North America In-store Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud, and On-premises), By Solution Type, By Application, By Country and Growth Forecast, 2025 - 2032

The North America In-store Analytics Market would witness market growth of 20.8% CAGR during the forecast period (2025-2032).

The US market dominated the North America In-store Analytics Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $5,548.3 million by 2032. The Canada market is experiencing a CAGR of 22% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 21.7% during (2025 - 2032).

In recent years, the landscape of retail and consumer experience has dramatically transformed. The advent of data-driven technologies and the integration of sophisticated analytical tools have reshaped how retailers operate and engage with customers in physical stores. At the heart of this transformation lies in-store analytics, which leverages advanced data analysis and technology to gain insights from customer behaviour and store performance.

This has given rise to this market, a rapidly expanding sector that aims to empower retailers with real-time, actionable data to enhance the shopping experience, optimize store operations, and drive sales. The market encompasses a variety of technologies and applications that track and analyze customer activities in a physical retail environment.

In the United States, a surge in retail sales alongside an explosive rise in eCommerce is catalyzing demand for these analytics. According to the U.S. Census Bureau, national retail sales rose by 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020. More notably, electronic shopping experienced a substantial 35.2% increase in 2020, reaching $888.5 billion. This rapid shift toward digital channels is compelling brick-and-mortar retailers to integrate these analytics solutions to stay competitive. These tools enable retailers to understand customer preferences better, track in-store behaviour, and optimize store layouts, enhancing the overall customer experience and boosting sales performance. Furthermore, in Mexico, the growing diversification of retail formats and rising retail revenue are crucial drivers for these analytics adoption. According to the International Trade Association (ITA), the retail industry in Mexico generated an estimated USD 76 billion in revenue in 2023. Data from the Mexican Retailers’ Association (ANTAD) shows a significant distribution of retail sales across hyperstores (15%), discount stores (11%), convenience stores (7.5%), and a growing 12% share for eCommerce. Thus, the convergence of rising retail sales, digital commerce expansion, and advanced connectivity in the U.S., Mexico, and Canada creates fertile ground for the market.

Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Solution Type, the market is segmented into Shopper Traffic Analysis, Inventory Management, Queue Management, Planogram Compliance, and In-Store Navigation. Based on Application, the market is segmented into Merchandising Analysis, Customer Experience Enhancement, Retail Performance Management, and Loss Prevention and Security. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• RetailNext, Inc.
• Capillary Technologies India Limited
• SAP SE
• Honeywell International, Inc.
• Microsoft Corporation
• Mood Media, LLC
• IBM Corporation
• Johnson Controls International PLC
• Trax Technology Solutions Pte Ltd.
• Zebra Technologies Corporation

North America In-store Analytics Market Report Segmentation

By Deployment

• Cloud
• On-premises

By Solution Type

• Shopper Traffic Analysis
• Inventory Management
• Queue Management
• Planogram Compliance
• In-Store Navigation

By Application

• Merchandising Analysis
• Customer Experience Enhancement
• Retail Performance Management
• Loss Prevention and Security

By Country

• US
• Canada
• Mexico
• Rest of North America