
Global Home Fragrance Market (by Product Type, Distribution Channel, & Region): Insights and Forecast with Potential Impact of COVID-19 (2022-2027)
Description
Global Home Fragrance Market (by Product Type, Distribution Channel, & Region): Insights and Forecast with Potential Impact of COVID-19 (2022-2027)
Market Insight:
Home fragrances are referred to aromatherapy products that emit perfume to mask unpleasant and unwanted odours in the home. Scented candles, essential oils, potpourri, incense sticks, room fresheners, and any other product with its own perfume are examples of home fragrance products. Furthermore, these smells help to alleviate fatigue and tension. Home fragrance diffusers come in a variety of styles, including reed diffusers, smart diffusers, essential scented candles, air pockets, and sprays. They are also available in a range of styles, colours, and kinds, which enhance the appearance of homes.
Home fragrances, such as customizable plug-ins, aromatherapy diffusers, and scented candles with platform lids, are some of the innovative products that have grown their popularity among the target customers. As a result, broadening the scope of product offerings is one of the primary reasons driving demand for home fragrances in the coming years. The global home fragrance market is anticipated to reach US$7.89 billion in 2023, growing at a CAGR of 5.30%, during the forecast period.
Segment Covered:
- By Product Type: The report identifies four segments of the global home fragrance market, in terms of product type: Scented Candles, Room Spray, Reed Diffusers, and Others. Scented candles held a major share in the market. On the other hand, the reed diffusers segment is expected to grow at the highest CAGR in the forthcoming years as reed diffusers are relatively inexpensive as compared to other fragrance products, which makes them more lucrative products.
- By Distribution Channel: According to the distribution channel, the global market has been categorized into four segments: Supermarket/Hypermarket, Online Stores, Convenience Stores, and Others. The supermarket/hypermarkets held the largest share in the market. The market's expansion is aided by the competitive advantages of supermarkets/hypermarkets such as longer opening hours, greater product assortment, and better adaptation to consumer shopping habits.
According to this report, the global home fragrance market is divided into four regions namely North America, Europe, Asia Pacific, and the Rest of the World. The countries covered in North America region are the US, Mexico and Canada, while Europe includes the UK, France, Germany, and Rest of Europe. Moreover, China, India, and Rest of the Asia Pacific are included in the Asia Pacific region.
North America held the dominating share in the market owing to growing penetration of fragrance-based companies, increasing population, and rising adoption of room sprays in homes. The US market is further divided based on product type namely, Room Spray, Scented Candles, Reed Diffusers, and Others. In Europe, Germany is expected to be the fastest growing region in the forecasted period. Whereas, in the Asia Pacific region, China held the largest share in the market owing to the rise in spending on home furnishings, growth in the air care market, and high consumer preference for pleasant aromas in their surroundings.
Top Impacting Factors:
Growth Drivers
- Improving Consumer Confidence Index
- Surging Gen Z and Millennial Population
- Accelerating E-Commerce Channels
- Rising Adoption of Aromatherapy Candles
- Retail Consolidations
- High Competitive Pressure
- Technological Innovations in Diffusers
- High Preference for Personalized Scented Candles
- Rising use in Stress Relieving
- Driver: Surging Gen Z and Millennial Population
- Challenge: High Competitive Pressure
- Trend: High Preference for Personalized Scented Candles
The COVID-19 Analysis:
In 2020, the global home fragrance sales have been weak and there have been widespread store closures. However, after the relaxation of the lockdown, the industry responded positively to the crisis. Throughout 2020, various home fragrance product manufacturers were focused on the promotion of classic or popular products to drive repeat purchases. Manufacturers were also using online quizzes and personalization profiles to guide customers toward their ideal home fragrance. The technological innovations have also helped home fragrance retailers to align with safety regulations in stores.
Analysis of Key Players:
The global home fragrance market is highly fragmented, with a large number of small- and medium-sized manufacturers accounting for a insignificant revenue share of overall market. The key players in the global home fragrance market are:
- Newell Brands Inc.
- The Procter & Gamble Company
- Henkel AG & Co. KGaA
- 3M Company
- Godrej Consumer Products
- Reckitt Benckiser Group plc
- S.C. Johnson & Son Inc.
- Faultless Brands
- Beaumont Products, Inc.
- NEST Fragrances, LLC
- GALA Group GmbH (Korona Candles)
- Regent Holding Company, LLC (Illume, Inc.)
- Voluspa
- Seda France Inc.
