Global Rice Noodles Market Size, Share & Trends Analysis Report By Cooking Method (Conventional and Instant), By Distribution Channel, By Product, By Application, By Regional Outlook and Forecast, 2025 - 2032

The Global Rice Noodles Market size is expected to reach $11.67 billion by 2032, rising at a market growth of 8.3% CAGR during the forecast period.

The Asia Pacific segment recorded 60% revenue share in the market in 2024. The deep-rooted culinary traditions and widespread consumption of rice-based products in countries such as China, Vietnam, Thailand, and Indonesia primarily drive this. Rice noodles are a staple in many Asian diets, incorporated in regional dishes such as pho, pad Thai, and laksa.

The growing consumer awareness of food allergies and intolerances significantly drives the demand for gluten-free and allergen-friendly food products. As more people adopt gluten-free diets due to health concerns such as celiac disease or gluten sensitivity, rice noodles have emerged as a versatile and safe alternative to traditional wheat-based noodles. Hence, these factors are transforming rice noodles from a niche product to a mainstream food item, further fuelling the demand for rice noodles globally.

Additionally, The global shift towards diverse and exotic food experiences has significantly contributed to the rise of Asian cuisine, particularly in Western and emerging markets. Rice noodles, a staple in many Asian dishes, are now becoming popular in various international culinary traditions. As consumers worldwide seek new flavours and dining experiences, Asian food products are increasingly featured in supermarkets, restaurants, and online food platforms. Therefore, as this trend continues, the market is poised for continued growth, driven by the expanding popularity of Asian cuisine and the changing global food landscape.

However, One of the significant challenges the market faces is their limited shelf life and susceptibility to spoilage, particularly in humid and high-moisture environments. Rice noodles are highly prone to absorbing moisture, which can lead to bacterial growth, mold formation, and spoilage, especially in tropical and subtropical regions with high humidity levels. This is a major concern for manufacturers, distributors, and retailers, as rice noodles can lose their freshness and quality much faster than other noodles. Thus, limited shelf life and susceptibility to spoilage in humid conditions hinder the market's growth.

Cooking Method Outlook

On the basis of cooking method, the market is classified into instant and conventional. The instant segment recorded 35% revenue share in the market in 2024. The increasing demand for quick and convenient meal options fuels this. Instant rice noodles are especially popular among busy professionals, students, and travellers due to their ease of preparation and minimal cooking time. Packaged with flavouring sauces or seasonings, these noodles are a go-to solution for consumers seeking fast, satisfying meals.

Distribution Channel Outlook

By distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, and online. The online segment garnered 21% revenue share in the market in 2024. This is driven by the growing adoption of e-commerce platforms and changing consumer shopping behaviour. Busy lifestyles, the convenience of home delivery, and a wide range of product options have encouraged more consumers to purchase online. Furthermore, online platforms often feature customer reviews, detailed product descriptions, and competitive pricing, which enhance the shopping experience.

Product Outlook

Based on product, the market is characterized into vermicelli rice noodles, rice stick noodles, wide rice noodles, and others. The vermicelli rice noodles segment procured 30% revenue share in the market in 2024. This is driven by their use in light, refreshing dishes such as salads, spring rolls, and soups. These thin, delicate noodles are appreciated for their quick cooking time and smooth texture. Popular in Southeast Asian cuisine, vermicelli rice noodles have become a household staple and are also widely featured in restaurant offerings.

Application Outlook

Based on application, the market is segmented into household and restaurant. The household segment acquired 28% revenue share in the market in 2024. Consumers are incorporating rice noodles into their diets due to their gluten-free properties and versatility in meal preparation. The availability of a wide range of packaged rice noodle products in supermarkets, online platforms, and convenience stores has made it easier for individuals and families to prepare Asian-inspired dishes at home.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed 19% revenue share in the market in 2024. Consumers in countries like the U.S. and Canada are becoming more health-conscious, leading to a surge in the consumption of rice noodles as they are seen as a healthier substitute for wheat-based pasta. The presence of a diverse and multicultural population has also played a crucial role in driving interest in international and ethnic food products.

Recent Strategies Deployed in the Market

• Mar-2025: Lotus Foods Inc. unveiled Organic Wide White Rice Ramen, a gluten-free, never-fried noodle made from a single ingredient—organic white rice. This innovative product offers a clean-label alternative to conventional ramen, reflecting growing consumer demand for healthier, premium, and sustainable rice-based noodle options.
• Apr-2024: Nasoya Foods USA, LLC unveiled Plantspired Plant-Based Chick'n in Kung Pao and Bee-Free Honey Garlic flavors. This new offering features high-protein, non-GMO, Asian-inspired meat alternatives with authentic taste and texture. Ready in minutes, it expands Nasoya’s plant-based line, promoting sustainable, convenient, and flavorful eating. Available at Albertsons and Meijer.
• Apr-2024: Unilever PLC unveiled microwaveable rice and pasta cups, targeting busy professionals. The cups come in flavors like Three Cheese Mushroom Risotto, Chicken Flavored Fried Rice, and Teriyaki Noodles. The product is designed for quick, nutritious meals with up to 9 grams of protein, catering to on-the-go consumers.
• Jan-2024: McCormick & Company, Inc. unveiled Flavor Maker Seasonings, a versatile new line of 15 blends designed to enhance meals quickly and easily. Ideal as both toppings and cooking ingredients, the blends cater to various dishes like ramen, pasta, and tacos, bringing fun and flavor to everyday home cooking.
• Oct-2021: Nissin Foods Holdings Co., Ltd. unveiled Cup Noodles Stir Fry Rice With Noodles, combining stir fry-style noodles with rice and Asian flavors. Available in varieties like Japanese Teriyaki Chicken, Korean Spicy Beef, and Thai Yellow Curry, the product meets the demand for carb-on-carb meals and is available at select Walmart stores.

List of Key Companies Profiled

• Thai President Foods Plc
• Toyo Suisan Kaisha, Ltd.
• Nissin Foods Holdings Co., Ltd.
• McCormick & Company, Inc.
• Lotus Foods Inc.
• NONGSHIM AMERICA, INC.
• Nasoya Foods USA, LLC
• CJ CheilJedang Corporation (Annie Chun’s, Inc.)
• Roland Foods LLC (Vestar Capital Partners)
• Unilever PLC

Global Rice Noodles Market Report Segmentation

By Cooking Method

• Conventional
• Instant

By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online

By Product

• Rice Stick Noodles
• Vermicelli Rice Noodles
• Wide Rice Noodles
• Other Product

By Application

• Restaurant
• Household

By Geography

• North America

US

Canada

Mexico

Rest of North America

• Europe

Germany

UK

France

Russia

Spain

Italy

Rest of Europe

• Asia Pacific

China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific

• LAMEA

Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA