Global Off-highway Electric Vehicles Market Size, Share & Trends Analysis Report By Propulsion (Battery Electric Vehicle (BEV) and Hybrid Electric Vehicle (HEV)), By Application, By Battery Type, By Regional Outlook and Forecast, 2025 - 2032

The Global Off-highway Electric Vehicles Market size is expected to reach $32.93 billion by 2032, rising at a market growth of 21.3% CAGR during the forecast period.

The Europe segment recorded 34% revenue share in the market in 2024. The region’s strong emphasis on sustainability, stringent emission regulations, and government incentives for electrification have significantly contributed to this growth. European countries, including Germany, France, and the Netherlands, have been at the forefront of adopting electric construction, agricultural, and mining equipment.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2025, Komatsu Ltd. unveiled a new autonomous electric underwater bulldozer, designed for submerged construction and dredging. This innovative machine enhances underwater operations with zero emissions and remote control capabilities. It aims to improve efficiency and safety in marine environments, advancing sustainable construction technology for underwater infrastructure projects. Additionally, In September, 2024, Volvo Construction Equipment AB unveiled a new FH Electric truck capable of traveling up to 600 km on a single charge, enabling zero-emission long-distance transport. This advancement allows transport companies to operate electric trucks on interregional and long-distance routes, driving a full working day without recharging.

KBV Cardinal Matrix - Off-highway Electric Vehicles Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; Caterpillar, Inc. and Deere & Company are the forerunners in the Off-highway Electric Vehicles Market. In February, 2023, Deere & Company unveiled new E-Drive and E-Power machines, expanding its equipment lineup with advanced electric and hybrid options. These innovations enhance efficiency, sustainability, and performance, offering customers more choices for eco-friendly operations. The latest models reflect Deere’s commitment to cutting-edge technology and reducing environmental impact in construction and agriculture. Companies such as Volvo Construction Equipment AB, Komatsu Ltd., and CNH Industrial N.V. are some of the key innovators in Off-highway Electric Vehicles Market.

Source: KBV Reseaarch and Secondary Research Analysis

Driving and Restraining Factors

Drivers

Growing Demand for Sustainable and Eco-friendly Equipment

• Increasing Stringent Emission Regulations Driving the Adoption of Off-highway Electric Vehicles
• Rising Investments in Green Construction and Sustainable Infrastructure Development Projects

Restraints

High Initial Investment and Capital Costs Associated with Off-highway Electric Vehicles

• Limited Availability of Charging Infrastructure in Remote and Off-grid Locations

Opportunities

Government Incentives and Subsidies Supporting the Adoption of Electric Off-highway Vehicles

• Growing Demand for Electrification in Smart Agriculture

Challenges

Performance Constraints in High-load and Rugged Terrain Applications

• Challenges in Retrofitting Existing Fleets and Infrastructure to Support Electrification

Market Growth Factors

The increasing awareness of climate change and the need for sustainable development are pushing industries to adopt eco-friendly equipment, including off-highway electric vehicles (OHEVs). Traditional diesel-powered machinery contributes significantly to greenhouse gas (GHG) emissions, air pollution, and noise pollution. In contrast, electric alternatives offer a cleaner and quieter operational environment, aligning with global sustainability initiatives. Hence, the growing demand for sustainable and eco-friendly equipment propels the market's growth.

Additionally, Governments worldwide are implementing stricter emission regulations to curb construction, mining, and agriculture pollution, which has historically relied on diesel-powered machinery. Regulations such as the European Union’s Stage V emission standards and the U.S. EPA Tier 4 Final standards impose stringent limits on nitrogen oxides (NOx), particulate matter (PM), and carbon emissions. In conclusion, increasing stringent emission regulations drive the adoption of off-highway electric vehicles.

Market Restraining Factors

However, one of the biggest barriers to adopting OHEVs is their high upfront cost. The purchase price of an electric construction or agricultural vehicle is significantly higher than that of a diesel-powered counterpart due to the high cost of battery technology and advanced electric drivetrains. Batteries constitute a substantial portion of an electric vehicle’s total cost, and while prices are gradually decreasing, they remain a financial burden for many businesses. In conclusion, the high initial investment and capital costs associated with off-highway electric vehicles impede the market's growth.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.

