North America Precision Nutrition Market Size, Share & Industry Analysis Report By Technology (Genomics, Metabolomics, Proteomics, Transcriptomics, and Other Technology), By End Use, By Service Type, By Application, By Country and Growth Forecast, 2025 -
Description
The North America Precision Nutrition Market would witness market growth of 15.3% CAGR during the forecast period (2025-2032).
The US market dominated the North America Precision Nutrition Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of USD 5,469 million by 2032. The Canada market is experiencing a CAGR of 18.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 17.3% during (2025 - 2032). The US and Canada led the North America Precision Nutrition Market by Country with a market share of 81% and 10.3% in 2024.
The North American precision nutrition market has grown from academic research in the early 2000s to a major digital health sector, thanks to government programs, OEM innovations, and consumer demand. Some important events are the NIH's $150 million Nutrition for Precision Health program in 2022, the FDA's approval of consumer glucose monitors in 2024, and Nestlé and DSM's investments in personalized nutrition platforms. These changes made precision nutrition a real healthcare strategy that brought together science, policy, and business.
Biomarker tracking is becoming more popular with consumers, research is being used to create real-world solutions, and platform ecosystems that combine diagnostics, supplements, and analytics are becoming more common. Big companies like Abbott, Dexcom, Nestlé, and DSM are building complete ecosystems. Startups like Viome and ZOE, on the other hand, focus on credibility through clinical validation. There is a lot of competition, but it is also collaborative. Partnerships, acquisitions, and following the rules will help precision nutrition grow into a professionalized, technology-enabled, and evidence-based ecosystem.
Service Type Outlook
Based on Service Type, the market is segmented into Personalized Plans & Subscription Services, Genomics & Multi-Omics Analysis Services, Digital Platforms & Solutions, Consultation Services, and Institutional & Wellness Programs. The Personalized Plans & Subscription Services market segment dominated the Canada Precision Nutrition Market by Service Type is expected to grow at a CAGR of 17.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Consultation Services market is anticipated to grow as a CAGR of 19.1 % during the forecast period during (2025 - 2032).
End Use Outlook
Based on End Use, the market is segmented into Healthcare Providers, Direct-to-Consumers, Dietary Supplement Manufacturers, Fitness & Wellness Companies, Research Institutes, and Other End Use. Among various US Precision Nutrition Market by End Use; The Healthcare Providers market achieved a market size of USD $506.3 Million in 2024 and is expected to grow at a CAGR of 13.6 % during the forecast period. The Fitness & Wellness Companies market is predicted to experience a CAGR of 15.5% throughout the forecast period from (2025 - 2032).
Country Outlook
The United States is the leader in the North American precision nutrition market, which started as research and has grown into a mainstream health system. The NIH's $150 million Nutrition for Precision Health project in 2022 gave things a big boost. It used AI, genomics, and microbiome analysis to predict how people would respond to different foods. The rise in chronic disease rates and the use of Food-as-Medicine strategies made people want more personalized solutions. By 2024, FDA-approved glucose monitors for consumers from Abbott and Dexcom made biomarker tracking available to everyone, allowing for real-time changes to diets. AI-integrated apps, personalized supplements, and microbiome-based insights are some of the trends. Companies like Levels, Nutrisense, Viome, Nestlé, and DSM are at the forefront of innovation. The U.S. is still the most advanced precision nutrition market in the world, thanks to research, policy, and corporate investment.
List of Key Companies Profiled
By Technology
The US market dominated the North America Precision Nutrition Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of USD 5,469 million by 2032. The Canada market is experiencing a CAGR of 18.2% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 17.3% during (2025 - 2032). The US and Canada led the North America Precision Nutrition Market by Country with a market share of 81% and 10.3% in 2024.
The North American precision nutrition market has grown from academic research in the early 2000s to a major digital health sector, thanks to government programs, OEM innovations, and consumer demand. Some important events are the NIH's $150 million Nutrition for Precision Health program in 2022, the FDA's approval of consumer glucose monitors in 2024, and Nestlé and DSM's investments in personalized nutrition platforms. These changes made precision nutrition a real healthcare strategy that brought together science, policy, and business.
