Global Social Media Behavior Analytics Software Market Growth (Status and Outlook) 2025-2031

According to this study, the global Social Media Behavior Analytics Software market size will reach US$ 51960 million by 2031.

Social Media Behavior Analytics Software is a tool designed to collect, monitor, and analyze user interactions and behavioral patterns on social media platforms. It leverages technologies like machine learning and natural language processing to interpret data such as likes, shares, comments, and sentiment, providing insights into user preferences, trends, and public opinion. This software helps organizations understand audience behavior, track brand reputation, identify influencers, detect emerging topics, and mitigate risks like cyberbullying or misinformation. It is widely used in marketing, customer analysis, crisis management, and security monitoring to support data-driven decision-making.

United States market for Social Media Behavior Analytics Software is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

China market for Social Media Behavior Analytics Software is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Europe market for Social Media Behavior Analytics Software is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Global key Social Media Behavior Analytics Software players cover Brandwatch, Sprout Social, Emplifi, Hootsuite, Agorapulse, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.

LPI (LP Information)' newest research report, the “Social Media Behavior Analytics Software Industry Forecast” looks at past sales and reviews total world Social Media Behavior Analytics Software sales in 2024, providing a comprehensive analysis by region and market sector of projected Social Media Behavior Analytics Software sales for 2025 through 2031. With Social Media Behavior Analytics Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Social Media Behavior Analytics Software industry.

This Insight Report provides a comprehensive analysis of the global Social Media Behavior Analytics Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Social Media Behavior Analytics Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Social Media Behavior Analytics Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Social Media Behavior Analytics Software and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Social Media Behavior Analytics Software.

This report presents a comprehensive overview, market shares, and growth opportunities of Social Media Behavior Analytics Software market by product type, application, key players and key regions and countries.

Segmentation by Type:
Cloud-Based Software (SaaS)
On-Premise Software
Standalone Analytics Tools
Others

Segmentation by Application:
E-commerce and Retail
Politics and Government
Financial Services
Education
Media and Entertainment
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Brandwatch
Sprout Social
Emplifi
Hootsuite
Agorapulse
Rival IQ
Mention
Quintly
Iconosquare
Keyhole
Zoho Social
Sendible
Frrole
Audiense
Chartbeat

Please note: The report will take approximately 2 business days to prepare and deliver. Show more