Germany's tortilla market is projected to grow at a CAGR of 4.81% over the forecast period, increasing from US$250.822 million in 2025 to US$317.190 million by 2030.
The German tortilla market is driven by the growing veganism among the population. Germany is comprised of the world’s wealthiest consumers. It is the second-largest importer and third-largest exporter of consumer-oriented agricultural products worldwide. Over the past few years, the German food market experienced rapid growth in vegan food development and restaurants. Plant-based alternatives can now be found in every supermarket.
Additionally, Germany is the primary producer of cereals in Europe. Germany harvested 43.5 million tonnes of cereals in 2022, which is 16% of the EU total. An estimated 270.9 million tonnes of cereals were harvested across the EU in 2022.
During the forecast period, the corn segment held the greatest share of the German tortilla market. The maize tortilla is the most classic tortilla type. An industrial nixtamalization technology is used to make many maize tortillas in supermarkets. Traditional tortillas are made entirely of maize, although they can alternatively be made entirely with dehydrated maize flour. Corn tortillas are low in fat, salt, potassium, calcium, and fiber, as well as being low in fat. Because of their changing lifestyles, consumers are increasingly concerned about their health, which has led to the adoption of this product.
Germany tortilla market drivers
Growing number of vegan and vegetarian population
A growing number of vegan and vegetarian populations in Germany is one of the main reasons for the demand for tortillas. This trend has been strong in recent years. According to a recent survey by USDA (U.S. Department of Agriculture), nearly 8 million people followed a vegetarian diet and 1.58 million people identified themselves as vegan in 2022. This implies nearly 10 million people are choosing to follow a diet without meat and fish or entirely without animal products.
German people are generally very eco-conscious and health-conscious, and they are very much aware of the environmental effects of meat consumption. The benefits attached to tortillas are creating demand for the tortillas product in the recent period. Tortillas are a good source of fiber and have a large amount of folic acid. This is beneficial for pregnant women. It also benefits people with healthier nails, hair, and skin.
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Report Coverage:
Historical data & forecasts from 2022 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)
The Germany tortilla market is segmented and analyzed as follows:
By Product Type
Tostadas
Taco Shells
Corn Tortilla
Flour Tortilla
Tortilla Chips
By Source
Corn
Wheat
By Processing Type
Fresh
Frozen
By Distribution Channel
Online
Restaurants
Supermarkets
Others
- 1. INTRODUCTION
- 1.1. Market Overview
- 1.2. Market Definition
- 1.3. Scope of the Study
- 1.4. Market Segmentation
- 1.5. Currency
- 1.6. Assumptions
- 1.7. Base and Forecast Years Timeline
- 1.8. Key benefits for the stakeholders
- 2. RESEARCH METHODOLOGY
- 2.1. Research Design
- 2.2. Research Process
- 3. EXECUTIVE SUMMARY
- 3.1. Key Findings
- 3.2. Analyst View
- 4. MARKET DYNAMICS
- 4.1. Market Drivers
- 4.2. Market Restraints
- 4.3. Porter’s Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. The Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
- 4.4. Industry Value Chain Analysis
- 5. GERMANY TORTILLA MARKET BY PRODUCT TYPE
- 5.1. Introduction
- 5.2. Tostadas
- 5.3. Taco Shells
- 5.4. Corn Tortilla
- 5.5. Flour Tortilla
- 5.6. Tortilla Chips
- 6. GERMANY TORTILLA MARKET BY SOURCE
- 6.1. Introduction
- 6.2. Corn
- 6.3. Wheat
- 7. GERMANY TORTILLA MARKET BY PROCESSING TYPE
- 7.1. Introduction
- 7.2. Fresh
- 7.3. Frozen
- 8. GERMANY TORTILLA MARKET BY DISTRIBUTION CHANNEL
- 8.1. Introduction
- 8.2. Online
- 8.3. Restaurants
- 8.4. Supermarkets
- 8.5. Others
- 9. COMPETITIVE ENVIRONMENT AND ANALYSIS
- 9.1. Major Players and Strategy Analysis
- 9.2. Market Share Analysis
- 9.3. Mergers, Acquisitions, Agreements, and Collaborations
- 9.4. Competitive Dashboard
- 10. COMPANY PROFILES
- 10.1. La Tortilla Factory
- 10.2. Freed Foods
- 10.3. Paulig Group (Santa Maria)
- 10.4. DIJO
- 10.5. GRUMA, S.A.B. de C.V
- 10.6. Komali Tortillas
- 10.7. Tlaxcalli
- 10.8. Mex-Al
- 10.9. Theodor Kattus GmbH
- 10.10. Mestemacher Group
- 10.11. Pepsico
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