
Global E-Cigarette Market
Description
Global E-Cigarette Market (by Product Type, Category, Composition, Distribution Channel, & Region): Insights and Forecast with Potential Impact of COVID-19 (2022-2027)
Market Insight:
E-cigarettes are battery-powered electronic cigarettes that are less harmful than regular cigarettes. These cigarettes, also known as e-cigs, e-vaping devices, vape pens, and electronic cigarettes, are made up of three primary components: a heating coil, a battery, and an e-liquid cartridge. These components aid in the delivery of vaporized nicotine or flavoured solutions to the users.
The emergence of flavored e-cigarettes, as well as the launch of low-cost HNB products, rising government initiatives to implement indoor smoking bans, and rising demand for different flavors and open vape systems by the young population are some of the other factors that are likely to drive the market growth for injectable in coming years. The global e-cigarette market is estimated to reach US$28.24 billion in 2023, progressing at a CAGR of 17.65%, during the forecast period.
Segment Covered:
- By Product Type: According to the product type, the global e-cigarette market has been categorized into three different segments: Modular, Rechargeable and Disposable. The Modular segment held the maximum share of the e-cigarette market. Wide adoption of modular devices by users as these devices have larger batteries and hold more e-liquid, rising awareness campaigns about health risks along with prohibitive taxation to curb tobacco use, and new product innovations would support the e-cigarette product market growth.
- By Category: In terms of category, the market report bifurcates the global e-cigarette market into two segments: Heat not Burn (HNB) and Vape. The Heat not Burn (HNB) segment held the largest share in the global e-cigarette market. Rising demand for possibly Reduced Risk Products (RRPs,) and rising taxation on tobacco products by government in various nations are the primary growth factors that would help in the expansion of Heat not Burn (HNB) market.
- By Composition: The report splits the global market into two segments on the basis of composition: Nicotine and Non-Nicotine, where the Nicotine segment accounted for highest share in global e-cigarette market. Growing preference for electronic cigarettes on account of low cost and fewer negative effects on the health and increasing number of millennials who prefer tobacco smoking are some of the factors anticipated to drive the demand for nicotine based e-cigarettes.
- By Distribution Channel: The report segmented the global e-cigarette market in the four distribution channels: Tobacconist, Vape Shops, Online and Others. Tobacconist channel held the dominating share of the e-cigarette market. Tobacconist distribution would develop in the future because these shops sell a large amount of cigarettes that are damaging to people's health, thus tobacconists can convey information directly to customers to use e-cigarettes and increase demand for the e-cigarette market in the future.
According to this report, the global e-cigarette market can be divided into five major regions: Asia Pacific, North America, Europe, Latin America and Middle East and Africa. The countries covered in Asia Pacific region are the China, South Korea and Rest of Asia Pacific, while North America includes the US and Mexico. Moreover, Germany, UK, France, Spain, Italy and Rest of Europe are included in the Europe region.
The North America e-cigarette market enjoyed the largest market share, primarily owing to the individuals' increased knowledge of the hazardous effects of traditional cigarettes. While the US continues to be a prominent region of North America’s e-cigarette market, accounting for the increasing awareness of safer tobacco alternatives and rising demand for smokeless vaping in the region. Availability of e-cigarettes in more than 4000 flavors and increased customer acceptance due to cost-efficiency of these devices were the major factors responsible for the growth of e-cigarettes in the US.
Top Impacting Factors:
Growth Drivers
- Changing Consumer Perception Towards Combustible Cigarettes
- Upsurge in Working Population
- Growing Popularity of E-Cigarettes
- Peer Influence on Youngsters
- Stringent Regulations
- Surging Concerns Over Side Effects of E-Cigarettes and Vapor Products
- Upswing in Gen Z Income
- Increasing Influence of Social Media
- Rise in Technological Developments by E-Cigarette Manufacturers
- Driver: Upsurge in Working Population
- Challenge: Surging Concerns Over Side Effects of E-Cigarettes and Vapor Products
- Trend: Increasing Influence of Social Media
The COVID-19 Analysis:
Due to the COVID-19 pandemic, the global e-cigarette market witnessed a sharp decline. The pandemic forced people to pay attention to their health and quit habits like smoking in order to tackle this situation. Thus, it impeded the demand for e-cigarettes throughout the pandemic period. Further, retail stores and outlets also stopped offering their products in order to abide by the government rules, which hampered the growth of the e-cigarette market. On the contrary, the ease of lockdown restrictions has increased the sales of e-cigarettes like before.