Biomarker tracking is becoming more popular with consumers, research is being used to create real-world solutions, and platform ecosystems that combine diagnostics, supplements, and analytics are becoming more common. Big companies like Abbott, Dexcom, Nestlé, and DSM are building complete ecosystems. Startups like Viome and ZOE, on the other hand, focus on credibility through clinical validation. There is a lot of competition, but it is also collaborative. Partnerships, acquisitions, and following the rules will help precision nutrition grow into a professionalized, technology-enabled, and evidence-based ecosystem.
Service Type Outlook
Based on Service Type, the market is segmented into Personalized Plans & Subscription Services, Genomics & Multi-Omics Analysis Services, Digital Platforms & Solutions, Consultation Services, and Institutional & Wellness Programs. The Personalized Plans & Subscription Services market segment dominated the Canada Precision Nutrition Market by Service Type is expected to grow at a CAGR of 17.2 % during the forecast period thereby continuing its dominance until 2032. Also, The Consultation Services market is anticipated to grow as a CAGR of 19.1 % during the forecast period during (2025 - 2032).
End Use Outlook
Based on End Use, the market is segmented into Healthcare Providers, Direct-to-Consumers, Dietary Supplement Manufacturers, Fitness & Wellness Companies, Research Institutes, and Other End Use. Among various US Precision Nutrition Market by End Use; The Healthcare Providers market achieved a market size of USD $506.3 Million in 2024 and is expected to grow at a CAGR of 13.6 % during the forecast period. The Fitness & Wellness Companies market is predicted to experience a CAGR of 15.5% throughout the forecast period from (2025 - 2032).
Country Outlook
The United States is the leader in the North American precision nutrition market, which started as research and has grown into a mainstream health system. The NIH's $150 million Nutrition for Precision Health project in 2022 gave things a big boost. It used AI, genomics, and microbiome analysis to predict how people would respond to different foods. The rise in chronic disease rates and the use of Food-as-Medicine strategies made people want more personalized solutions. By 2024, FDA-approved glucose monitors for consumers from Abbott and Dexcom made biomarker tracking available to everyone, allowing for real-time changes to diets. AI-integrated apps, personalized supplements, and microbiome-based insights are some of the trends. Companies like Levels, Nutrisense, Viome, Nestlé, and DSM are at the forefront of innovation. The U.S. is still the most advanced precision nutrition market in the world, thanks to research, policy, and corporate investment.
List of Key Companies Profiled
- Viome Life Sciences, Inc.
- ZOE Limited
- Lifenome Inc.
- Precision Nutrition Inc.
- Prenetics Global Limited
- Decodify Me LLC (SelfDecode)
- 23ANDME HOLDING CO.
- Genesis Healthcare Co.
- AMILI Pte Ltd
- Xcode Life
By Technology
- Genomics
- Metabolomics
- Proteomics
- Transcriptomics
- Other Technology
- Healthcare Providers
- Direct-to-Consumers
- Dietary Supplement Manufacturers
- Fitness & Wellness Companies
- Research Institutes
- Other End Use
- Personalized Plans & Subscription Services
- Genomics & Multi-Omics Analysis Services
- Digital Platforms & Solutions
- Consultation Services
- Institutional & Wellness Programs
- Weight Management
- Disease Management
- General Health & Wellness
- Sports Nutrition
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
151 Pages
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Precision Nutrition Market, by Technology
- 1.4.2 North America Precision Nutrition Market, by End Use
- 1.4.3 North America Precision Nutrition Market, by Service Type
- 1.4.4 North America Precision Nutrition Market, by Application
- 1.4.5 North America Precision Nutrition Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
- Chapter 4. Market Trends – Precision Nutrition Market
- Chapter 5. State of Competition – Precision Nutrition Market
- Chapter 6. Product Life Cycle – Precision Nutrition Market
- Chapter 7. Market Consolidation – Precision Nutrition Market
