Global Tea Market - Forecasts from 2025 to 2030

The global tea market is estimated to grow at a CAGR of 6.34%, from US$79.765 billion in 2025 to US$108.457 billion by 2030.
Tea has emerged as one of the most popular non-alcoholic beverages globally, and it is anticipated to experience significant growth in the coming years, particularly due to the rising tea culture in regions like China and India, where it is believed to have originated over 2000 years ago. In China, tea remains a vital part of society, and currently, there are over 1,000 varieties of tea cultivated in more than 25 countries worldwide.The shift in consumer behavior towards ready-to-consume products, especially iced teas, has contributed to this growth, as these beverages are particularly favored by millennials. Additionally, increasing disposable incomes in developing regions are promoting higher tea consumption, especially in the Asia Pacific, where consistent growth is forecasted. The growing awareness of the health benefits associated with tea consumption is also a significant factor driving market expansion. The diverse range of tea products available—including herbal, green, black, and white teas—appeals to tea enthusiasts and supports market growth.Furthermore, the sustainability movement is gaining traction within the tea industry, enhancing its global market presence. The demand for tea extracts in cosmetics and nutraceuticals is also on the rise. Geographically, the Asia Pacific region is expected to dominate the global tea market due to its strong cultural ties to tea consumption from a young age. However, the rapid global rise of coffee consumption may pose challenges to market growth during this period.
Drivers of the Global Tea Market:

Growing Demand for Sustainable Tea: The increasing preference for sustainably produced tea aligns with heightened environmental awareness among consumers. This has led to the adoption of Voluntary Sustainability Standards (VSS) aimed at addressing specific issues within the tea market and fostering growth. These standards provide consumers with sustainable options and focus on practices that enhance climate resilience, reduce pesticide use, improve smallholder profitability, and ensure better working conditions.

Positive Impact on Growers: The demand for sustainable tea not only improves conditions for tea growers but also encourages investment in environmentally friendly practices. Initially driven by demand from North America and Europe, sustainable tea production has become essential for accessing lucrative export markets while meeting domestic needs.

Rise of Instant Mixed Drinks: The increasing popularity of instant mixed drinks is further propelling growth in the tea market as consumers seek convenient beverage options.
In summary, the global tea market is set for robust growth driven by sustainability trends, health consciousness among consumers, and evolving preferences for diverse tea products.

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Report Coverage:

Historical data & forecasts from 2022 to 2030

Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis

Competitive Positioning, Strategies, and Market Share Analysis

Revenue Growth and Forecast Assessment of segments and regions including countries

Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global Tea Market has been segmented as following:

By Type

Green Tea
Black Tea
White Tea
Herbal Tea
Others

By Distribution Channel

Online
Offline

By End-Use Application

Residential
Commercial

By Beverage Type

Hot Tea
Cold/Iced Tea

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
Germany
France
Spain
Others
Middle East and Africa
UAE
Israel
Saudi Arabia
Others
Asia Pacific
Japan
China
India
Indonesia
Thailand
Taiwan
Others