Analysis of Key Players:
The e-cigarette market is concentrated with the presence of few number of players dominating worldwide. Key players of the e-cigarette market are:
- British American Tobacco PLC,
- Altria Group Inc.,
- Imperial Brands PLC,
- Japan Tobacco Inc.,
- J WELL France,
- Turning Point Brands Inc.,
- NicQuid,
- Shenzhen IVPS Technology CO. Limited
- NJOY Inc.
Table of Contents
158 Pages
- 1. Executive Summary
- 2. Introduction
- 2.1 E-Cigarette: An Overview
- 2.1.1 Benefits of E-Cigarette
- Table 1: Benefits of E-Cigarette
- 2.2 E-Cigarette Segmentation: An Overview
- 2.2.1 E-Cigarette Segmentation
- Table 2: E-Cigarette Segmentation
- 3. Global Market Analysis
- 3.1 Global E-Cigarette Market: An Analysis
- 3.1.1 Global E-Cigarette Market: An Overview
- 3.1.2 Global E-Cigarette Market by Value
- Table 3: Global E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 4: Global E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.1.3 Global E-Cigarette Market by Product Type (Modular, Rechargeable and Disposable)
- Table 5: Global E-Cigarette Market by Product Type; 2021 (Percentage, %)
- 3.1.4 Global E-Cigarette Market by Category (Heat not Burn (HNB) and Vape)
- Table 6: Global E-Cigarette Market by Category; 2021 (Percentage, %)
- 3.1.5 Global E-Cigarette Market by Composition (Nicotine and Non-Nicotine)
- Table 7: Global E-Cigarette Market by Composition; 2021 (Percentage, %)
- 3.1.6 Global E-Cigarette Market by Distribution Channel (Tobacconist, Vape Shops, Online, and Others)
- Table 8: Global E-Cigarette Market by Distribution Channel; 2021 (Percentage, %)
- 3.1.7 Global E-Cigarette Market by Region (North America, Europe, Asia Pacific, Middle East and Africa and Latin America)
- Table 9: Global E-Cigarette Market by Region; 2021 (Percentage, %)
- 3.2 Global E-Cigarette Market: Product Type Analysis
- 3.2.1 Global E-Cigarette Market by Product Type: An Overview
- 3.2.2 Global Modular E-Cigarette Market by Value
- Table 10: Global Modular E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 11: Global Modular E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.2.3 Global Rechargeable E-Cigarette Market by Value
- Table 12: Global Rechargeable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 13: Global Rechargeable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.2.4 Global Disposable E-Cigarette Market by Value
- Table 14: Global Disposable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 15: Global Disposable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.3 Global E-Cigarette Market: Category Analysis
- 3.3.1 Global E-Cigarette Market by Category: An Overview
- 3.3.2 Global Heat not Burn (HNB) E-Cigarette Market by Value
- Table 16: Global Heat not Burn (HNB) E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 17: Global Heat not Burn (HNB) E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.3.3 Global Vape E-Cigarette Market by Value
- Table 18: Global Vape E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 19: Global Vape E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.3.4 Global Vape E-Cigarette Market by Segments (Closed Vape System and Open Vape System)
- Table 20: Global Vape E-Cigarette Market by Segments; 2021 (Percentage, %)
- 3.3.5 Global Open Vape System E-Cigarette Market by Value
- Table 21: Global Open Vape System E-Cigarette Market by Value; 2017-2021 (US$ Million)
- Table 22: Global Open Vape System E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.3.6 Global Closed Vape System E-Cigarette Market by Value
- Table 23: Global Closed Vape System E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 24: Global Closed Vape System E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.4 Global E-Cigarette Market: Composition Analysis
- 3.4.1 Global E-Cigarette Market by Composition: An Overview
- 3.4.2 Global Nicotine E-Cigarette Market by Value
- Table 25: Global Nicotine E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 26: Global Nicotine E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.4.3 Global Non-Nicotine E-Cigarette Market by Value
- Table 27: Global Non-Nicotine E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 28: Global Non-Nicotine E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.5 Global E-Cigarette Market: Distribution Channel Analysis
- 3.5.1 Global E-Cigarette Market by Distribution Channel: An Overview
- 3.5.2 Global Tobacconist E-Cigarette Market by Value
- Table 29: Global Tobacconist E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 30: Global Tobacconist E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.5.3 Global Vape Shops E-Cigarette Market by Value