Table of Contents
137 Pages
- 1. Executive Summary
- 2. Introduction
- 2.1 Home Fragrance: An Overview
- 2.1.1 Introduction to Home Fragrance
- 2.1.2 Benefits of Home Fragrance
- Table 1: Benefits of Home Fragrance
- 2.2 Home Fragrance Segmentation: An Overview
- 2.2.1 Home Fragrance Segmentation
- Table 2: Home Fragrance Segmentation
- 3. Global Market Analysis
- 3.1 Global Home Fragrance Market: An Analysis
- 3.1.1 Global Home Fragrance Market: An Overview
- 3.1.2 Global Home Fragrance Market by Value
- Table 3: Global Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 4: Global Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.1.3 Global Home Fragrance Market by Product Type (Scented Candles, Room Spray, Reed Diffusers, and Others)
- Table 5: Global Home Fragrance Market by Product Type; 2021 (Percentage, %)
- 3.1.4 Global Home Fragrance Market by Distribution Channel (Supermarket/Hypermarket, Online Stores, Convenience Store, and Others)
- Table 6: Global Home Fragrance Market by Distribution Channel; 2021 (Percentage, %)
- 3.1.5 Global Home Fragrance Market by Region (North America, Europe, Asia Pacific, and Rest of the World)
- Table 7: Global Home Fragrance Market by Region; 2021 (Percentage, %)
- 3.2 Global Home Fragrance Market: Product Type Analysis
- 3.2.1 Global Home Fragrance Market by Product Type: An Overview
- 3.2.2 Global Scented Candles Home Fragrance Market by Value
- Table 8: Global Scented Candles Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 9: Global Scented Candles Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.2.3 Global Room Spray Home Fragrance Market by Value
- Table 10: Global Room Spray Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 11: Global Room Spray Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.2.4 Global Reed Diffusers Home Fragrance Market by Value
- Table 12: Global Reed Diffusers Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 13: Global Reed Diffusers Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.2.5 Global Other Home Fragrance Market by Value
- Table 14: Global Other Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 15: Global Other Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.3 Global Home Fragrance Market: Distribution Channel Analysis
- 3.3.1 Global Home Fragrance Market by Distribution Channel: An Overview
- 3.3.2 Global Supermarket/Hypermarket Home Fragrance Market by Value
- Table 16: Global Supermarket/Hypermarket Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 17: Global Supermarket/Hypermarket Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.3.3 Global Online Stores Home Fragrance Market by Value
- Table 18: Global Online Stores Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 19: Global Online Stores Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.3.4 Global Convenience Store Home Fragrance Market by Value
- Table 20: Global Convenience Store Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 21: Global Convenience Store Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 3.3.5 Global Others Home Fragrance Market by Value
- Table 22: Global Others Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 23: Global Others Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 4. Regional Market Analysis
- 4.1 North America Home Fragrance Market: An Analysis
- 4.1.1 North America Home Fragrance Market: An Overview
- 4.1.2 North America Home Fragrance Market by Value
- Table 24: North America Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 25: North America Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 4.1.3 North America Home Fragrance Market by Region (The US, Canada, and Mexico)
- Table 26: North America Home Fragrance Market by Region; 2021 (Percentage, %)
- 4.1.4 The US Home Fragrance Market by Value
- Table 27: The US Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 28: The US Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 4.1.5 The US Home Fragrance Market by Product Type (Room Spray, Scented Candles, Reed Diffusers, and Others)
- Table 29: The US Home Fragrance Market by Product Type; 2021 (Percentage, %)
- 4.1.6 The US Room Spray Home Fragrance Market by Value
- Table 30: The US Room Spray Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 31: The US Room Spray Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.1.7 The US Scented Candles Home Fragrance Market by Value
- Table 32: The US Scented Candles Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 33: The US Scented Candles Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.1.8 The US Reed Diffusers Home Fragrance Market by Value
- Table 34: The US Reed Diffusers Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 35: The US Reed Diffusers Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.1.9 The US Others Home Fragrance Market by Value
- Table 36: The US Others Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 37: The US Others Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.1.10 Canada Home Fragrance Market by Value
- Table 38: Canada Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 39: Canada Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.1.11 Mexico Home Fragrance Market by Value
- Table 40: Mexico Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 41: Mexico Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.2 Europe Home Fragrance Market: An Analysis
- 4.2.1 Europe Home Fragrance Market: An Overview
- 4.2.2 Europe Home Fragrance Market by Value