Propulsion Outlook

Based on propulsion, the market is characterized into battery electric vehicle (BEV) and hybrid electric vehicle (HEV). The hybrid electric vehicle (HEV) segment procured 48% revenue share in the market in 2024. The demand for hybrid solutions has been driven by the need for fuel efficiency, reduced emissions, and enhanced operational flexibility. HEVs provide an optimal balance between conventional and electric power, making them suitable for heavy-duty applications where continuous power supply is essential.

Application Outlook

By application, the market is divided into construction, agriculture, and mining. The construction segment garnered 23% revenue share in the market in 2024. The growing focus on reducing carbon emissions and enhancing operational efficiency on construction sites has led to a surge in demand for electric excavators, loaders, and dump trucks. Construction companies are increasingly adopting electric vehicles to meet regulatory compliance, lower maintenance costs, and improve productivity.

Battery Type Outlook

On the basis of battery type, the market is classified into li-ion and lead-acid. The lead-acid segment recorded 39% revenue share in the market in 2024. Lead-acid batteries are widely used for their cost-effectiveness, reliability, and ability to deliver consistent power for various industrial applications. These batteries are particularly favoured in applications where affordability and robustness are prioritized over high energy density.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment witnessed 27% revenue share in the market in 2024. Rapid industrialization, growing construction activities, and increasing adoption of electric machinery in agriculture have driven demand for off-highway electric vehicles in countries such as China, India, and Japan. Government initiatives promoting sustainable infrastructure development and electrification of industrial equipment have further supported market growth.

Market Competition and Attributes

Off-highway Electric Vehicles Market becomes more fragmented and driven by regional manufacturers and startups. Innovation, cost-efficiency, and sustainability play critical roles as smaller players strive to gain market share. The absence of dominant firms opens opportunities for niche solutions, partnerships, and technological advancements, creating a dynamic and evolving competitive landscape.

Off-highway Electric Vehicles Market Coverage:

Report Attribute Details

Market size value in 2024 USD 7.36 Billion

Market size forecast in 2032 USD 32.93 Billion

Base Year 2024

Historical period 2021 to 2023

Forecast Period 2025 to 2032

Revenue Growth Rate CAGR of 21.3% from 2025 to 2032

Number of Pages 260

Tables 332

Report Coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives

Segments Covered Propulsion, Application, Battery Type, Region

Country Scope

North America (US, Canada, Mexico, and Rest of North America)

• Europe (Germany, UK, France, Russia, Netherlands, Italy, and Rest of Europe)
• Asia Pacific (Japan, China, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific)
• LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)

Companies Included Caterpillar, Inc., CNH Industrial N.V., Hitachi Construction Machinery Co., Ltd. (Hitachi, Ltd.), J C Bamford Excavators Ltd., Komatsu Ltd., Volvo Construction Equipment AB (Volvo Group), Deere & Company, Doosan Corporation, Sandvik AB, and Epiroc AB

Recent Strategies Deployed in the Market

• Top 5 news, latest to Oldest (Different Strategies)

List of Key Companies Profiled

• Caterpillar, Inc.
• CNH Industrial N.V.
• Hitachi Construction Machinery Co., Ltd. (Hitachi, Ltd.)
• J C Bamford Excavators Ltd.
• Komatsu Ltd.
• Volvo Construction Equipment AB (Volvo Group)
• Deere & Company
• Doosan Corporation
• Sandvik AB
• Epiroc AB

Global Off-highway Electric Vehicles Market Report Segmentation

By Propulsion

• Geospatial Mapping
• Disaster Management
• Energy & Resource Management
• Surveillance & Monitoring

By Application

• Agriculture
• Mining
• Construction

By Battery Type

• Li-ion
• Lead-acid

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Netherlands
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA