
Europe Social Media Management Market Size, Share & Trends Analysis Report By Component, By Vertical, By Deployment, By Function, By Application, By Country and Growth Forecast, 2024 - 2031
Description
Europe Social Media Management Market Size, Share & Trends Analysis Report By Component, By Vertical, By Deployment, By Function, By Application, By Country and Growth Forecast, 2024 - 2031
The Europe Social Media Management Market would witness market growth of 22.0% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Social Media Management Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $6,345.3 million by 2031. The UK market is exhibiting a CAGR of 21% during (2024 - 2031). Additionally, The France market would experience a CAGR of 23% during (2024 - 2031).
The adoption of social media management tools has surged as businesses increasingly recognize the value of a well-orchestrated social media strategy. These tools offer essential support for managing, optimizing, and analyzing social media activities, making them crucial for organizations aiming to improve their digital presence.
Moreover, to remain competitive, businesses must consistently and effectively engage with their audience. Social media management tools enable organizations to maintain a regular posting schedule, interact with followers in real time, and monitor social media channels for mentions and feedback.
With increased funding, Italian healthcare institutions invest more in promoting their services. Social media platforms are essential for these promotions, as they facilitate disseminating information regarding new health initiatives, facilities, and treatments. Effective social media management tools are essential to manage and optimize these promotional activities. According to the International Trade Administration (ITA), information communications and technology (ICT) expenditures in Italy’s healthcare sector account for 1.2% of total expenditures in 2022, or $1.98 billion, a 7% increase from 2021.
Based on Component, the market is segmented into Solution (Social Media Marketing, Social Media Listening, Monitoring, & Analytics, Social Media Risk & Compliance Management, and Social Media Asset & Content Management) and Services Professional Services and Managed Services. Based on Vertical, the market is segmented into BFSI, Government & Public Sector, Retail & Consumer Goods, Healthcare & Life Sciences, Media & Entertainment, IT & Telecommunications, Manufacturing, Travel & Hospitality, and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Function, the market is segmented into Business Processes and Product Development. Based on Application, the market is segmented into Sales & Marketing Management, Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Adobe, Inc.
- IBM Corporation
- Oracle Corporation
- Salesforce, Inc.
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Zoho Corporation Pvt. Ltd.
- Onclusive, Inc.
- HubSpot, Inc.
- Sprinklr, Inc.
By Component
- Solution
- Social Media Marketing
- Social Media Listening, Monitoring, & Analytics
- Social Media Risk & Compliance Management
- Social Media Asset & Content Management
- Services
- Professional Services
- Managed Services
- BFSI
- Government & Public Sector
- Retail & Consumer Goods
- Healthcare & Life Sciences
- Media & Entertainment
- IT & Telecommunications
- Manufacturing
- Travel & Hospitality
- Others
- Cloud
- On-Premises
- SMEs
- Large Enterprises
- Business Processes
- Product Development
- Sales & Marketing Management
- Competitive Intelligence
- Customer Experience Management
- Risk Management & Fraud Detection
- Others
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
195 Pages
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Social Media Management Market, by Component
- 1.4.2 Europe Social Media Management Market, by Vertical
- 1.4.3 Europe Social Media Management Market, by Deployment
- 1.4.4 Europe Social Media Management Market, by Organization Size
- 1.4.5 Europe Social Media Management Market, by Function
- 1.4.6 Europe Social Media Management Market, by Application
- 1.4.7 Europe Social Media Management Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.1 Market Share Analysis, 2023
- 4.2 Top Winning Strategies
- 4.2.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.2.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar – 2024, Jun) Leading Players
- 4.3 Porter Five Forces Analysis
- Chapter 5. Europe Social Media Management Market by Component
- 5.1 Europe Solution Market by Country
- 5.2 Europe Social Media Management Market by Solution Type
- 5.2.1 Europe Social Media Marketing Market by Country
- 5.2.2 Europe Social Media Listening, Monitoring, & Analytics Market by Country
- 5.2.3 Europe Social Media Risk & Compliance Management Market by Country
- 5.2.4 Europe Social Media Asset & Content Management Market by Country
- 5.3 Europe Services Market by Country
- 5.4 Europe Social Media Management Market by Services Type
- 5.4.1 Europe Professional Services Market by Country
- 5.4.2 Europe Managed Services Market by Country
- Chapter 6. Europe Social Media Management Market by Vertical
- 6.1 Europe BFSI Market by Country
