Natural Food Colors Market - Forecasts from 2025 to 2030

The natural food colors market is evaluated at US$2.741 billion for 2025, growing at a CAGR of 5.91%, reaching a market size of US$3.652 billion by 2030.
Natural food colors are those types of food colorings that are derived from natural sources such as plants, animals, and others. These colorings are widely used across the food and beverage industry for imparting colors when added to food products. These are obtained from edible, naturally sourced materials, making them suitable for numerous food products, especially baby foods.
The market for natural food colors is projected to show impressive growth. This growth is primarily attributed to the constantly growing consumer preference for clean-labeled products. Moreover, rising concerns over health hazards associated with the intake of synthetic food colors are also amplifying the demand for naturally colored food in many parts of the world.
This, in turn, is further increasing the use of natural colors by food manufacturing companies to meet the growing consumer demand. The demand for natural food coloring is also being positively impacted because of the stringent regulations regarding the use of artificial colorings, thus also playing a significant role in shaping the natural food colors market growth until the end of the forecast period. The growing demand for convenience food products due to people's changing lifestyles and increasing purchasing power, particularly in developing economies, are additional factors supplementing the market growth over the forecast period.
Natural food colors market drivers:

Rising dairy industry worldwide
The consumption and production of processed dairy products are increasing significantly worldwide. Global milk production is projected to grow at 1.7% p.a. over the projection period to 1,020 Mt by 2030, faster than most other agricultural commodities. This increased consumption is attributed to the growing food and beverage industry in developing regions. In developed countries, per capita consumption is projected to grow from 23.6 kg in 2018-20 to 25.2 kg in 2030. In developing countries, it would increase from 10.7 kg to 12.6 kg. The processed products boost the growing consumption.
These milk products' demands are enhanced by using several colored solutions. ROHA offers a range of natural colors within the Natracol brand that are suitable for dairy beverages. The products offered by the company, such as Natracol Lutein, will have significant demand. This is extracted from Marigold flowers (Tageteserecta). The pigment is a carotenoid and is used in functional foods due to its antioxidant properties. This color has good stability against light, heat, and pH and gives a warm yellow color. The overall growth of the dairy industry will propel the market expansion of natural colors applied to these products.
Natural Food Colors Market Geographical Outlook:

The natural food colors market is segmented into five regions worldwide:
By geography, the natural food colors market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.

Asia Pacific region is projected to show lucrative growth opportunities for the market players. The increasing purchasing power coupled with the growing consumer preferences towards natural ingredients is further bolstering the demand for natural food colors across the region, thus significantly shaping the natural food colors market growth in the APAC region during the forecast period.
Geographically, the North American and European regions are projected to hold major shares in the global market because of stringent regulations across many countries regarding using artificial colors.

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Historical data & forecasts from 2022 to 2030

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The Natural Food Colors Market is segmented and analyzed as below:

By Type

Anthocyanin
Carmine
Curcumin
Carotenoid
Others

By Source

Plant
Animal
Minerals

By Form

Liquid
Powder
Gel
Others

By Application

Dairy
Beverages
Bakery and Confectionery
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Rest of South America
Europe
United Kingdom
Germany
France
Italy
Spain
Rest of Europe
Middle East and Africa
Saudi Arabia
UAE
Rest of the Middle East and Africa
Asia Pacific
China
India
Japan
South Korea
Taiwan
Thailand
Indonesia
Rest of Asia-Pacific