- Table 42: Europe Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 43: Europe Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 4.2.3 Europe Home Fragrance Market by Region (The UK, France, Germany, and Rest of the Europe)
- Table 44: Europe Home Fragrance Market by Region; 2021 (Percentage, %)
- 4.2.4 The UK Home Fragrance Market by Value
- Table 45: The UK Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 46: The UK Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.2.5 France Home Fragrance Market by Value
- Table 47: France Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 48: France Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.2.6 Germany Home Fragrance Market by Value
- Table 49: Germany Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 50: Germany Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.2.7 Rest of Europe Home Fragrance Market by Value
- Table 51: Rest of Europe Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 52: Rest of Europe Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.3 Asia Pacific Home Fragrance Market: An Analysis
- 4.3.1 Asia Pacific Home Fragrance Market: An Overview
- 4.3.2 Asia Pacific Home Fragrance Market by Value
- Table 53: Asia Pacific Home Fragrance Market by Value; 2017-2021 (US$ Billion)
- Table 54: Asia Pacific Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 4.3.3 Asia Pacific Home Fragrance Market by Region (China, India, and Rest of the Asia Pacific)
- Table 55: Asia Pacific Home Fragrance Market by Region; 2021 (Percentage, %)
- 4.3.4 China Home Fragrance Market by Value
- Table 56: China Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 57: China Home Fragrance Market by Value; 2022-2027 (US$ Billion)
- 4.3.5 India Home Fragrance Market by Value
- Table 58: India Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 59: India Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.3.6 Rest of Asia Pacific Home Fragrance Market by Value
- Table 60: Rest of Asia Pacific Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 61: Rest of Asia Pacific Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 4.4 Rest of World Home Fragrance Market: An Analysis
- 4.4.1 Rest of World Home Fragrance Market: An Overview
- 4.4.2 Rest of World Home Fragrance Market by Value
- Table 62: Rest of World Home Fragrance Market by Value; 2017-2021 (US$ Million)
- Table 63: Rest of World Home Fragrance Market by Value; 2022-2027 (US$ Million)
- 5. Impact of COVID-19
- 5.1 Impact of COVID on Home Fragrance Market
- 5.1.1 General Impact
- 5.1.2 Market Changes
- 6. Market Dynamics
- 6.1 Growth Drivers
- 6.1.1 Rapid Urbanization
- Table 64: Global Share of Urban Population in Total Population; 2015, 2020 & 2050 (Percentage, %)
- 6.1.2 Improving Consumer Confidence Index
- Table 65: Global Consumer Confidence in Developed and Emerging Countries; Q2 2018-Q4 2021
- 6.1.3 Surging Gen Z and Millennial Population
- Table 66: Global Population by Age Group; 2019-2021 (Million)
- 6.1.4 Accelerating E-Commerce Channels
- Table 67: Global Retail E-Commerce Sales; 2016-2022 (US$ Trillion)
- 6.1.5 Rising Adoption of Aromatherapy Candles
- 6.2 Challenges
- 6.2.1 Retail Consolidations
- 6.2.2 High Competitive Pressure
- 6.2.3 Allergic Reaction to Individual with Health Complication
- 6.3 Market Trends
- 6.3.1 Technological Innovations in Diffusers
- 6.3.2 High Preference for Personalized Scented Candles
- 6.3.3 Rising use in Stress Relieving
- 7. Competitive Landscape
- 7.1 Global Home Fragrance Market Players: A Financial Comparison
- Table 68: Global Home Fragrance Market Players: A Financial Comparison; 2021/2022
- 7.2 Global Home Fragrance Market Players: Market Capitalization Comparison
- Table 69: Global Home Fragrance Players by Market Capitalization; 2022 (US$ Billion)
- 8. Company Profiling
- 8.1 Reckitt Benckiser Group plc
- 8.1.1 Business Overview
- 8.1.2 Operating Segment
- Table 70: Reckitt Benckiser Group plc Net Revenue by Segment; 2021 (Percentage, %)
- 8.1.3 Business Strategy
- 8.2 The Procter & Gamble Company
- 8.2.1 Business Overview
- 8.2.2 Operating Segment
- Table 71: The Procter & Gamble Company Net Sales by Segment; 2021 (Percentage, %)
- 8.2.3 Business Strategy
- 8.3 Henkel AG & Co. KGaA
- 8.3.1 Business Overview
- 8.3.2 Operating Segment
- Table 72: Henkel AG & Co. KGaA Sales by Segment; 2021 (Percentage, %)
- 8.3.3 Business Strategy
- 8.4 Newell Brands Inc.
- 8.4.1 Business Overview
- 8.4.2 Operating Segment
- Table 73: Newell Brands Inc. Net Sales by Segment; 2021 (Percentage, %)
- 8.4.3 Business Strategy
- 8.5 3M Company
- 8.5.1 Business Overview
- 8.5.2 Operating Segment
- Table 74: 3M Company Net Sales by Segment; 2021 (Percentage, %)
- 8.5.3 Business Strategy
- 8.6 Godrej Consumer Products Limited
- 8.6.1 Business Overview
- 8.6.2 Revenue by Product Categories
- Table 75: Godrej Consumer Products Limited Revenue by Product Categories; 2022 (Percentage, %)
- 8.6.3 Business Strategy
- 8.7 S.C. Johnson & Son Inc.
- 8.7.1 Business Overview
- 8.7.2 Business Strategy
- 8.8 Faultless Brands
- 8.8.1 Business Overview
- 8.8.2 Business Strategy
- 8.9 Regent Holding Company, LLC (Illume, Inc.)
- 8.9.1 Business Overview
- 8.9.2 Business Strategy
- 8.10 Beaumont Products, Inc.
- 8.10.1 Business Overview
- 8.11 GALA Group GmbH (Korona Candles)
- 8.11.1 Business Overview
- 8.12 Voluspa
- 8.12.1 Business Overview
- 8.13 Seda France Inc.
- 8.13.1 Business Overview
- 8.14 NEST Fragrances, LLC
- 8.14.1 Business Overview
Pricing
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