty, dairy and meat dishes, as well as sweet and fried foods, which are difficult for the ... Read More

  • Dermatologicals in Peru

    ... in 2024. The impact of both has been noticeable for a large part of the population, especially in the country's coastal region, where average temperatures are already higher than in the interior area. This situation ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador

    ... products has subsequently been in decline. However, sales remain higher than pre-pandemic levels as many consumers have become accustomed to taking flu and cough medication without visiting a doctor. Euromonitor International's Cough, Cold and Allergy ... Read More

  • Sleep Aids in Peru

    ... of the Coastal Niño and Global Niño phenomena, have also impacted the sleep quality of consumers. This is especially the case in coastal areas, where the annual thermal sensation is greater. This is partnered with ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

    ... 2023. This growth, however, is largely driven by rising prices due to high inflation and currency depreciation, which have increased the costs of raw materials and finished products. As a result of these price hikes ... Read More

  • Paediatric Consumer Health in Nigeria

    ... and constant value terms, largely due to inflationary pressures that have eroded consumer spending power. High unit price increases have also limited affordability for many consumers. Euromonitor International's Paediatric Consumer Health in Nigeria report offers ... Read More

  • 2024 First Aid Kits Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data ... Read More

  • Consumer Health in Guatemala

    ... highly price conscious and players continue to offer frequent discounts and promotions to support volume sales. There is also a degree of trading down, such as from branded to generics. Euromonitor International's Consumer Health in ... Read More

  • Analgesics in Ecuador

    ... base in the country and drive sales. The #YoRecomiendo FinalinForte (I Recommend Finalin Forte) campaign, for instance, promotes the product’s use for both headaches and hangovers. Xray Dol, meanwhile, is advertised as being effective for ... Read More

  • Eye Care in Saudi Arabia

    ... mainly driven by standard eye care. Several factors contribute to demand for eye care in Saudi Arabia, including prolonged exposure to digital screens, leading to a greater proportion of the population developing eye health problems, ... Read More

  • Eye Care in Nigeria

    ... Nigeria are highly sensitive to the pricing of eye care products, with these products being unaffordable for many. In addition, public awareness of eye care remains low in Nigeria with most consumers considering these products ... Read More

  • Global Allergy and Sinus Medicine Supplements Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. Allergy and Sinus Medicine Supplements are dietary supplements specifically ... Read More

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