Global Haircare Market - Forecasts from 2025 to 2030

The Global Haircare Market is expected to grow at a CAGR of 4.76%, reaching a market size of US$138.494 billion in 2030 from US$109.773 billion in 2025.
Haircare is an overall term denoting the varied range of products and practices used to maintain hair hygiene, including scalp & hair cleansing; hair health, such as conditioning or nourishing the hair and protecting the hair; and hair beauty treatment, such as coloring, styling, etc.
The growing middle-class population and increasing urbanization are the major factors that are boosting the demand for hair care products. With rising awareness about personal hygiene and a focus on aesthetic appeal, consumers are increasingly opting for different hair care products, as haircare products are used to groom hair and get an aesthetic hairstyle while managing various hair problems such as hair fall, dandruff, frizzy hair, split ends, and dry or itchy scalp. The rising level of air pollution and the increasing temperature are also harming the quality of hair, encouraging people to use hair care products to protect them from the harmful impact of these environmental factors.
Hair aesthetics has also led to a rise in the number of consumers opting for hairstyle chemical treatments, including dyeing and straightening. Since chemically treated hair requires premium hair care products to maintain the health and texture of hair, the demand for premium hair care products is increasing significantly, thereby fueling the overall haircare market growth. The rising use of social media is driving consumers to explore various global haircare brands, thereby spurring the global haircare market’s growth.
Global Haircare Market Drivers

Increasing awareness of hair health is propelling the haircare market
There is growing consumer awareness of hair care amidst the damage done by pollution to hair health. Environmental degradation, such as increasing air pollution, water pollution, and fertilizer-based foods, has greatly damaged hair and its quality. Hair fall and hair breakages are a widespread issue now. As such, consumers' consciousness about their hair health is rising. The rise of social media has also greatly impacted consumers' consciousness about their hair health. Thus, in the last few years, there has been a great rise in the demand for haircare products for tackling various hair-related issues such as dry scalp, itchy scalp, hair fall, hair breakage, etc. Consumers are demanding Shampoos, conditioners, serums, and hydrating hair masks for their hair health.
Geographical Outlook of the Global Haircare Market:

Asia-Pacific will be the fastest-growing market
Geographically, the global night cream market has been segmented into North America, South America, Europe, the Middle East, Africa, and Asia Pacific.
The Asia Pacific market for hair care is poised to grow at a substantial CAGR during the forecast period. Rising awareness about various hair care products in countries like China, India, and Australia, coupled with the presence of major market players, is boosting the demand for hair care products. Increasing disposable incomes and living standards are also augmenting the demand for premium hair care products. The booming e-commerce industry is also supporting the rising sales of international hair care products, thus positively impacting the regional market growth. North America and Europe also hold significant market shares owing to the high demand for professional hair care services in these regions.

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Report Coverage:

Historical data & forecasts from 2022 to 2030

Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis

Competitive Positioning, Strategies, and Market Share Analysis

Revenue Growth and Forecast Assessment of segments and regions including countries

Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global Haircare Market is segmented and analyzed as follows:

By Product

Shampoo & Conditioner
Hair Color
Hair Oil
Hair Mask
Others

By Application

Household
Professional

By End-User

Men
Women

By Sales Channel

Online
Offline

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Italy
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Others