- Table 31: Global Vape Shops E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 32: Global Vape Shops E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.5.4 Global Online E-Cigarette Market by Value
- Table 33: Global Online E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 34: Global Online E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 3.5.5 Global Others E-Cigarette Market by Value
- Table 35: Global Others E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 36: Global Others E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4. Regional Market Analysis
- 4.1 North America E-Cigarette Market: An Analysis
- 4.1.1 North America E-Cigarette Market: An Overview
- 4.1.2 North America E-Cigarette Market by Value
- Table 37: North America E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 38: North America E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.1.3 North America E-Cigarette Market by Region (The US and Mexico)
- Table 39: North America E-Cigarette Market by Region; 2021 (Percentage, %)
- 4.1.4 The US E-Cigarette Market by Value
- Table 40: The US E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 41: The US E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.1.5 The US E-Cigarette Market by Product Type (Modular, Rechargeable and Disposable)
- Table 42: The US E-Cigarette Market by Product Type; 2021 (Percentage, %)
- 4.1.6 The US Modular E-Cigarette Market by Value
- Table 43: The US Modular E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 44: The US Modular E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.1.7 The US Rechargeable E-Cigarette Market by Value
- Table 45: The US Rechargeable E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 46: The US Rechargeable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.1.8 The US Disposable E-Cigarette Market by Value
- Table 47: The US Disposable E-Cigarette Market by Value; 2017-2021 (US$ Million
- Table 48: The US Disposable E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.1.9 Mexico E-Cigarette Market by Value
- Table 49: Mexico E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 50: Mexico E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.2 Asia Pacific E-Cigarette Market: An Analysis
- 4.2.1 Asia Pacific E-Cigarette Market: An Overview
- 4.2.2 Asia Pacific E-Cigarette Market by Value
- Table 51: Asia Pacific E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 52: Asia Pacific E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.2.3 Asia Pacific E-Cigarette Market by Region (China, South Korea and Rest of Asia Pacific)
- Table 53: Asia Pacific E-Cigarette Market by Region; 2021 (Percentage, %)
- 4.2.4 China E-Cigarette Market by Value
- Table 54: China E-Cigarette Market by Value; 2017-2021 (US$ Million)
- Table 55: China E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.2.5 South Korea E-Cigarette Market by Value
- Table 56: South Korea E-Cigarette Market by Value; 2017-2021 (US$ Million)
- Table 57: South Korea E-Cigarette Market by Value; 2022-2027 (US$ Million)
- 4.2.6 Rest of Asia Pacific E-Cigarette Market by Value
- Table 58: Rest of Asia Pacific E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 59: Rest of Asia Pacific E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.3 Europe E-Cigarette Market: An Analysis
- 4.3.1 Europe E-Cigarette Market: An Overview
- 4.3.2 Europe E-Cigarette Market by Value
- Table 60: Europe E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 61: Europe E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.3.3 Europe E-Cigarette Market by Region (UK, Germany, France, Spain, Italy and Rest of Europe)
- Table 62: Europe E-Cigarette Market by Region; 2021 (Percentage, %)
- 4.3.4 UK E-Cigarette Market by Value
- Table 63: UK E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 64: UK E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.3.5 Germany E-Cigarette Market by Value
- Table 65: Germany E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 66: Germany E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.3.6 France E-Cigarette Market by Value
- Table 67: France E-Cigarette Market by Value; 2017-2021 (US$ Million)
- Table 68: France E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.3.7 Spain E-Cigarette Market by Value
- Table 69: Spain E-Cigarette Market by Value; 2017-2021 (US$ Million)
- Table 70: Spain E-Cigarette Market by Value; 2022-2027 (US$ Million)
- 4.3.8 Italy E-Cigarette Market by Value
- Table 71: Italy E-Cigarette Market by Value; 2017-2021 (US$ Million)
- Table 72: Italy E-Cigarette Market by Value; 2022-2027 (US$ Million)
- 4.3.9 Rest of Europe E-Cigarette Market by Value
