North America Menstrual Health Apps Market Size, Share & Industry Analysis Report By Platform (Android and iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management), By Country and Growth Forecast, 202

The North America Menstrual Health Apps Market would witness market growth of 19.1% CAGR during the forecast period (2025-2032).

The US market dominated the North America Menstrual Health Apps Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,797.4 million by 2032. The Canada market is experiencing a CAGR of 22% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 20.8% during (2025 - 2032).

North America represents one of the most mature and technologically advanced regions in the menstrual health apps market. With high smartphone penetration, strong digital literacy, and a growing focus on women's health and wellness, the region has become a fertile ground for the adoption and innovation of menstrual health applications. The United States and Canada are at the forefront, driven by a combination of tech-savvy consumers, favorable healthcare infrastructure, and increasing awareness around menstrual and reproductive health.

Menstrual tracking apps in North America are widely used not only by individuals managing their health but also by clinicians and researchers contributing to femtech development and menstrual equity initiatives. A major trend in North America is the growing integration of menstrual health apps into broader digital health ecosystems. Users increasingly expect synchronization with wearable devices like Fitbit, Apple Watch, and Garmin, enabling real-time tracking of metrics such as heart rate, skin temperature, and sleep that correspond to hormonal cycles.

The menstrual health apps market in the United States is one of the most advanced and competitive globally, fueled by widespread digital adoption, strong healthcare consumerism, and an increasingly health-conscious population. American women, particularly millennials and Gen Z, are highly active in personal health tracking and have embraced digital tools that give them more control and insight into their bodies. In this context, menstrual tracking apps have evolved from simple calendars into multifunctional platforms that support users with cycle prediction, fertility planning, hormonal analysis, and mental health monitoring.

The cultural shift toward destigmatizing menstruation and encouraging open dialogue around reproductive health has also contributed to normalizing the use of these apps across social and age groups. Mexico’s menstrual health apps market is gradually gaining traction, supported by a young, digitally connected population and a rising awareness of women’s health needs. Historically, menstruation has been a stigmatized topic in many parts of Mexican society, but that is changing, particularly in urban areas where conversations about reproductive rights and menstrual equity are becoming more open.

This cultural shift is allowing health technology to flourish, with menstrual tracking apps emerging as essential tools for self-awareness and empowerment. Young women, in particular, are driving adoption, viewing these platforms as convenient ways to monitor their cycles, understand bodily changes, and access educational resources that may not be readily available through traditional channels. Canada’s menstrual health apps market is characterized by a strong emphasis on user autonomy, privacy, and health literacy. As one of the most progressive digital health markets in North America, Canada offers a well-connected, health-conscious population that values evidence-based, accessible wellness solutions.

Women across age groups are increasingly using menstrual tracking apps not only for fertility and period monitoring, but also for understanding their broader health cycles and planning lifestyle adjustments accordingly. High levels of public awareness about women's health issues and strong institutional support for digital health innovation create a favorable environment for menstrual health platforms to thrive. Thus, North America leads the menstrual health apps market with advanced technology, high user awareness, and strong demand for personalized, privacy-focused solutions across diverse populations.

Based on Platform, the market is segmented into Android and iOS. Based on Application, the market is segmented into Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Flo Health Inc.
• Maven Clinic Co.
• Willow Blossom Holdco Limited (ELVIE)
• NaturalCycles Nordic AB
• Glow, Inc.
• BioWink GmbH (Clue)
• Awesome Health Inc. (Ava App)
• Feminina Group, Inc. (Gennev)
• Joii Limited
• Fitbit, Inc. (Google LLC)

North America Menstrual Health Apps Market Report Segmentation

By Platform

• Android
• iOS

By Application

• Period Cycle Tracking
• Fertility & Ovulation Management
• Menstrual Health Management

By Country

• US
• Canada
• Mexico
• Rest of North America