- Chapter 8. Value Chain Analysis of Precision Nutrition Market
- 8.1 Scientific Research & Raw Data Collection
- 8.2 Biomarker & Algorithm Development
- 8.3 Test Kit & Assay Provisioning
- 8.4 Analysis & Interpretation (Report Generation)
- 8.5 Product & Service Packaging
- 8.6 Regulatory Compliance & Claims Verification
- 8.7 Distribution & Delivery Channels
- 8.8 Consumer Engagement & Feedback Loop
- Chapter 9. Key Customer Criteria – Precision Nutrition Market
- Chapter 10. North America Precision Nutrition Market by Technology
- 10.1 North America Genomics Market by Country
- 10.2 North America Metabolomics Market by Country
- 10.3 North America Proteomics Market by Country
- 10.4 North America Transcriptomics Market by Country
- 10.5 North America Other Technology Market by Country
- Chapter 11. North America Precision Nutrition Market by End Use
- 11.1 North America Healthcare Providers Market by Country
- 11.2 North America Direct-to-Consumers Market by Country
- 11.3 North America Dietary Supplement Manufacturers Market by Country
- 11.4 North America Fitness & Wellness Companies Market by Country
- 11.5 North America Research Institutes Market by Country
- 11.6 North America Other End Use Market by Country
- Chapter 12. North America Precision Nutrition Market by Service Type
- 12.1 North America Personalized Plans & Subscription Services Market by Country
- 12.2 North America Genomics & Multi-Omics Analysis Services Market by Country
- 12.3 North America Digital Platforms & Solutions Market by Country
- 12.4 North America Consultation Services Market by Country
- 12.5 North America Institutional & Wellness Programs Market by Country
- Chapter 13. North America Precision Nutrition Market by Application
- 13.1 North America Weight Management Market by Country
- 13.2 North America Disease Management Market by Country
- 13.3 North America General Health & Wellness Market by Country
- 13.4 North America Sports Nutrition Market by Country
- Chapter 14. North America Precision Nutrition Market by Country
- 14.1 US Precision Nutrition Market
- 14.1.1 US Precision Nutrition Market by Technology
- 14.1.2 US Precision Nutrition Market by End Use
- 14.1.3 US Precision Nutrition Market by Service Type
- 14.1.4 US Precision Nutrition Market by Application
- 14.2 Canada Precision Nutrition Market
- 14.2.1 Canada Precision Nutrition Market by Technology
- 14.2.2 Canada Precision Nutrition Market by End Use
- 14.2.3 Canada Precision Nutrition Market by Service Type
- 14.2.4 Canada Precision Nutrition Market by Application
- 14.3 Mexico Precision Nutrition Market
- 14.3.1 Mexico Precision Nutrition Market by Technology
- 14.3.2 Mexico Precision Nutrition Market by End Use
- 14.3.3 Mexico Precision Nutrition Market by Service Type
- 14.3.4 Mexico Precision Nutrition Market by Application
- 14.4 Rest of North America Precision Nutrition Market
- 14.4.1 Rest of North America Precision Nutrition Market by Technology
- 14.4.2 Rest of North America Precision Nutrition Market by End Use
- 14.4.3 Rest of North America Precision Nutrition Market by Service Type
- 14.4.4 Rest of North America Precision Nutrition Market by Application
- Chapter 15. Company Profiles
- 15.1 Viome Life Sciences, Inc.
- 15.1.1 Company Overview
- 15.1.2 Recent strategies and developments:
- 15.1.2.1 Product Launches and Product Expansions:
- 15.2 ZOE Limited
- 15.2.1 Company Overview
- 15.3 LifeNome Inc.
- 15.3.1 Company Overview
- 15.4 Precision Nutrition Inc.
- 15.4.1 Company Overview
- 15.5 Prenetics Global Limited
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Segmental and Regional Analysis
- 15.5.4 Research & Development Expenses
- 15.6 Decodify Me LLC (SelfDecode)
- 15.6.1 Company Overview
- 15.7 23ANDME HOLDING CO.
- 15.7.1 Company Overview
- 15.7.2 Financial Analysis
- 15.7.3 Regional Analysis
- 15.7.4 Research & Development Expenses
- 15.7.5 Recent strategies and developments:
- 15.7.5.1 Partnerships, Collaborations, and Agreements:
- 15.7.5.2 Product Launches and Product Expansions:
- 15.8 Genesis Healthcare Co.
- 15.8.1 Company Overview
- 15.9 AMILI Pte Ltd
- 15.9.1 Company Overview
- 15.10. Xcode Life
- 15.10.1 Company Overview
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