- Table 73: Rest of Europe E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 74: Rest of Europe E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 4.4 Latin America E-Cigarette Market: An Analysis
- 4.4.1 Latin America E-Cigarette Market: An Overview
- 4.4.2 Latin America E-Cigarette Market by Value
- Table 75: Latin America E-Cigarette Market by Value; 2017-2021 (US$ Million)
- Table 76: Latin America E-Cigarette Market by Value; 2022-2027 (US$ Million)
- 4.5 Middle East and Africa E-Cigarette Market: An Analysis
- 4.5.1 Middle East and Africa E-Cigarette Market: An Overview
- 4.5.2 Middle East and Africa E-Cigarette Market by Value
- Table 77: Middle East and Africa E-Cigarette Market by Value; 2017-2021 (US$ Billion)
- Table 78: Middle East and Africa E-Cigarette Market by Value; 2022-2027 (US$ Billion)
- 5. Impact of COVID-19
- 5.1 Impact of COVID-19 on E-Cigarette Market
- 5.1.1 Impact of COVID-19 on E-Cigarette
- Table 79: Global Total Unit Sales of E-Cigarettes; May’19-May’20 (Million)
- 5.1.2 Reduction in Usage of E-Cigarettes
- Table 80: Current Use of Selected Tobacco Products among High School Students in the US; 2019-2020 (Percentage, %)
- 5.1.3 Impact on Regional Markets
- 5.1.4 Post COVID-19 Impact
- 6. Market Dynamics
- 6.1 Growth Drivers
- 6.1.1 Changing Consumer Perception towards Combustible Cigarettes
- Table 81: Global Profit from E-Cigarettes and Combustible Cigarettes; 2017-2023 (US$ Billion)
- 6.1.2 Upsurge in Working Population
- Table 82: Global Number of People Employed; 2018-2022 (Billion)
- 6.1.3 Growing Popularity of E-Cigarettes
- 6.1.4 Peer Influence on Youngsters
- 6.1.5 Shift towards Next Generation Products
- 6.1.6 Mounting-Up Prices of Tobacco Cigarettes
- 6.1.7 Declining Consumption of Cigarettes
- 6.2 Challenges
- 6.2.1 Stringent Regulations
- Table 83: Global E-Cigarette Regulations (2019-2020)
- 6.2.2 Surging Concerns over Side Effects of E-Cigarettes and Vapor Products
- 6.2.3 Nicotine Exposure in E-Cigarette
- 6.3 Market Trends
- 6.3.1 Upswing in Gen Z Income
- Table 84: Gen Z Income of Selected Countries; 2020-2025 (US$ Trillion)
- 6.3.2 Increasing Influence of Social Media
- Table 85: Global Number of Social Media Users; 2017-2025 (Billion)
- 6.3.3 Rise in Technological Developments by E-Cigarette Manufacturers
- 7. Competitive Landscape
- 7.1 Global Vape Market Share by Key Players (Brands)
- Table 86: Global Vape Market Share by Key Players (Brands); 2021 (Percentage, %)
- 7.2 Global E-Vapour Market Share by Key Players (Brands)
- Table 87: Global E-Vapour Market Share by Key Players (Brands); 2021 (Percentage, %)
- 7.3 Global HNB Market Share by Key Players (Brands)
- Table 88: Global HNB Market Share by Key Players (Brands); 2021 (Percentage, %)
- 7.4 The US E-Cigarette Market Share by Key Players (Brands)
- Table 89: The US E-Cigarette Market Share by Key Players (Brands); 2021 (Percentage, %)
- 7.5 The US E-Cigarette Market Volume Share by Key Players (Brands)
- Table 90: The US E-Cigarette Market Volume Share by Key Players; 2021 (Percentage, %)
- 7.6 The US E-Vapour Market Share by Key Players
- Table 91: The US E-Vapour Market Share by Key Players; 2021 (Percentage, %)
- 7.7 China Vape Market Share by Key Players
- Table 92: China Vape Market Share by Key Players; 2021 (Percentage, %)
- 7.8 China HNB Market Share by Key Players
- Table 93: China HNB Market Share by Key Players; 2021 (Percentage, %)
- 8. Company Profiles
- 8.1 Imperial Brands PLC
- 8.1.1 Business Overview
- 8.1.2 Operating Segments
- Table 94: Imperial Brands PLC by Segments; 2021 (Percentage, %)
- 8.1.3 Business Strategy
- 8.2 British American Tobacco PLC
- 8.2.1 Business Overview
- 8.2.2 Operating Regions
- Table 95: British American Tobacco PLC Revenue by Regions; 2021 (Percentage, %)
- 8.2.3 Business Strategy
- 8.3 Altria Group Inc.
- 8.3.1 Business Overview
- 8.3.2 Operating Segments
- Table 96: Altria Group Inc. Net Revenue by Segments; 2021 (Percentage, %)
- 8.3.3 Business Strategy
- 8.4 Japan Tobacco Inc.
- 8.4.1 Business Overview
- 8.4.2 Operating Segments
- Table 97: Japan Tobacco Inc. Revenue by Segment; 2021 (Percentage)
- 8.4.3 Business Strategy
- 8.5 Turning Point Brands Inc.
- 8.5.1 Business Overview
- 8.5.2 Operating Segments
- Table 98: Turning Point Brands Inc. by Segments; 2021 (Percentage, %)
- 8.5.3 Business Strategy
- 8.6 J WELL France
- 8.6.1 Business Overview
- 8.6.2 Business Strategy
- 8.7 NJOY Inc.
- 8.7.1 Business Overview
- 8.8 NicQuid
- 8.8.1 Business Overview
- 8.9 Shenzhen IVPS Technology CO. Limited
- 8.9.1 Business Overview
Pricing
Currency Rates
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