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North America Digital Advertising Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By Platform, By Format (Video, Image, Text, and Others), By Type, By End-user, By Country and Growth Forecast, 2023 - 2030

Publisher Knowledge Based Value (KBV) Research
Published Jan 12, 2024
Length 152 Pages
SKU # KBV18448344

Description

North America Digital Advertising Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By Platform, By Format (Video, Image, Text, and Others), By Type, By End-user, By Country and Growth Forecast, 2023 - 2030


The North America Digital Advertising Market would witness market growth of 13.6% CAGR during the forecast period (2023-2030).

Driving traffic to websites is a fundamental use of digital advertising. Whether through search engine advertising, display ads, or social media promotion, businesses aim to direct users to their online properties. Increased website traffic enhances visibility and provides opportunities for engagement, lead generation, and conversion. Advertisers often employ search engine optimization (SEO) and the advertising strategies to maximize website visibility. It is an effective means of promoting events, whether they are virtual or physical. Tailored utilization of social media platforms, email marketing campaigns, and display ads can effectively stimulate attendance and raise awareness.

The targeted nature of these advertising ensures that event promotions reach relevant audiences, maximizing the impact of promotional efforts. It provides a platform for showcasing new products and promoting special offers or promotions. Video content has evolved into a powerful medium for product introductions, allowing businesses to illustrate features and benefits engagingly. Targeted campaigns ensure that promotional messages reach audiences likely interested in the specific products or offers.

As per the International Trade Administration (ITA), the US automotive industry is one of the world's largest. In 2020, the United States sold 14.5 million light vehicles. The United States is the world's second-largest vehicle sales and production region. E-commerce platforms in Canada serve as key channels for these advertising. According to the ITA, in 2022, there were more than 27 million e-commerce users in Canada, or 75% of the population. This percentage is anticipated to reach 77.6% by 2025. Retail eCommerce sales in Canada are rising due to increased online shoppers. E-commerce sales were estimated to be around US$2.34 billion in March 2022. Therefore, the factors mentioned above will drive the regional market growth.

The US market dominated the North America Digital Advertising Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $243,243.1 million by 2030. The Canada market is experiencing a CAGR of 16.2% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 15.2% during (2023 - 2030).

Based on Offering, the market is segmented into Solution, and Services. Based on Platform, the market is segmented into Smartphone, Computer, and Others. Based on Format, the market is segmented into Video, Image, Text, and Others. Based on Type, the market is segmented into Search Advertising, Banner Advertising, Video Advertising, Social Media Advertising, Native Advertising, and Interstitial Advertising. Based on End-user, the market is segmented into Retail, Automotive, Consumer Electronics, Healthcare & Lifesciences, Media & Entertainment, BFSI, Education, IT & Telecommunication, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Adobe, Inc.
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Baidu, Inc.
  • ByteDance Ltd.
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Meta Platforms, Inc. (Meta)
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Verizon Communications, Inc.
  • X Corp. (Twitter, Inc.)
North America Digital Advertising Market Report Segmentation

By Offering
  • Solution
  • Services
By Platform
  • Smartphone
  • Computer
  • Others
By Format
  • Video
  • Image
  • Text
  • Others
By Type
  • Search Advertising
  • Banner Advertising
  • Video Advertising
  • Social Media Advertising
  • Native Advertising
  • Interstitial Advertising
By End-user
  • Retail
  • Automotive
  • Consumer Electronics
  • Healthcare & Lifesciences
  • Media & Entertainment
  • BFSI
  • Education
  • IT & Telecommunication
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

152 Pages
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Digital Advertising Market, by Offering
1.4.2 North America Digital Advertising Market, by Platform
1.4.3 North America Digital Advertising Market, by Format
1.4.4 North America Digital Advertising Market, by Type
1.4.5 North America Digital Advertising Market, by End-user
1.4.6 North America Digital Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Jan – 2023, May) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. North America Digital Advertising Market by Offering
5.1 North America Solution Market by Region
5.2 North America Services Market by Region
Chapter 6. North America Digital Advertising Market by Platform
6.1 North America Smartphone Market by Country
6.2 North America Computer Market by Country
6.3 North America Others Market by Country
Chapter 7. North America Digital Advertising Market by Format
7.1 North America Video Market by Country
7.2 North America Image Market by Country
7.3 North America Text Market by Country
7.4 North America Others Market by Country
Chapter 8. North America Digital Advertising Market by Type
8.1 North America Search Advertising Market by Country
8.2 North America Banner Advertising Market by Country
8.3 North America Video Advertising Market by Country
8.4 North America Social Media Advertising Market by Country
8.5 North America Native Advertising Market by Country
8.6 North America Interstitial Advertising Market by Country
Chapter 9. North America Digital Advertising Market by End-user
9.1 North America Retail Market by Country
9.2 North America Automotive Market by Country
9.3 North America Consumer Electronics Market by Country
9.4 North America Healthcare & Lifesciences Market by Country
9.5 North America Media & Entertainment Market by Country
9.6 North America BFSI Market by Country
9.7 North America Education Market by Country
9.8 North America IT & Telecommunication Market by Country
9.9 North America Others Market by Country
Chapter 10. North America Digital Advertising Market by Country
10.1 US Digital Advertising Market
10.1.1 US Digital Advertising Market by Offering
10.1.2 US Digital Advertising Market by Platform
10.1.3 US Digital Advertising Market by Format
10.1.4 US Digital Advertising Market by Type
10.1.5 US Digital Advertising Market by End-user
10.2 Canada Digital Advertising Market
10.2.1 Canada Digital Advertising Market by Offering
10.2.2 Canada Digital Advertising Market by Platform
10.2.3 Canada Digital Advertising Market by Format
10.2.4 Canada Digital Advertising Market by Type
10.2.5 Canada Digital Advertising Market by End-user
10.3 Mexico Digital Advertising Market
10.3.1 Mexico Digital Advertising Market by Offering
10.3.2 Mexico Digital Advertising Market by Platform
10.3.3 Mexico Digital Advertising Market by Format
10.3.4 Mexico Digital Advertising Market by Type
10.3.5 Mexico Digital Advertising Market by End-user
10.4 Rest of North America Digital Advertising Market
10.4.1 Rest of North America Digital Advertising Market by Offering
10.4.2 Rest of North America Digital Advertising Market by Platform
10.4.3 Rest of North America Digital Advertising Market by Format
10.4.4 Rest of North America Digital Advertising Market by Type
10.4.5 Rest of North America Digital Advertising Market by End-user
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Product Launches and Product Expansions:
11.1.5.2 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Partnerships, Collaborations, and Agreements:
11.2.4.2 Product Launches and Product Expansions:
11.2.5 SWOT Analysis
11.3 Baidu, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental Analysis
11.3.4 Research & Development Expenses
11.3.5 SWOT Analysis
11.4 ByteDance Ltd.
11.4.1 Company Overview
11.4.2 SWOT Analysis
11.5 Publicis Groupe (Epsilon Data Management, LLC)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 SWOT Analysis
11.6 Meta Platforms, Inc. (Meta)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segment and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.6 SWOT Analysis
11.7 Microsoft Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Google LLC (Alphabet Inc.)
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.6 SWOT Analysis
11.9 Verizon Communications, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.5 SWOT Analysis
11.10. X Corp. (Twitter, Inc.)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expense
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:

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