North America Account-based Marketing Market Size, Share & Trends Analysis Report By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Account Type, By End-use, By Country and Growth Forecast, 2025 - 2032

The North America Account-based Marketing Market would witness market growth of 16.7% CAGR during the forecast period (2025-2032).

The US market dominated the North America Account-based Marketing Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,171.2 million by 2032. The Canada market is experiencing a CAGR of 18.9% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 18.2% during (2025 - 2032).

This marketing is a highly focused business marketing strategy that aligns sales and marketing efforts to target specific high-value accounts. Unlike traditional marketing methods, which often take a broad and generalized approach, ABM leverages personalized communication and tailored campaigns to engage key stakeholders within targeted accounts.

This precision-driven marketing approach is gaining significant traction across industries, primarily in the B2B sector, where businesses aim to establish long-term relationships with high-value customers. The rise of digital transformation, artificial intelligence (AI), data analytics, and automation tools has further accelerated the adoption of ABM strategies, enabling businesses to optimize their marketing campaigns with greater accuracy.

The U.S. entertainment industry continues to experience robust growth, with the combined theatrical and home/mobile entertainment industry reaching $36.8 billion in 2021, marking a 14% increase compared to 2020, according to the Motion Picture Association’s THEME report. Additionally, global streaming subscriptions surpassed one billion in 2020 and grew by another 14% in 2021, reaching 1.3 billion. This surge in digital content consumption is transforming marketing strategies in the media, entertainment, and OTT (over-the-top) streaming sectors, where companies leverage ABM to drive subscriber growth, increase engagement, and optimize targeted advertising. Telecom companies in Mexico are adopting ABM to enhance B2B relationships, optimize customer acquisition strategies, and drive digital transformation. With increasing competition among mobile network providers, broadband service companies, and content delivery platforms, targeted marketing campaigns are crucial for differentiating services and offering personalized telecom solutions. Additionally, integrating 5G technology, IoT (Internet of Things), and cloud-based telecom services creates opportunities for ABM-driven marketing strategies to engage enterprise clients and decision-makers in the telecom sector effectively. Thus, the growth of entertainment and streaming services in the USA, telecommunications expansion in Mexico, and healthcare investments in Canada are collectively fuelling the demand for ABM strategies.

Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Account Type, the market is segmented into Strategic account-based Marketing, Programmatic Account-based Marketing, and Account-based Marketing Lite. Based on End-use, the market is segmented into BFSI, Media, Telecommunications, & IT, Healthcare & Life Sciences, Retail & E-commerce, Government & Public Sector, Automotive & Manufacturing, and Other End-use. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Adobe, Inc.
• Demandbase, Inc.
• HubSpot, Inc.
• Oracle Corporation
• SAP SE
• Salesforce, Inc.
• 6sense
• Headley Media Ltd.
• Terminus Software, Inc.
• Fypion

North America Account-based Marketing Market Report Segmentation

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Account Type

• Strategic account-based Marketing
• Programmatic Account-based Marketing
• Account-based Marketing Lite

By End-use

• BFSI
• Media, Telecommunications, & IT
• Healthcare & Life Sciences
• Retail & E-commerce
• Government & Public Sector
• Automotive & Manufacturing
• Other End-use

By Country

• US
• Canada
• Mexico
• Rest of North America