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North America Location Analytics Market Size, Share & Trends Analysis Report By Component, By Location Type (Outdoor and Indoor), By Deployment (On-Premises and Cloud), By Industry Vertical, By Application, By Country and Growth Forecast, 2024 - 2031

Publisher Knowledge Based Value (KBV) Research
Published Apr 02, 2025
Length 162 Pages
SKU # KBV19948205

Description

The North America Location Analytics Market would witness market growth of 13.4% CAGR during the forecast period (2024-2031).

The US market dominated the North America Location Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,327.3 million by 2031. The Canada market is experiencing a CAGR of 15.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.9% during (2024 - 2031).

These analytics is collecting, analyzing, and visualizing geographic or spatial data to derive meaningful insights for decision-making. It integrates geospatial data with business intelligence (BI), allowing organizations to understand patterns, relationships, and trends based on location-based factors. Businesses, governments, and industries across various sectors leverage these analytics to enhance operational efficiency, optimize resources, improve customer engagement, and make data-driven strategic decisions.

At its core, these analytics is powered by Geographic Information Systems (GIS), GPS tracking, IoT sensors, AI-driven predictive analytics, and real-time data processing. This technology enables companies to map and analyze customer behavior, track assets, optimize logistics, and enhance security measures. From predicting foot traffic in retail stores to improving urban infrastructure and emergency response, these analytics has become essential in modern data-driven decision-making.

Across the region, businesses and policymakers are leveraging geospatial intelligence to enhance security, optimize logistics, improve urban planning, and support economic growth. With AI-powered mapping solutions, IoT sensors, and real-time data analytics, industries in North America are transforming the way they operate. Smart city projects, intelligent transportation systems, and location-based services fuel regional demand, making location analytics an indispensable tool in both the public and private sectors. In the United States, the adoption of location analytics in government and defense is rapidly increasing. Agencies such as the National Geospatial-Intelligence Agency (NGA) and the Department of Homeland Security (DHS) are deploying real-time satellite monitoring, AI-driven threat detection, and predictive geospatial modeling to enhance national security and disaster response efforts. For instance, during the California wildfires, authorities used real-time geospatial analytics to track fire spread and coordinate evacuations, improving emergency response times. Additionally, major metropolitan areas like New York City and Los Angeles have integrated location-based intelligence into their smart city frameworks, using real-time traffic monitoring and environmental data to improve urban mobility, reduce emissions, and enhance public safety. Hence, North America’s continued investments in spatial intelligence, digital mapping, and cloud-based geospatial platforms solidify its position as a global leader in location-based services.

Based on Component, the market is segmented into Solution (Reporting & Visualization, Thematic Mapping & Spatial Analysis, Geocoding & Reverse Geocoding, Data Integration & ETL, and Other Solution Type) and Services (Consulting, Implementation, and Support & Maintenance). Based on Location Type, the market is segmented into Outdoor and Indoor. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Industry Vertical, the market is segmented into Retail, Healthcare, Transportation & Logistics, BFSI, IT & Telecommunications, Manufacturing, and Other Industry Vertical. Based on Application, the market is segmented into Risk Assessment & Mitigation, Customer Experience Management, Sales & Marketing Optimization, Supply Chain Management, Disaster & Emergency Response Management, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • IBM Corporation
  • SAP SE
  • Microsoft Corporation
  • Oracle Corporation
  • SAS Institute, Inc.
  • Google LLC (Alphabet Inc.)
  • Hewlett Packard Enterprise Company
  • Cisco Systems, Inc.
  • Esri, Inc.
  • Zebra Technologies Corporation
North America Location Analytics Market Report Segmentation

By Component
  • Solution
  • Reporting & Visualization
  • Thematic Mapping & Spatial Analysis
  • Geocoding & Reverse Geocoding
  • Data Integration & ETL
  • Other Solution Type
  • Services
  • Consulting
  • Implementation
  • Support & Maintenance
By Location Type
  • Outdoor
  • Indoor
By Deployment
  • On-Premises
  • Cloud
By Industry Vertical
  • Retail
  • Healthcare
  • Transportation & Logistics
  • BFSI
  • IT & Telecommunications
  • Manufacturing
  • Other Industry Vertical
By Application
  • Risk Assessment & Mitigation
  • Customer Experience Management
  • Sales & Marketing Optimization
  • Supply Chain Management
  • Disaster & Emergency Response Management
  • Other Application
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