- 6.2 Europe Government & Public Sector Market by Country
- 6.3 Europe Retail & Consumer Goods Market by Country
- 6.4 Europe Healthcare & Life Sciences Market by Country
- 6.5 Europe Media & Entertainment Market by Country
- 6.6 Europe IT & Telecommunications Market by Country
- 6.7 Europe Manufacturing Market by Country
- 6.8 Europe Travel & Hospitality Market by Country
- 6.9 Europe Others Market by Country
- Chapter 7. Europe Social Media Management Market by Deployment
- 7.1 Europe Cloud Market by Country
- 7.2 Europe On-Premises Market by Country
- Chapter 8. Europe Social Media Management Market by Organization Size
- 8.1 Europe SMEs Market by Country
- 8.2 Europe Large Enterprises Market by Country
- Chapter 9. Europe Social Media Management Market by Function
- 9.1 Europe Business Processes Market by Country
- 9.2 Europe Product Development Market by Country
- Chapter 10. Europe Social Media Management Market by Application
- 10.1 Europe Sales & Marketing Management Market by Country
- 10.2 Europe Competitive Intelligence Market by Country
- 10.3 Europe Customer Experience Management Market by Country
- 10.4 Europe Risk Management & Fraud Detection Market by Country
- 10.5 Europe Others Market by Country
- Chapter 11. Europe Social Media Management Market by Country
- 11.1 Germany Social Media Management Market
- 11.1.1 Germany Social Media Management Market by Component
- 11.1.1.1 Germany Social Media Management Market by Solution Type
- 11.1.1.2 Germany Social Media Management Market by Services Type
- 11.1.2 Germany Social Media Management Market by Vertical
- 11.1.3 Germany Social Media Management Market by Deployment
- 11.1.4 Germany Social Media Management Market by Organization Size
- 11.1.5 Germany Social Media Management Market by Function
- 11.1.6 Germany Social Media Management Market by Application
- 11.2 UK Social Media Management Market
- 11.2.1 UK Social Media Management Market by Component
- 11.2.1.1 UK Social Media Management Market by Solution Type
- 11.2.1.2 UK Social Media Management Market by Services Type
- 11.2.2 UK Social Media Management Market by Vertical
- 11.2.3 UK Social Media Management Market by Deployment
- 11.2.4 UK Social Media Management Market by Organization Size
- 11.2.5 UK Social Media Management Market by Function
- 11.2.6 UK Social Media Management Market by Application
- 11.3 France Social Media Management Market
- 11.3.1 France Social Media Management Market by Component
- 11.3.1.1 France Social Media Management Market by Solution Type
- 11.3.1.2 France Social Media Management Market by Services Type
- 11.3.2 France Social Media Management Market by Vertical
- 11.3.3 France Social Media Management Market by Deployment
- 11.3.4 France Social Media Management Market by Organization Size
- 11.3.5 France Social Media Management Market by Function
- 11.3.6 France Social Media Management Market by Application
- 11.4 Russia Social Media Management Market
- 11.4.1 Russia Social Media Management Market by Component
- 11.4.1.1 Russia Social Media Management Market by Solution Type
- 11.4.1.2 Russia Social Media Management Market by Services Type
- 11.4.2 Russia Social Media Management Market by Vertical
- 11.4.3 Russia Social Media Management Market by Deployment
- 11.4.4 Russia Social Media Management Market by Organization Size
- 11.4.5 Russia Social Media Management Market by Function
- 11.4.6 Russia Social Media Management Market by Application
- 11.5 Spain Social Media Management Market
- 11.5.1 Spain Social Media Management Market by Component
- 11.5.1.1 Spain Social Media Management Market by Solution Type
- 11.5.1.2 Spain Social Media Management Market by Services Type
- 11.5.2 Spain Social Media Management Market by Vertical
- 11.5.3 Spain Social Media Management Market by Deployment
- 11.5.4 Spain Social Media Management Market by Organization Size
- 11.5.5 Spain Social Media Management Market by Function
- 11.5.6 Spain Social Media Management Market by Application
- 11.6 Italy Social Media Management Market
- 11.6.1 Italy Social Media Management Market by Component
- 11.6.1.1 Italy Social Media Management Market by Solution Type
- 11.6.1.2 Italy Social Media Management Market by Services Type
- 11.6.2 Italy Social Media Management Market by Vertical
- 11.6.3 Italy Social Media Management Market by Deployment
- 11.6.4 Italy Social Media Management Market by Organization Size
- 11.6.5 Italy Social Media Management Market by Function
- 11.6.6 Italy Social Media Management Market by Application
- 11.7 Rest of Europe Social Media Management Market
- 11.7.1 Rest of Europe Social Media Management Market by Component
- 11.7.1.1 Rest of Europe Social Media Management Market by Solution Type
- 11.7.1.2 Rest of Europe Social Media Management Market by Services Type
- 11.7.2 Rest of Europe Social Media Management Market by Vertical
- 11.7.3 Rest of Europe Social Media Management Market by Deployment
- 11.7.4 Rest of Europe Social Media Management Market by Organization Size
- 11.7.5 Rest of Europe Social Media Management Market by Function
- 11.7.6 Rest of Europe Social Media Management Market by Application
- Chapter 12. Company Profiles
- 12.1 Adobe, Inc.
