North America Location Analytics Market Size, Share & Trends Analysis Report By Component, By Location Type (Outdoor and Indoor), By Deployment (On-Premises and Cloud), By Industry Vertical, By Application, By Country and Growth Forecast, 2024 - 2031

The North America Location Analytics Market would witness market growth of 13.4% CAGR during the forecast period (2024-2031).

The US market dominated the North America Location Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,327.3 million by 2031. The Canada market is experiencing a CAGR of 15.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.9% during (2024 - 2031).

These analytics is collecting, analyzing, and visualizing geographic or spatial data to derive meaningful insights for decision-making. It integrates geospatial data with business intelligence (BI), allowing organizations to understand patterns, relationships, and trends based on location-based factors. Businesses, governments, and industries across various sectors leverage these analytics to enhance operational efficiency, optimize resources, improve customer engagement, and make data-driven strategic decisions.

At its core, these analytics is powered by Geographic Information Systems (GIS), GPS tracking, IoT sensors, AI-driven predictive analytics, and real-time data processing. This technology enables companies to map and analyze customer behavior, track assets, optimize logistics, and enhance security measures. From predicting foot traffic in retail stores to improving urban infrastructure and emergency response, these analytics has become essential in modern data-driven decision-making.

Across the region, businesses and policymakers are leveraging geospatial intelligence to enhance security, optimize logistics, improve urban planning, and support economic growth. With AI-powered mapping solutions, IoT sensors, and real-time data analytics, industries in North America are transforming the way they operate. Smart city projects, intelligent transportation systems, and location-based services fuel regional demand, making location analytics an indispensable tool in both the public and private sectors. In the United States, the adoption of location analytics in government and defense is rapidly increasing. Agencies such as the National Geospatial-Intelligence Agency (NGA) and the Department of Homeland Security (DHS) are deploying real-time satellite monitoring, AI-driven threat detection, and predictive geospatial modeling to enhance national security and disaster response efforts. For instance, during the California wildfires, authorities used real-time geospatial analytics to track fire spread and coordinate evacuations, improving emergency response times. Additionally, major metropolitan areas like New York City and Los Angeles have integrated location-based intelligence into their smart city frameworks, using real-time traffic monitoring and environmental data to improve urban mobility, reduce emissions, and enhance public safety. Hence, North America’s continued investments in spatial intelligence, digital mapping, and cloud-based geospatial platforms solidify its position as a global leader in location-based services.

Based on Component, the market is segmented into Solution (Reporting & Visualization, Thematic Mapping & Spatial Analysis, Geocoding & Reverse Geocoding, Data Integration & ETL, and Other Solution Type) and Services (Consulting, Implementation, and Support & Maintenance). Based on Location Type, the market is segmented into Outdoor and Indoor. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Industry Vertical, the market is segmented into Retail, Healthcare, Transportation & Logistics, BFSI, IT & Telecommunications, Manufacturing, and Other Industry Vertical. Based on Application, the market is segmented into Risk Assessment & Mitigation, Customer Experience Management, Sales & Marketing Optimization, Supply Chain Management, Disaster & Emergency Response Management, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• IBM Corporation
• SAP SE
• Microsoft Corporation
• Oracle Corporation
• SAS Institute, Inc.
• Google LLC (Alphabet Inc.)
• Hewlett Packard Enterprise Company
• Cisco Systems, Inc.
• Esri, Inc.
• Zebra Technologies Corporation

North America Location Analytics Market Report Segmentation

By Component

• Solution
• Reporting & Visualization
• Thematic Mapping & Spatial Analysis
• Geocoding & Reverse Geocoding
• Data Integration & ETL
• Other Solution Type
• Services
• Consulting
• Implementation
• Support & Maintenance

By Location Type

• Outdoor
• Indoor

By Deployment

• On-Premises
• Cloud

By Industry Vertical

• Retail
• Healthcare
• Transportation & Logistics
• BFSI
• IT & Telecommunications
• Manufacturing
• Other Industry Vertical

By Application

• Risk Assessment & Mitigation
• Customer Experience Management
• Sales & Marketing Optimization
• Supply Chain Management
• Disaster & Emergency Response Management
• Other Application

By Country

• US
• Canada
• Mexico
• Rest of North America