162 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Location Analytics Market, by Component
1.4.2 North America Location Analytics Market, by Location Type
1.4.3 North America Location Analytics Market, by Deployment
1.4.4 North America Location Analytics Market, by Industry Vertical
1.4.5 North America Location Analytics Market, by Application
1.4.6 North America Location Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Share Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Location Analytics Market
4.3 Porter Five Forces Analysis
Chapter 5. North America Location Analytics Market by Component
5.1 North America Solution Market by Region
5.2 North America Location Analytics Market by Solution Type
5.2.1 North America Reporting & Visualization Market by Country
5.2.2 North America Thematic Mapping & Spatial Analysis Market by Country
5.2.3 North America Geocoding & Reverse Geocoding Market by Country
5.2.4 North America Data Integration & ETL Market by Country
5.2.5 North America Other Solution Type Market by Country
5.3 North America Services Market by Region
5.4 North America Location Analytics Market by Services Type
5.4.1 North America Consulting Market by Country
5.4.2 North America Implementation Market by Country
5.4.3 North America Support & Maintenance Market by Country
Chapter 6. North America Location Analytics Market by Location Type
6.1 North America Outdoor Market by Region
6.2 North America Indoor Market by Region
Chapter 7. North America Location Analytics Market by Deployment
7.1 North America On-Premises Market by Country
7.2 North America Cloud Market by Country
Chapter 8. North America Location Analytics Market by Industry Vertical
8.1 North America Retail Market by Country
8.2 North America Healthcare Market by Country
8.3 North America Transportation & Logistics Market by Country
8.4 North America BFSI Market by Country
8.5 North America IT & Telecommunications Market by Country
8.6 North America Manufacturing Market by Country
8.7 North America Other Industry Vertical Market by Country
Chapter 9. North America Location Analytics Market by Application
9.1 North America Risk Assessment & Mitigation Market by Country
9.2 North America Customer Experience Management Market by Country
9.3 North America Sales & Marketing Optimization Market by Country
9.4 North America Supply Chain Management Market by Country
9.5 North America Disaster & Emergency Response Management Market by Country
9.6 North America Other Application Market by Country
Chapter 10. North America Location Analytics Market by Country
10.1 US Location Analytics Market
10.1.1 US Location Analytics Market by Component
10.1.1.1 US Location Analytics Market by Solution Type
10.1.1.2 US Location Analytics Market by Services Type
10.1.2 US Location Analytics Market by Location Type
10.1.3 US Location Analytics Market by Deployment
10.1.4 US Location Analytics Market by Industry Vertical
10.1.5 US Location Analytics Market by Application
10.2 Canada Location Analytics Market
10.2.1 Canada Location Analytics Market by Component
10.2.1.1 Canada Location Analytics Market by Solution Type
10.2.1.2 Canada Location Analytics Market by Services Type
10.2.2 Canada Location Analytics Market by Location Type
10.2.3 Canada Location Analytics Market by Deployment
10.2.4 Canada Location Analytics Market by Industry Vertical
10.2.5 Canada Location Analytics Market by Application
10.3 Mexico Location Analytics Market
10.3.1 Mexico Location Analytics Market by Component
10.3.1.1 Mexico Location Analytics Market by Solution Type
10.3.1.2 Mexico Location Analytics Market by Services Type
10.3.2 Mexico Location Analytics Market by Location Type
10.3.3 Mexico Location Analytics Market by Deployment
10.3.4 Mexico Location Analytics Market by Industry Vertical
10.3.5 Mexico Location Analytics Market by Application
10.4 Rest of North America Location Analytics Market
10.4.1 Rest of North America Location Analytics Market by Component
10.4.1.1 Rest of North America Location Analytics Market by Solution Type
10.4.1.2 Rest of North America Location Analytics Market by Services Type
10.4.2 Rest of North America Location Analytics Market by Location Type
10.4.3 Rest of North America Location Analytics Market by Deployment
10.4.4 Rest of North America Location Analytics Market by Industry Vertical
10.4.5 Rest of North America Location Analytics Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 SWOT Analysis
11.3 SAP SE
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional Analysis
11.3.4 Research & Development Expense
11.3.5 SWOT Analysis
11.4 Oracle Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 SAS Institute, Inc.
11.5.1 Company Overview
11.5.2 SWOT Analysis
11.6 Google LLC (Alphabet Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.6 SWOT Analysis
11.7 Hewlett Packard Enterprise Company
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 SWOT Analysis
11.8 Cisco Systems, Inc.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expense
11.8.5 SWOT Analysis
11.9 Esri, Inc.
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.2.2 Product Launches and Product Expansions:
11.9.3 SWOT Analysis
11.10. Zebra Technologies Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis

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