Global Beverage Market - Forecasts from 2025 to 2030

The global beverages market is projected to grow at a CAGR of 4.16% over the forecast period, increasing from US$1,833 billion in 2025 to US$2,308 billion by 2030.The beverage market is anticipated to witness modest growth throughout the forecast period due to shifting consumer preferences toward ready-to-drink beverages, particularly in developing countries. Also, rising alcohol consumption per capita and consumer preferences for premium goods will probably drive the market growth.As a result of better health knowledge and rising disposable income, people are choosing healthier drinks. For instance, individual disposable income in 2022 increased from US$ 57,577 in 2023 to US$ 61.242 in 2023. Also, the availability of a wider range and better-tasting products has increased the demand for low-alcohol drinks and made it easier for people to choose products that suit their preferences.

Beverages Market Growth Drivers:

The growing demand for healthy drinks is accelerating the growth in the marketCustomer demand for health drinks shows strong growth trends that match overall beverage market expansion. The consumer market shows clear patterns in which buyers choose different products. According to American Health magazine, health-conscious consumers are interested in beverages beyond hydration and are focusing on ones that are vitamin-fortified and loaded with minerals, antioxidants, and probiotics. Such beverages are perceived to provide immunity enhancement, a boost in energy levels, improvement in digestion, and overall well-being. In the United States, about 20,000 people die from alcohol-related cancers each year. This, in turn, fuels the demand for healthy drinks.Additionally, increasing consciousness over the intake of high sugar and growing chronic diseases has shifted consumers' preferences away from sugary soft drinks and toward healthier options. Functional beverages such as energy drinks, sports drinks, immune boosters, and digestive aids have become significant categories.

Beverage Market Segment Analysis:

By type, alcoholic beverages are expected to witness significant growth in the global beverages market
The market is experiencing huge growth under market trends and opportunities. The main motive behind this surge in demand is, in fact, the increasing appeal of premium and craft alcoholic beverages, which reflects how consumer preferences toward better and unique experiences are also changing.

Furthermore, the development of cocktail culture has boosted innovation in the industry. New flavors and products have been developed. In September 2024, the Coca-Cola Company and Bacardi Limited announced their partnership for an RTD-premixed cocktail containing Coca-Cola. The factor is that beverage companies are making high-quality raw materials in order to fulfill premium drink demands from customers.

By packaging type, cans are expected to witness significant growth in the global beverages market
Cans are lightweight and less fragile compared to glass bottles, which increases their demand among customers. Moreover, the growth of canned beverages is also anticipated to rise as they are convenient, portable, and versatile for several occasions. Additionally, the increasing concern for both social causes and the environment will allow greater selling potential for beverage cans, which are easy to use and, at the same time, friendly to the environment. For example, aluminum cans can be reused as they are environmentally acceptable products compared to others.

Moreover, the market is also anticipated to grow because of the rising popularity of energy and sports drinks worldwide. Energy drinks are considered the most preferred dietary supplement globally, with the benefits of enhanced mental alertness and physical performance.

By distribution channel, online is expected to witness significant growth in the global beverages market
The primary driver responsible for the growth in this segment is the change in consumer shopping behavior. Furthermore, the convenience of rapid delivery, comfortable and reasonable access to technology, and the ability to buy from anywhere are the primary factors augmenting the online beverage market globally. For instance, Statistisches Bundesamt (Destatis) data states that between 2014 and 2024, EU residents' online shopping has grown dramatically, with 77% of all EU citizens shopping online as of 2024. With 96% of its population shopping online, Ireland leads the pack, followed by the Netherlands, Denmark, and Sweden. Germany ranks eighth, with 83% of its population shopping online.

Beverages Market Geographical Outlook:

The North American region is expected to witness significant growth in the global beverages market.The demand for beverages is high in North America due to the rising demand for flavored water among people, especially millennials. With the increasing popularity of soft drink options, the consumption of various beverages is on the rise. Due to the increased levels of diabetes throughout the country, there is a massive shift among consumers toward healthier lifestyles, including a balanced diet and the consumption of natural sweeteners.

Moreover, in January 2025, Positive Beverage, which provides some refreshments and energy drinks, focusing on health, announced that Positive Energy products were available in Albertsons and Vons grocery stores in Southern California. More than 280 Albertsons and Vons stores in the state were about to stock Positive energy, a sign of positive feedback and further growth.

Beverages Market Key Developments:

In December 2024, Jubilant Bhartia Group acquired 40 shares in Hindustan Coca-Cola Potables Pvt Ltd from Coca-Cola for roughly? 10,000 crore. The strategic deal helped Coca-Cola achieve its asset-light strategy by making use of Jubilant's experience in the operation of bottling operations while allowing the establishment to concentrate on invention and brand development. It's further anticipated that this would boost the standing of Coca-Cola in India, the world's fifth-largest market, while adding to long-term Indigenous growth
In November 2024, Coca-Cola declared that as of January 1, 2025, its brands Costa Coffee and Innocent Drinks would be under the European operational unit. The goal of this reorganization is to improve development prospects and optimize operations in these important markets.

The global beverages market is analyzed into the following segments:

By Type

Alcoholic Beverage
Non-Alcoholic Beverages
Bottled Water
Carbonated Soft Drinks
Fruit Juice
Milk
Dairy
Almond
Soy
Rice
Oat
Cashew
Coconut
Others

By Packaging Type

Cans
Bottles
Others

By Distribution Channel

Online
Offline
Supermarkets
Departmental Stores
Convenience and Independent Stores
Foodservice

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Italy
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific Region
China
Japan
India
South Korea
Taiwan
Thailand
Indonesia
Others