Global Travel Agency Business Market Growth (Status and Outlook) 2025-2031

The global Travel Agency Business market size is predicted to grow from US$ 33110 million in 2025 to US$ 54670 million in 2031; it is expected to grow at a CAGR of 8.7% from 2025 to 2031.

A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, and package tours.

The market drivers of travel agency business mainly include the following aspects:

1. Macroeconomics and Residents' Income Level

Macroeconomics continues to develop healthily: Tourism consumption is a higher level of consumption generated by people after they meet their basic living needs, and is closely related to the level and cyclicality of macroeconomic development. With the continued healthy development of the macroeconomy, the income level of residents has steadily increased, and the demand for tourism consumption will also be further released.

The steady growth of residents' income level: The increase in residents' income level has directly promoted the growth of tourism consumption. With the continuous expansion of the middle-income population, tourism has become a leisure method for more and more people.

2. Changes in consumer demand

Individualization and quality demand growth: Consumers' demand for tourism products has shifted from standardization to personalization and quality. This requires travel agencies to provide more diverse tourism products, such as customized tours and theme tours, to meet the needs of different consumers.

The rise of experiential tourism: Consumers pay more and more attention to the quality of tourism experience, including in-depth experience of the culture, history, local customs and other aspects of the destination. Travel agencies need to strengthen cooperation with destinations to enhance the cultural connotation and experience value of tourism products.

3. Technological progress and innovation

Application of digital technology: The application of technologies such as big data, cloud computing, and artificial intelligence enables travel agencies to understand consumer needs more accurately, optimize product design, and improve service efficiency. At the same time, online booking systems and intelligent customer service have also greatly improved the consumer experience.

Cross-border integration and innovation: The cross-border cooperation between travel agencies and other industries, such as cooperation with airlines, hotels, and catering industries, has formed a complete travel ecological chain and improved overall competitiveness. In addition, travel agencies are also actively exploring emerging fields such as green tourism and sports tourism to meet the diversified needs of consumers.

IV. Policy support and industry development

Policy encouragement and financial support: The government has introduced a series of policies to promote the development of the tourism industry, including reducing the ticket prices of scenic spots, supporting the development of rural tourism and ecotourism, etc. These policies provide a good development environment for travel agencies.

Industry development trend: The tourism industry is transforming from a scenic spot tourism development model to a full-region tourism development model, constantly creating new tourism consumption scenarios, and meeting the people's growing and high-quality and diversified tourism consumption needs. This provides more development opportunities for travel agencies.

V. Market competition and brand building

Intensified market competition: With the lowering of industry thresholds and the popularization of technology, more and more small travel agencies and free travel platforms have entered the market, intensifying market competition. Travel agencies need to enhance their market competitiveness by improving service quality and strengthening brand building.

Brand image and compliance operation: Brand image and compliance operation are crucial to the long-term development of travel agencies. By providing a transparent price system and high-quality after-sales service, travel agencies can establish a good brand image in the minds of consumers and win the trust and choice of more customers.

In summary, the market driving factors of travel agency business include macroeconomics and residents' income levels, changes in consumer demand, technological progress and innovation, policy support and industry development, market competition and brand building. These factors are intertwined and work together to promote the continuous development and innovation of travel agency business.

LPI (LP Information)' newest research report, the “Travel Agency Business Industry Forecast” looks at past sales and reviews total world Travel Agency Business sales in 2024, providing a comprehensive analysis by region and market sector of projected Travel Agency Business sales for 2025 through 2031. With Travel Agency Business sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Travel Agency Business industry.

This Insight Report provides a comprehensive analysis of the global Travel Agency Business landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Travel Agency Business portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Travel Agency Business market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Travel Agency Business and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Travel Agency Business.

This report presents a comprehensive overview, market shares, and growth opportunities of Travel Agency Business market by product type, application, key players and key regions and countries.

Segmentation by Type:
International and Domestic Airline Bookings
Tour and Packaged Travel Bookings
Accommodation Bookings
Cruise Bookings
Car Rental
Others

Segmentation by Application:
Online Sales
Offline Sales

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Booking Holdings
Viator
Trip.com
Expedia Groups
TUI Group
BCD Travel
World Travel
Despegar
Global Work and Travel Company
Vantage Deluxe
Global Vacation Network
Zicasso
Travelocity
Hotels
Thomas Cook

Please note: The report will take approximately 2 business days to prepare and deliver.