- 12.1.1 Company Overview
- 12.1.2 Financial Analysis
- 12.1.3 Segmental and Regional Analysis
- 12.1.4 Research & Development Expense
- 12.1.5 Recent strategies and developments:
- 12.1.5.1 Partnerships, Collaborations, and Agreements:
- 12.1.5.2 Product Launches and Product Expansions:
- 12.1.6 SWOT Analysis
- 12.2 IBM Corporation
- 12.2.1 Company Overview
- 12.2.2 Financial Analysis
- 12.2.3 Regional & Segmental Analysis
- 12.2.4 Research & Development Expenses
- 12.2.5 Recent strategies and developments:
- 12.2.5.1 Partnerships, Collaborations, and Agreements:
- 12.2.6 SWOT Analysis
- 12.3 Oracle Corporation
- 12.3.1 Company Overview
- 12.3.2 Financial Analysis
- 12.3.3 Segmental and Regional Analysis
- 12.3.4 Research & Development Expense
- 12.3.5 Recent strategies and developments:
- 12.3.5.1 Partnerships, Collaborations, and Agreements:
- 12.3.6 SWOT Analysis
- 12.4 Salesforce, Inc.
- 12.4.1 Company Overview
- 12.4.2 Financial Analysis
- 12.4.3 Regional Analysis
- 12.4.4 Research & Development Expenses
- 12.4.5 Recent strategies and developments:
- 12.4.5.1 Partnerships, Collaborations, and Agreements:
- 12.4.5.2 Acquisition and Mergers:
- 12.4.6 SWOT Analysis
- 12.5 Microsoft Corporation
- 12.5.1 Company Overview
- 12.5.2 Financial Analysis
- 12.5.3 Segmental and Regional Analysis
- 12.5.4 Research & Development Expenses
- 12.5.5 Recent strategies and developments:
- 12.5.5.1 Acquisition and Mergers:
- 12.5.6 SWOT Analysis
- 12.6 Google LLC (Alphabet Inc.)
- 12.6.1 Company Overview
- 12.6.2 Financial Analysis
- 12.6.3 Segmental and Regional Analysis
- 12.6.4 Research & Development Expense
- 12.6.5 Recent strategies and developments:
- 12.6.5.1 Product Launches and Product Expansions:
- 12.6.6 SWOT Analysis
- 12.7 Zoho Corporation Pvt. Ltd.
- 12.7.1 Company Overview
- 12.7.2 SWOT Analysis
- 12.8 HubSpot, Inc.
- 12.8.1 Company Overview
- 12.8.2 Financial Analysis
- 12.8.3 Regional Analysis
- 12.8.4 Research & Development Expenses
- 12.8.5 Recent strategies and developments:
- 12.8.5.1 Partnerships, Collaborations, and Agreements:
- 12.9 Onclusive, Inc.
- 12.9.1 Company Overview
- 12.9.2 Recent strategies and developments:
- 12.9.2.1 Product Launches and Product Expansions:
- 12.10. Sprinklr, Inc.
- 12.10.1 Company Overview
- 12.10.2 Financial Analysis
- 12.10.3 Regional Analysis
- 12.10.4 Research & Development Expenses
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